Design completely branded forms, track submissions, and manage feedback under your own domain in a custom system you adapt to fit your agency.




Build a white label form builder that looks sleek and modern. Add only the custom styling, logos, and permission structures your clients require.






Connect Google Sheets, Airtable, or other databases with real-time sync—or manage everything securely in Softr Databases. Create one source of truth for submissions.
Give each client the right views and access to their specific forms and submissions. Set up secure logins, custom brand domains, and permissions in minutes.
Softr forms are mobile-responsive by default. Let clients build forms or review submission data on any screen, from anywhere.
Softr forms are mobile-responsive by default. Let clients build forms or review submission data on any screen, from anywhere.
Build native workflows to trigger notifications, send thank-you emails, and update your database instantly whenever a form is submitted.
Provide separate logins for different clients or departments, ensuring each group only accesses their own custom forms and data.
Set granular rules to control which users can create forms, edit questions, publish templates, or export CSV submission data.
Keep user inputs and client branding assets completely safe. Softr is fully SOC2 and GDPR compliant, protecting all feedback data.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your white label form builder in minutes with AI—no design background or manual setup needed.

Add features like client feedback portals, analysis dashboards, or automated workflows as you grow.

Start with custom surveys, then add complete client platforms or internal tools under your own brand.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A white label form builder is a secure platform that allows you to create custom forms, surveys, and data collection flows that can be completely branded with your own, or your clients', visual identity. Instead of relying on third-party form builders with external logos and mismatched domains, it keeps all your submissions, styling, and user access in one central place under your own brand, ensuring a cohesive and professional client experience.
Softr is the first AI-native platform for building business software. It makes it easy to build a white label form builder that matches the exact way your agency or business handles data collection. You can describe your specific form requirements to the AI Co-Builder to instantly generate your database, submission pages, and logic—already connected, secure, and ready to brand.
You don't need to code anything. You can start by generating with AI, using a pre-built form template, or designing your layouts from scratch. Everything runs on Softr Databases, the native, relational data environment built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, or SQL. You have full control to adapt the form fields visually, decide who can submit or view responses, and apply your custom domain and styles. It is quick to deploy, simple to refine, and flexible enough to scale as you onboard more clients.
You can design a robust set of features to handle advanced data collection, tailored to your agency or business workflow. A great white label form builder application usually combines functional interface blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team analyze form submissions conversationally, or set up Database AI Agents to automatically summarize respondent answers or categorize feedback.
- Vibe Coding Blocks – Build complex, custom UI components—like an interactive multi-step wizard helper or a custom signature pad—using the AI Code block to "vibe code" exactly what your brand requires.
- Softr Workflows – Build native automations (like sending a custom confirmation email or Slack alert) that trigger notifications or sync records whenever a form is submitted.
- User Portals & Logins – Securely manage access so different clients can only see and manage their own submissions, dynamic dropdown options, or localized forms.
- Forms & Data Collection – Capture details with custom file uploads, conditional logic fields, hidden metadata tracking, and multi-page layouts.
- Dashboards & Charts – Visualize your form completion rates, submission volumes, and survey results with real-time charts and summaries.
- Lists & Advanced Filtering – Display, filter, and organize collected responses with searchable tables, kanban review pipelines, and detailed record views.
Everything is assembled using Softr's drag-and-drop blocks, so you can build these features without writing code. Need something highly unique? Use the Vibe Coding block to generate a tailored component with AI. And as your brand or client needs grow, it is incredibly easy to update.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a white label form builder in Softr by simply describing your requirements, field types, and brand settings to the AI Co-Builder. Softr then generates a production-ready application on top of a stable, secure foundation.
Unlike other tools that just generate fragile, raw code that you have to host and maintain, Softr handles the core elements—like form validation, secure file uploads, role-based access, and database logic—natively. This means you enjoy the speed of vibe coding without the headache of managing brittle scripts. You describe the forms you need, Softr builds them, and they are ready for your customers and internal teams instantly.
Yes. You can manage multiple clients, departments, or external partners within a single white label form builder. Each user only sees the specific forms, submission data, and configuration controls assigned to them based on their custom client login and role. This is ideal for agencies and platforms managing forms for multiple separate brands.
Yes, you can. You don't need to bring your data from somewhere else to start building. If you are starting fresh, your white label form builder can direct all submissions straight into Softr Databases, which is built into the platform and integrates perfectly with your dashboards and user permissions.
But if you already store client data or responses in external tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as your backend. You can also utilize the REST API connector to route submissions elsewhere. Either way, you maintain total control over how your collected data is structured and presented.
Softr Databases is the recommended native, relational data source for Softr. Built explicitly for high-performing business software, it offers the fastest submission handling, instant automation triggers, and a snappy interface because your form configuration and responses live natively on the platform.
If you already have your client databases elsewhere, Softr also integrates with 17+ external data sources. You can easily map your forms to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even combine data sources inside the same app—such as saving contact forms to HubSpot while logging detailed surveys to Softr Databases. Most connections support real-time, two-way sync, assuring any form updates and records stay synchronized automatically.
Yes, Softr gives you total authority over how users interact with your white label form builder. You can customize the layout, submission paths, and navigation to align with your brand guidelines. Each form page, block, or dashboard can be conditionally hidden or shown depending on who is logged in, ensuring clients only see details that concern them.
You can also configure diverse user roles—such as form designer, client viewer, or end-respondent—and define exactly what actions each role is authorized to perform. For example, your clients can log in to view charts of their own form submissions, while internal administrators can create new fields and manage global data.
This robust permissions structure is highly valuable when managing high-volumes of campaigns or multiple corporate clients. It keeps the submission experience secure, clean, and perfectly personalized for every participant.
Yes, you can fully white-label your white label form builder in Softr. You can use your custom domains, logos, brand-specific color palettes, and typography to make the application feel like a native, proprietary software. All Softr branding can be removed, ensuring your clients, partners, and respondents experience your company’s unique identity from the first question to the last submit button.
Yes, you can. Softr provides immense visual flexibility to control the design, formatting, and layout of your white label form builder. You can configure brand colors, typography, margins, block placements, and navigation flows. You have complete control over how questions are presented and how responses are viewed upon login.
To showcase and manage your form data, you can drag and drop different block categories:
- Table blocks – to display structured responses, contact lists, or survey queues
- List or Card blocks – to outline active forms, survey templates, or client profiles
- Detail View – to view deep insights of an individual submission or feedback ticket
- Forms – for capturing multi-format input fields, file attachments, and rating scales
- Charts – to map out feedback trends and completion metrics
- Calendar blocks – to tracking form schedule campaigns or deadlines
If your design requirements, questionnaire fields, or styling parameters change later, you can instantly apply changes within the visual editor.
Softr is built with security as a priority. All form responses and data are encrypted in transit (TLS) and at rest, and all applications are hosted on enterprise-grade, secure cloud infrastructure. You maintain absolute control over who views, edits, or deletes form entries. You can enforce granular permissions, manage logins directly, set form visibility rules, and apply global restrictions to safeguard sensitive recipient data.
For applications storing responses in Softr Databases, your data is securely hosted in Europe (Germany) with SOC 2 Type II compliance. For form environments integrated with external databases like Airtable, Notion, or SQL, Softr does not write your records to our own servers—it simply processes and routes it dynamically according to your setup. You remain the complete owner of your data.
It is completely production-ready. While some AI builders generate basic, static code prototypes that break easily or lack database security, Softr constructs your white label form builder on top of an established, enterprise-ready architecture.
We natively manage the essential, complex backend requirements—including secure database routing, multi-tier user logins, granular permissions, and responsive asset hosting—so you can skip the manual setup. It resolves 'Day Two' code maintenance headaches entirely: you gain the efficiency of rapid AI generation with a dependable, scalable software foundation that is ready to deploy under your brand from day one.
Softr is the first AI-native platform for building business software. Unlike simple "vibe coding" scrapbooks that spit out fragile code scripts, or heavy traditional no-code platforms that require weeks of training, Softr’s AI Co-Builder designs operational software on top of a highly reliable, structured framework.
This hybrid method gives you the ultimate advantage: you can use AI to instantly spin up your collection database, form views, and access logic, and then fine-tune layouts with absolute visual precision. You benefit from modern AI workflows backed by bulletproof, built-in application infrastructure like user authentication, role management, and global hosting. It is built explicitly for teams that want to transition from a form concept to an enterprise-level white-labeled app immediately.
Yes. Softr supports powerful native workflows and deep integrations to connect your white label form builder directly to your operational ecosystem. You can automate email confirmations, update external CRMs, and trigger alerts using Softr Workflows, or connect to tools like Stripe, Zapier, and Intercom. Softr also includes robust Support for REST APIs and webhooks for fully customized backend events.
Whether you need to automatically route form entries to your client's CRM, trigger marketing drips upon submission, or integrate calendar bookings, you can easily configure it without writing code.
Go from idea to a fully branded system in under an hour. Get started free—no developers required.