Describe campaigns, requests, and approvals, then get a working internal tool with secure access and workflows for marketing teams.


Configure only the campaign views and workflows you need today, then adapt them as requests, approvals, and performance reporting change.






Connect spreadsheets, CRMs, and other systems with real-time sync, or manage everything in Softr Databases. Create a single source of truth for campaign data.
Give marketers, approvers, and campaign leaders the right tools and access. Set up secure logins, user groups, and granular permissions.
Give marketers, approvers, and campaign leaders tailored dashboards that show the work relevant to each role.
Give marketers, approvers, and campaign leaders tailored dashboards that show the work relevant to each role.
Trigger native workflows when campaign requests arrive, assets change status, or performance records are updated.
Review campaign requests, approve assets, and check performance dashboards from any device.
Use Google, email, or SSO logins to give marketing teams secure access to campaign operations.
Keep campaign, asset, and performance data protected with encryption and granular access controls.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Turn campaign requests and approval steps into a working internal tool in minutes.

Add campaign views, approval steps, and reporting workflows as marketing operations evolve.

Bring requests, content calendars, assets, and performance reporting into one workspace.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A marketing operations tool gives campaign managers, content strategists, and demand generation teams a secure place to log in and manage their work. It can bring together campaign briefs, content calendars, approval updates, launch timelines, and performance records. Instead of searching through email threads and spreadsheets for the latest status, the team works from one organized system with the records and files they need.
Marketing teams can replace scattered campaign spreadsheets and approval threads with a workflow shaped around the way they already work. Softr is an AI app builder for business software: describe the campaigns, briefs, owners, and approval steps you need, and it generates the database, pages, and logic, already connected and secure, with no code at any point.
You can start by generating the tool with AI, choosing a template, or building it from scratch. Data can run on Softr Databases or connect to tools such as Airtable, Google Sheets, or HubSpot. You still control the layout, which marketers and managers can see each record, and how the workspace reflects your brand. Visual editing remains available whenever your process changes.
You can assemble a marketing workspace around the records and actions your team handles every week:
- **AI inside the app:** Ask AI can answer questions about campaign status or content deadlines, while Database AI Agents can classify incoming briefs by channel and flag campaigns missing an owner.
- **Vibe Coding blocks:** Create a custom campaign health panel that shows launch risk, approval stage, and channel status in one view.
- **Softr Workflows:** Trigger an approval notification when a campaign brief changes to “Ready for review,” or create a follow-up task when a launch date is added.
- **Access control:** Give campaign managers, designers, and executives different access to briefs, budgets, and performance records.
- **Forms:** Collect creative requests with file uploads and conditional questions based on the selected channel.
- **Dashboards and charts:** Track spend, leads, conversion rates, and launch progress on live data.
- **Lists, filters, tables, kanban boards, and detail views:** Organize content calendars, campaign pipelines, and individual creative requests.
Everything is drag-and-drop and can be edited later.
Vibe coding means describing what you want and letting AI build it. Tell Softr to create a marketing operations tool with campaign briefs, content approvals, channel owners, and launch timelines, and it builds the app on a production-ready foundation. Unlike tools that return raw, fragile code, Softr handles the boring 80% natively, including authentication, database logic, and security. That means a campaign manager can update a workflow without discovering later that permissions broke or an approval record disappeared. When you use a Vibe Coding block for a custom campaign dashboard, every prompt and edit is versioned, so a problematic change can be rolled back instead of re-prompted.
Yes. A single app can separate demand generation, brand, content, and product marketing teams. Each person sees the campaign briefs, creative requests, and performance records assigned to their role or department, based on login and permissions. Marketing leadership can retain a wider view while individual contributors work from their own launch queues.
You do not need an existing system to begin. If your marketing data is currently in a spreadsheet, you can structure campaign briefs, content assets, owners, and approval stages in Softr Databases, which is built into the platform. That gives the team a starting point without requiring a migration first.
If records already live elsewhere, Softr connects to Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, and SQL databases. The REST API connector covers other sources. In either setup, you decide how campaign records are organized, displayed, and filtered for marketers, managers, and executives.
Softr Databases is the recommended starting point for a marketing operations tool. It is a native relational database built for business apps, so campaign records stay close to the app for high performance and fast page loading, with automation triggers available instantly when a brief or approval changes.
Softr also connects to 21+ external data sources, including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. Several sources can power one app at once, so a team might combine campaign planning data with CRM records and reporting data. Most supported sources offer real-time two-way sync, helping marketers work with current lead, budget, and campaign information.
Marketing leaders can define the workspace around each role instead of giving everyone the same view. For example, campaign managers may edit briefs, assign content tasks, and update launch dates, while executives see approved campaigns and performance summaries without changing working records. Designers might access creative requests and file uploads but not campaign budgets.
Softr lets you control layout, navigation, and content at page or block level. Views can filter records by the logged-in user, such as showing each marketer only their assigned campaigns. Precise view and edit rights apply to roles, fields, and actions. Before publishing, the built-in preview lets you open the app as each user group, so you can check campaign visibility without creating test accounts.
A marketing department can present the workspace as its own internal system, with your logo, brand colors, fonts, and custom domain. You can remove Softr branding so campaign managers, content writers, and creative reviewers see a consistent company experience when they review briefs or approve assets.
Your marketing workspace can match the way the team reviews campaigns and moves work toward launch. Adjust colors, fonts, spacing, page structure, and the blocks each user sees after login. Useful blocks include:
- **Table:** Compare campaign owners, budgets, channels, and approval stages.
- **List or Card:** Scan a content calendar or browse creative requests with their latest status.
- **Detail View:** Open a campaign brief with its audience, assets, deadlines, and comments.
- **Forms:** Submit launch requests, copy reviews, or design work with file uploads.
- **Charts:** Monitor leads, conversion rates, spend, and campaign performance.
- **Calendar:** View publication dates, product launches, and review milestones.
Every block remains editable in the visual builder, so the team can change the structure when its campaign process evolves.
Marketing operations often includes sensitive campaign budgets, customer segments, launch plans, and unpublished creative. Softr encrypts data in transit with TLS and at rest on secure infrastructure, while authentication, access controls, visibility rules, and global restrictions help limit exposure. Users can be managed in your data source, with permissions applied to the records and actions each role needs.
With Softr Databases, campaign and budget records sit in Softr’s secure environment, hosted in Europe, Germany, and the database is SOC 2 Type II compliant. When you connect an external source, Softr stores nothing from it and displays live data according to your access settings. This gives marketing leaders a way to control who can view launch plans, edit briefs, or access performance records.
Production-ready means your real marketing team can use the tool for live campaign briefs, approval records, launch dates, and performance updates without rebuilding it when the first workflow changes. Softr builds on a stable business-grade foundation rather than leaving you with fragile generated code that is difficult to maintain or secure.
Authentication, secure hosting, and granular permissions are handled natively. That reduces the Day Two problems that can disrupt a campaign, such as an approval view exposing the wrong budget or a new user bypassing a content review. You can generate the initial workspace with AI, then refine it visually as your marketing process develops.
Pure vibe coding tools can generate fragile code that leaves marketing teams responsible for maintaining authentication, permissions, and data logic. Traditional no-code tools avoid code but often require hours of manual configuration before campaign briefs, approval stages, and launch dashboards work together.
Softr takes a hybrid approach. Describe the marketing workflow in plain language and it can generate the database, app, and logic in minutes. Then refine campaign views, roles, forms, and dashboards with visual controls on business-grade infrastructure, including hosting, authentication, and permissions. That makes the path from an initial campaign tracker to a production tool practical for non-technical teams.
Softr apps are also agent-ready. A logged-in marketer can operate the app through an AI assistant over MCP, but only within the same campaign records, fields, and actions allowed by their existing user group. There is no second permission model to build or audit.
A marketing team could start by automating the handoff from a submitted campaign brief to its first review. Softr Workflows can react when a record changes or when someone clicks a button, helping create the next step inside the app. For example, a brief marked “Ready for review” can trigger an internal approval task, while a newly approved campaign can update its launch status.
Softr also syncs with tools such as Stripe and Intercom, and REST API connections and webhooks cover advanced cases. You can send campaign data to another system, trigger an automation from a marketer’s action, or display lead and customer records from an external tool. These workflows do not require code.
Describe your campaign workflows and get a working internal tool in minutes, then refine it visually.