Plan events, track guests, and manage vendors in AI-powered event management software built with AI you customize to fit your workflow.


Customize your event management setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect guest lists, vendor contracts, and budgets with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so planners see schedules while management sees budget summaries.
Give different team members tailored access and dashboards, so planners see schedules while management sees budget summaries.
Streamline your event processes with Softr Workflows. Trigger native notifications for vendor deadlines or guest registration updates automatically.
Access and update your event tasks on the go. All apps are mobile-ready out of the box, perfect for managing logistics on-site.
Use Google, email, or SSO logins to give your event team fast, secure access—no IT tickets or complex passwords needed.
Keep event data and personal guest information safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your software in minutes with AI—no manual setup or complex configuration needed for your event planning.

Add features like guest registration or budget tracking as your events grow—no need to start from scratch.

Start with event tracking, then add client portals or staff schedules—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Event management software for small business is a centralized digital hub designed to plan, track, and execute events like conferences, weddings, or workshops. It serves as a secure space where your team and stakeholders can log in to access critical event data, including guest lists, vendor contracts, project timelines, and task assignments. By unifying all event project management into one platform, you eliminate the need for disjointed email chains or messy spreadsheets, ensuring a more professional experience for your clients and a more organized workflow for your staff.
Softr is the first AI-native platform for building business software, making it uniquely suited to create event management tools that adapt to your boutique agency or small firm's specific processes. You can simply describe your event planning needs to the AI Co-Builder to instantly generate your event database, planning pages, and project logic—all pre-connected and secure.
You don't need any coding skills to get started. Whether you generate with AI, use a specialized template, or build from scratch, your app runs on Softr Databases, or you can leverage existing data from Airtable, Google Sheets, or HubSpot. This flexibility allows you to visually customize layouts, assign specific access levels for event coordinators versus clients, and white-label the software with your own branding. It is fast to launch, easy to iterate as your events grow, and robust enough to handle complex project timelines.
You can integrate a variety of features tailored to event project management, combining functional blocks with AI intelligence:
- AI-Powered Intelligence – Use Ask AI to query your guest lists or budget sheets conversationally, or deploy Database AI Agents to generate automated event summaries or conduct research on potential venues.
- Vibe Coding Blocks – Create custom UI components—like a dynamic floor plan viewer or custom seating chart—using the AI Code block to precisely build what your event requires.
- Softr Workflows – Design native automations, such as triggering an internal notification when a vendor contract is signed or a budget threshold is reached.
- User Portals & Logins – Securely manage permissions so lead planners see the full budget while catering staff only see guest counts and dietary requirements.
- Forms & Data Collection – Collect RSVPs, vendor quotes, and feedback through custom forms with file uploads for insurance or ID documents.
- Dashboards & Charts – Visualize ticket sales, budget vs. actual spend, and project completion rates with real-time analytics.
- Lists & Advanced Filtering – Manage venues, speakers, and inventory using searchable tables, kanban boards for task stages, and detailed record views.
Everything is drag-and-drop, and if you need a truly unique planning tool, the Vibe Coding block ensures you can build it with AI assistance.
Vibe coding allows you to build sophisticated event planning tools at the speed of thought. You can "vibe code" your software by describing your specific event project management requirements—like a multi-day itinerary tracker or a vendor payment portal—to the AI Co-Builder. Softr then generates a production-ready application on a secure, stable foundation.
While other tools may give you raw code that breaks easily, Softr handles the complex underlying infra—like attendee authentication, relational database logic, and role-based security—natively. This means you get the agility of vibe coding without the operational burden of managing code. You outline your event workflow, Softr builds the interface, and your small business is ready to start planning immediately.
Yes. You can manage multiple high-profile clients or different event production teams within a single portal. Each user—whether they are an internal event coordinator or an external client—sees only the specific events, budgets, and tasks assigned to them based on their secure login. This is ideal for small event agencies working with multiple stakeholders simultaneously, ensuring data privacy and a customized experience for every project.
Absolutely. You don't need to have an existing database of venues or guests to start. If you are starting fresh, you can use Softr Databases, which is built directly into the platform to house all your event records, schedules, and budgets. It integrates seamlessly with your project management interface.
If you do have existing data in Airtable, Google Sheets, HubSpot, or SQL databases, you can connect those just as easily. Softr also offers a REST API to pull in data from other event-related sources, giving you complete control over how your event information is structured and navigated.
Softr Databases is the recommended native, relational data source, offering high performance and instant automation for event tracking. Because the data is native, the experience for your planners and clients is lightning-fast.
For businesses using external stacks, Softr connects to over 17 sources, including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources in one app, like pulling guest lists from HubSpot and venue logistics from Softr Databases. Most connections support real-time, two-way sync, ensuring your seating charts and budget updates stay accurate across all platforms instantly.
Yes, Softr provides deep control over the user experience of your event management platform. You can tailor layouts, navigation, and content to fit your agency's unique workflow. Every page element can be restricted based on user roles, ensuring speakers only see their session details while your finance team sees the full budget.
You can define roles like 'Event Planner,' 'Client,' 'Vendor,' or 'Admin,' and set granular rules for what they can view or edit. For instance, vendors can upload invoices but not view other vendor quotes. This level of customization ensures a secure, uncluttered, and highly professional environment for everyone involved in your event lifecycle.
Yes, you can completely white-label your software to reinforce your brand's authority. You can add your agency logo, customize hex colors to match your brand identity, use custom fonts, and host the platform on your own custom domain (e.g., portal.your-event-firm.com). By removing all Softr branding, you provide a seamless, high-end experience that looks like a proprietary tool built exclusively for your small business.
Yes, Softr offers extensive flexibility to design a tool that matches your planning style. You can adjust the visual language, spacing, and page structures within the editor. To manage your event data effectively, you can choose from various functional blocks:
- Table blocks – to track detailed equipment lists, guest registries, or vendor payments.
- List or Card blocks – to showcase venue options, speaker bios, or catering menus.
- Detail View – to provide a deep dive into a single event's logistics or contract terms.
- Forms – for registration, feedback surveys, or staff applications.
- Charts – to monitor ticket sales or budget spending in real-time.
- Calendar blocks – to visualize production schedules and critical event deadlines.
Should your event processes change, updating the design in the visual builder is simple and requires no downtime.
Security is a core priority for Softr. All event-related data is encrypted in transit and at rest, with apps hosted on secure, enterprise-grade infrastructure. You maintain total control over data visibility; you can set role-based permissions, visibility rules for specific blocks, and global restrictions to protect sensitive client or budget information.
If using Softr Databases, your data is stored in a secure SOC 2 Type II compliant environment in Germany. For those using Airtable or SQL, Softr simply displays the data in real-time without storing it on its servers. This ensures you comply with data privacy standards while maintaining full authority over who can edit your event records.
The software generated by Softr is fully production-ready from day one. While many AI tools merely 'vibe code' fragile scripts that fail under pressure, Softr builds your event management tool on a stable, business-ready foundation.
We natively handle the complex 'boring 80%'—including secure login, scalable hosting, and complex permissions—so you don't have to worry about maintenance. This solves the long-term reliability issues of AI; you get a high-speed launch with the peace of mind that your app is secure and scalable for your team and clients as you take on more events.
Softr is the first AI-native platform designed for business software. Unlike 'vibe coding' tools that generate unmanageable code or traditional no-code platforms that require weeks of configuration, Softr's AI Co-Builder creates structured apps on a secure foundation.
The hybrid advantage allows you to generate your event database and planning interface in minutes using AI, then refine the UI visually. You gain the speed of AI with the stability of built-in business features like authentication and granular roles. It is specifically built for non-technical small business owners who need to go from a project idea to a working production app instantly.
Yes. Softr supports powerful native workflows and numerous integrations to connect your event management software to your existing tech stack. You can automate project tasks like sending an email via Mailchimp when a guest registers, or processing ticket payments using the Stripe integration.
Softr also supports webhooks and a REST API for advanced scenarios, such as syncing data with project management tools like Asana or Slack. Whether you need to automate vendor reminders or pull in real-time social media mentions for an event, you can build these workflows directly into your portal without writing a single line of code.
Describe what you need. Softr's AI builds your custom software in minutes. No dev work required.