Track campaigns, manage fees, and view analytics in an AI-powered influencer management tool built with AI to fit your agency's workflow.


Customize an influencer management tool that looks sleek out of the box. Add only the features you need, and iterate as your team's workflows evolve.






Connect creator spreadsheets, campaign trackers, and payment data with real-time sync—or manage everything in Softr Databases. Create one source of truth for your agency.
Give every manager the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different campaign managers tailored access and dashboards, so each specialist sees just the creator data they need.
Give different campaign managers tailored access and dashboards, so each specialist sees just the creator data they need.
Streamline operations with Softr Workflows. Trigger native notifications for content deadlines or status changes to keep campaigns moving.
Access and update your influencer management tool on the go. All creator profiles and campaign pipelines are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to your influencer database—no IT tickets needed.
Keep sensitive creator and fee data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your influencer management tool in minutes with AI—no manual setup or complex configuration needed.

Add features like campaign tracking, content approvals, or payment reporting as your workflows grow.

Start with a CRM, then add partner portals, dashboards, or forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An influencer management tool is a secure CRM and workspace where talent managers or marketing teams can track creator relationships, campaign contracts, content deliverables, and payments. It centralizes all influencer communication and documentation in one place, eliminating the need to search through fragmented email threads or messy spreadsheets. This makes it easier to scale your creator programs and provide a more professional experience for both your brand partners and influencers.
Softr is the first AI-native platform for building business software, making it uniquely suited to build an influencer management tool that matches your specific outreach and tracking workflow. You can describe your talent management needs to the AI Co-Builder to instantly generate your creator database, campaign pages, and status logic—all pre-connected and secure. You don't need to code anything. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable or Google Sheets. You have full control to adjust the layout visually, decide which team members see specific contract details, and brand the dashboard to match your agency's identity.
You can include a wide range of features to streamline your creator lifecycle. A high-performing influencer CRM usually mixes classic management blocks with AI-powered intelligence. Features include AI-Powered Intelligence for querying creator niches, Vibe Coding Blocks for custom UI elements like media kit galleries, and Softr Workflows for native automations like contract reminders. You can also implement secure User Portals for influencer logins, custom forms for data collection, and real-time dashboards and charts to visualize campaign ROI and reach across social channels.
Vibe coding with Softr allows you to move fast by using AI to build the exact CRM features you need. You simply describe your requirements—like creator onboarding flows or campaign budget trackers—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable foundation. Unlike tools that generate fragile code, Softr handles core logic natively, such as secure logins and influencer-specific permissions. You describe your talent management workflow, Softr builds the tool, and your team can start signing influencers immediately.
Yes. You can manage multiple sub-agencies, brand departments, or regional teams in a single CRM. Each account manager only sees the influencers and campaign data assigned to them, based on their login and role. This is perfect for large agencies where sensitive contract terms or creator contact info needs to be restricted to specific team pods, ensuring data privacy and organizational clarity across different business units.
Yes, you can. You don't need an existing creator database to start building with Softr. If you're building a new roster from scratch, you can use Softr Databases, which is built into the platform and allows you to define fields for social handles, engagement rates, and mailing addresses right away. If you already have a list in Airtable, Google Sheets, or HubSpot, you can connect those too, or use the REST API connector to pull in real-time social metrics from external services.
Softr Databases is the recommended native, relational data source for your influencer management tool, offering high performance and instant automation triggers. Softr also connects to 17+ external data sources, including Airtable for complex tracking, Google Sheets for simple lists, HubSpot for outreach status, or BigQuery for large-scale performance data. You can even blend sources—storing creator bios in Softr Databases while pulling campaign spend data from an external CRM, with most sources supporting real-time sync.
Yes, Softr gives you full control over how your team and influencers experience the tool. You can customize the layout and navigation to match your agency's workflow. Each dashboard page or data block can be shown or hidden based on roles; for example, an influencer only sees their active contracts, while a campaign manager sees the full roster. You can set granular roles like Scout, Manager, or Finance, defining exactly what each person can view or edit, keeping your CRM organized and secure.
Yes, you can fully white-label your influencer management tool. You can use your agency's logo, brand colors, custom typography, and a custom domain (e.g., portal.youragency.com) to make the tool feel like an official internal system. You can also remove all Softr branding so that when influencers log in to submit their deliverables or check their payment status, they only see your professional brand identity, providing a cohesive experience for your talent.
Yes, Softr provides extensive flexibility to control the aesthetic and functional layout. You can adjust the visual theme and multi-page structure using various block types: Table blocks for high-volume logs, List blocks for visual creator profiles, Detail views for deep dives into contracts, and Calendar blocks for content deadlines. If your agency strategy changes—such as moving from YouTube to TikTok—it's easy to add new data fields or update the block layouts right in the visual drag-and-drop builder.
Softr is built with enterprise-grade security. All data is encrypted in transit and at rest, ensuring influencer contact details and private contract amounts remain confidential. You have full control over data visibility through role-based permissions and visibility rules. For tools using Softr Databases, data is stored in a secure SOC 2 Type II compliant environment. If you utilize external sources like SQL or Airtable, Softr renders that data in real-time based on your secure access settings without storing it permanently.
It is fully production-ready. Unlike experimental AI tools that only provide a visual mockup, Softr builds your tool on a stable, scalable foundation designed for business logic. We handle critical infrastructure natively, including secure creator logins, data encryption, and granular permissions. This solves the reliability issues common with purely generated code; you get the benefit of instant AI generation with the security of a professional CRM, ready for onboarding talent from day one.
Softr is the first AI-native platform specifically built for business workflows. Instead of manual setup or the fragility of raw scripts, Softr's AI Co-Builder creates a tailored CRM on a production-ready foundation. The advantage is the hybrid approach: use AI to generate your database and dashboard in minutes, then use the visual editor for brand customization. You get the speed of AI with the stability of built-in authentication, making it the fastest way to move from spreadsheets to a professional platform.
Yes. Softr supports powerful native workflows and deep integrations to connect your CRM to your marketing stack. You can automate tasks using Softr Workflows—like sending a Slack notification when a contract is signed—or integrate with Stripe for creator payouts. Softr also supports webhooks and a REST API. Whether you need to sync your roster with an email marketing tool or display performance data from social APIs, you can build those connections directly into your influencer tool without writing code.
Describe what you need. Softr's AI builds your custom CRM in minutes without code.