Create branded forms, collect data, and streamline processes with a fully customizable platform tailored to your business needs.


Create branded forms tailored to your workflow. Add only the features you need, and adjust your setup as client and team needs change.
Connect spreadsheets, CRMs, and survey tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your forms.
Create fully branded forms and surveys with secure logins and tailored access. Set up permissions and workflows for each user group in minutes.
Your forms and surveys are mobile-ready by default. Let users participate or review submissions from any device.
Your forms and surveys are mobile-ready by default. Let users participate or review submissions from any device.
Integrate with Make, Zapier, or N8N to automate notifications, data collection, and follow-ups.
Create unique forms or dashboards for different user groups, ensuring each has relevant content and access.
Decide who can view, submit, or manage each form. Permissions can be set at a granular level for every user group.
Protect submission data with SOC2 and GDPR-compliant security—essential for white-labeled solutions.
Let users ask AI about submissions, fields, or analytics—get instant answers, right inside your white label form builder.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch custom, branded forms in minutes with drag-and-drop building—no coding required.
Easily add new question types, workflows, or integrations as your survey needs change.
Manage all your forms, surveys, and responses in one place—no need for extra tools or plugins.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A white label form builder is a customizable platform that lets you create forms—like surveys, registrations, feedback, or applications—and brand them as your own. With a white label solution, you can present forms to your users with your company’s logo, colors, and domain, so it looks like an extension of your own product or service. It’s a way to gather information or manage workflows without revealing the underlying tool, keeping everything seamless and professional.
Softr makes it straightforward to build a white label form builder that matches your organization’s style and workflow. You can connect your data sources—like Airtable, HubSpot, Notion, monday.com, or SQL—and set up forms that users can fill out, submit, and track, all under your own branding. Everything happens on your own domain, so your users never see Softr’s name.
There’s no coding needed. Start from a template or build your own layout, control who can access which forms, and customize the appearance to fit your brand. Softr helps you launch quickly, update easily, and scale as your needs change, all while keeping your forms looking polished and professional.
You can add a variety of features to your white label form builder, depending on what your organization needs. Common features include:
\- Custom form fields – Collect text, numbers, files, dates, checkboxes, and more
\- User authentication – Restrict access to certain forms or responses
\- Conditional logic – Show or hide fields based on user responses
\- File uploads – Let users submit documents or images securely
\- Automated workflows – Trigger notifications, assignments, or next steps
\- Custom branding – Add your logo, colors, and use your own domain
\- Analytics and reporting – Track submissions and see form performance
\- Integration with other tools – Sync data with your CRM or other platforms
\- Permissions – Control who can view, edit, or manage forms
All features are built with Softr’s drag-and-drop editor, making it easy to modify or expand your form builder as your needs evolve.
No coding skills are required. You can set up your white label form builder entirely in Softr’s visual editor. Everything from customizing form fields to setting up user permissions and branding can be handled without writing a single line of code.
Yes. You can manage multiple users or teams within a single white label form builder environment. Each user only has access to the forms and submissions assigned to them, based on their login and role. This makes the form builder ideal for agencies, departments, or organizations that need to support multiple stakeholders while keeping data organized and secure.
The white label form builder on Softr supports a wide variety of data sources. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and others. The REST API also lets you integrate with even more data sources.
You’re not limited to just one. Multiple data sources can be linked to the same app, making it easy to collect and display form submissions from various places at once. Many sources support real-time, two-way sync, so updates in your app or data source stay synchronized automatically.
Yes, Softr gives you complete control over how users interact with your white label form builder. You can customize layouts, navigation, and branding to match your organization’s style. Each form or section can be shown or hidden depending on who is logged in, so users only see what’s relevant to them.
You can also set up different user roles—such as form submitter, admin, or reviewer—and define exactly what each can view or edit. For example, some users might only access their own submissions, while admins can view all records. Personalized views can be created by filtering data for each logged-in user.
This flexibility makes it simple to manage permissions and provide a streamlined, secure experience tailored to each role in your form builder.
Absolutely! You don’t need to have your data stored elsewhere to start building with the white label form builder on Softr. If you’re starting from scratch, you can use Softr Databases, which are built right into the platform and work seamlessly with any forms you create.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. The REST API connector also lets you bring in data from other sources. This way, you fully control how form responses and records are managed in your form builder.
Yes, you can fully white-label your form builder in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the form builder feel like a seamless extension of your brand. You can also remove all Softr branding, so your users only see your company’s identity throughout the experience.
Absolutely. Softr gives you a lot of flexibility to control both the design and layout of your form builder. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also decide how each form and page is organized, which blocks to use, and set what different users see when they access your forms.
To present your forms and collect data, you can add various blocks as needed:
\- Form blocks – for customized data collection
\- List or Card blocks – to display submitted entries or highlight resources
\- Table blocks – to organize and review submissions
\- Detail View – to show individual form responses
\- Charts – to visualize data collected from your forms
\- Calendar blocks – to display form-related events or deadlines
If you need to update your form builder’s content or design, it’s easy to make changes anytime in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your form builder is hosted on secure, reliable infrastructure. Softr gives you full control over who can access and manage forms. You can set up role-based permissions, manage users within your data source, set visibility rules, and apply global restrictions to protect sensitive information across your entire app.
For form builders connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it only displays it in real time based on your access settings. You’re always in control of your data and who can edit or view it.
Softr follows industry best practices for authentication, access control, and platform monitoring to help keep your form data safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and supports standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your form builder needs additional users or advanced features, you can upgrade to one of the paid plans. You can find a detailed breakdown of features and pricing here: <https://softr.io/pricing>
Softr is designed to make it easy to build fully functional, user-facing apps—like form builders, client portals, or internal tools—without writing code or relying on developers. What sets Softr apart is how quickly you can go from idea to a live form builder, and how seamlessly it connects to your existing data.
Unlike some no-code tools focused solely on mobile apps (like Glide) or more developer-centric tools (like Retool), Softr is made for teams who want complete control over layout, user experience, and permissions. You can build on live data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and launch branded, secure form builders for your users.
Everything is customizable in the visual builder—from content and design to user permissions. Softr includes user roles, conditional logic, forms, and API support out of the box, so you don’t have to piece together multiple tools to get your form builder up and running.
Yes. Softr supports a wide range of integrations so you can connect your form builder to the rest of your workflow. You can integrate with tools like Stripe for payments, Intercom for chat, and automate processes using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced automation.
Whether you want to send form responses to another system, trigger automations when a form is submitted, or display information from other tools, you can do it all in your form builder—without needing to code.