Manage leads, track deals, and gain insights in an AI-powered CRM sales software built with AI you customize to fit your sales workflow.


Customize your CRM sales software setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect spreadsheets, HubSpot, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right sales tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps and managers tailored access and dashboards, so each role sees just the accounts and quotas that matter to them.
Give different sales reps and managers tailored access and dashboards, so each role sees just the accounts and quotas that matter to them.
Streamline your sales process with Softr Workflows. Trigger native notifications or record updates when a deal moves through your pipeline.
Update deals and manage contacts on the go. Your CRM sales software is mobile-ready out of the box for field sales teams.
Use Google, email, or SSO logins to give your sales team fast, secure access to customer data—no IT tickets needed.
Keep customer and revenue data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your software.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM sales software in minutes with AI—no dev time or complex configuration needed.

Add features like lead scoring, automated follow-ups, or custom pipelines as your sales needs grow.

Start with a CRM, then add sales dashboards, quote forms, or internal tools—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM sales software is a secure space where your sales team or management can log in to access information, like deal updates, lead files, contact forms, and sales timelines. It keeps all pipeline communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your prospective clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM sales software that fits the way your sales process works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see what data, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your revenue targets.
You can include a wide range of features in your CRM sales software, depending on what your sales workflow looks like. A great CRM sales software app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let reps query their leads conversationally, or set up Database AI Agents to research prospect backgrounds or enrich account data.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom sales commission calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a deal stage transition trigger) that trigger notifications or sync data whenever a lead status is updated or a contract is signed.
- User Portals & Logins – Securely manage access so each sales rep only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture inbound leads with custom inquiry forms, file uploads for RFPs, and conditional logic for routing.
- Dashboards & Charts – Visualize your CRM sales software performance and KPIs with real-time conversion charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for deal stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales methodology changes, it's easy to update the software later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM sales software in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or departments in a single CRM. Each user only sees the accounts and sales data assigned to them, based on their login and role. This is useful for large sales organizations, multi-region companies, or any business managing diverse product sales teams.
Yes, you can. You don't need to bring your lead data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM sales software you build.
But if you already have contact data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other lead sources. Either way, you have full control over how your sales data is structured and displayed in your app.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering high performance for large lead lists, instant automation triggers, and a lightning-fast experience because the sales data is native to the platform.
If you already have your sales records elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM sales software could pull in client records from Softr Databases and marketing data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how reps experience your CRM sales software. You can customize the layout, navigation, and content to match your sales stages and company branding. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the leads relevant to them.
You can also set up different user roles, such as sales rep, account executive, or sales manager—and define exactly what each role can view or edit (e.g., hiding commission data from juniors). For example, reps can see only their own accounts, while managers can oversee the entire pipeline. You can also create personalized views by filtering records based on the logged-in user.
This level of customization is especially useful when you're managing multiple territories or products in the same app. It helps keep the experience clean, secure, and tailored to each salesperson's goals.
Yes, you can fully white-label your CRM sales software in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the software feel like a natural part of your internal tool stack. You can also remove all Softr branding, so your sales team only sees your company's identity throughout their daily workflow.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM sales software. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different sales roles see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists and contact details
- Kanban blocks – to visualize your sales pipeline stages and drag deals through the funnel
- Detail View – to show one record at a time, like a comprehensive profile for a key account
- Forms – for logging new interactions or meeting notes
- Charts – to show sales performance and revenue forecasting
- Calendar blocks – to display upcoming calls, demos, or contract deadlines
If your sales process changes later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your CRM apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and edit your leads. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive revenue data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, HubSpot, or SQL, Softr doesn't store your sensitive sales records—it just displays them in real time based on your access settings. You're always in control of your CRM data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM sales software on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team authentication, secure hosting, and granular lead-level permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to start closing deals from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration for every field, Softr's AI Co-Builder creates CRM apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your sales database, app logic, and pipeline views in minutes, then use visual controls for precise editing of your sales funnel. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and hosting) already built-in. It's designed for sales operations and managers who want to move from tool-less to high-production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM sales software to the rest of your sales stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for billing and Intercom for customer messaging. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send a lead to a marketing list, trigger an email based on a deal stage change, or display sales commissions from other tools, you can build it into your CRM, without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free, no dev needed.