Build a white label portal with AI
Deliver a professional experience for your clients, partners, or team with a portal that looks and feels like your brand—no code required.




Bring all your data together in real-time
Use Softr's built-in databases to power your portals, or build on top of existing data with 17+ integrations. With Softr, you can sync all your tools and information in real-time.
Add only the views and features you need
Describe what you need, get a white label portal back. Then switch between AI and visual editing to add content, adjust logic, and iterate as your workflows evolve.








Deliver a secure branded portal that scales
Create a personalized, secure experience for every client or partner, all within a single portal. Tailor the look and feel to match your brand.
Branding
Deliver a professional portal that reflects the look and feel of your brand (and impresses your end users).
Works on any device
Turn your portal into a downloadable mobile app in one click with Softr’s PWA feature—no extra design work needed.
Automations
Use Softr Workflows to automate processes across your app—or connect to Make, Zapier, n8n and more.
User groups
Create custom user groups and separate logins to provide different views and access levels for your clients and team.
Advanced permissions
Customize who sees what, and which actions they can take, even at the most granular level.
Security
Protect customer information from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
Add AI to your white label client portal
No more back and forth. Let clients ask an AI assistant questions inside your portal and get instant answers based on live data.

Go from zero to app, incredibly fast
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.














Frequently asked questions
A white label portal is a custom-branded web app that your customers, clients, or partners log into—without seeing any mention of the software provider (like Softr). It’s designed to look and feel like your own product, from the login screen to the dashboard.
It gives you the power to deliver a seamless, professional experience without building from scratch. Whether you're onboarding clients, reporting results, or managing communication, a white label portal keeps your brand front and center and avoids the confusion of third-party tools.
Softr makes it easy to launch a secure, fully branded portal—no code required. You can customize everything from layout to logic, show different content to different users, and even run multiple client or partner portals from the same app. Your domain, your logo, your experience.
You can add dashboards, resource hubs, reports, onboarding flows, file sharing, forms, comments, and more. You can also integrate with 14+ data sources like Airtable, Google Sheets, Notion, HubSpot, or SQL to pull in live data or update content dynamically based on who’s logged in.
Building a custom white label portal doesn't require coding from scratch or buying vertical software. Today, you can create a fully functional white label portal with Softr's AI Co-Builder — no coding required.
Here's how it works:
- Generate your app from a prompt: Describe what you need and the AI Co-Builder generates a fully functional app — database, business logic, and utility pages (like login, password reset, and account settings) already included.
- Refine to your needs: Switch between prompting and visual editing to customize logic, control who sees and edits what, add features, and scale as your business evolves — all on your own, no developers needed.
- Customize branding: Add your logo, colors, and domain so the white label portal reflects your brand.
- Add workflow automation: Use Softr Workflows to automate tasks like sending reminders, issuing certificates, or notifying instructors. You can also add Softr Forms to collect info and trigger workflows.
- Launch and iterate: Publish in minutes, then update or expand your white label portal as your needs and workflows expand.
Softr's AI Co-Builder generates a Softr database schema when it builds your white label portal app, so if you're starting from scratch, your data structure is ready to go. You can add or import data directly, no migration needed.
If you already have data elsewhere, Softr connects to 17+ sources including Airtable, Google Sheets, HubSpot, Notion, MySQL, PostgreSQL, monday.com, ClickUp, and more — or connect any system through the REST API connector.
Either way, your white label portal stays in sync with your data in real time.
Yes. With Softr’s user groups and granular permissions, you can control access to specific pages, blocks, and data—so each user only sees what’s relevant to them. Ideal for client portals, partner dashboards, and approval workflows.
Absolutely. You can remove all Softr branding (on the Professional plan and above), use your custom domain, and tailor the layout, fonts, and colors to match your business. From login to navigation, the experience is 100% yours.
Yes. Softr includes secure authentication, encrypted data, and granular permissions to protect user data. Softr also follows GDPR-aligned practices for data protection and privacy.
Yes. With Softr's AI Co-Builder, you can describe what you need and get a custom white label portal back — database, logic, and UI included — without writing a single line of code.
Softr creates a data schema for you where you can easily add or import your own data or connect to existing tools. After the AI Co-Builder generates your app, you can customize pages (through prompting or visual editing), refine users and permissions, tweak styling, and automate with Softr Workflows — all without a developer.
Most white label portal tools are either too rigid, too expensive, or fall apart the moment real users and real data are involved. Softr is different because it's built for actual business use from day one.
Describe what you need, and the AI Co-Builder generates a fully functional app — database, logic, and UI already connected. No generated code to debug, no developer needed to make it production-ready.
From there, you stay in control: customize through prompting or visual editing, manage data in Softr Databases or connect to existing tools, set up role-based permissions, and automate processes with Softr Workflows. As your company grows, your app grows with it — without starting over or calling in a developer.












