Capture guest feedback and view satisfaction scores in an AI-powered system built with AI to fit your hotel's hospitality workflow.




Customize hotel survey software that looks sleek out of the box. Add only the questions and dashboards you need, then iterate as trends evolve.






Connect reviews, room data, and guest logs with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your hospitality business.
Give each guest or manager the right views and access in a branded portal. Set up secure logins, user groups, and survey permissions in minutes.
Ensure guests can leave feedback on the go. Turn your survey software into a downloadable app with one click—no design or app store headaches required.
Ensure guests can leave feedback on the go. Turn your survey software into a downloadable app with one click—no design or app store headaches required.
Build native automations to handle status changes and data syncs. Trigger alerts for management as soon as a low rating is submitted for immediate service recovery.
Provide tailored dashboards for hotel managers, front desk staff, and corporate teams so each user sees the sentiment data relevant to their role.
Apply rules for different staff roles. Customize who can view raw data, edit questions, or export reports at a granular level.
Protect guest names and contact information from threats. Softr is fully compliant with SOC2 and GDPR regulations for total hospitality data security.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your hotel survey software in minutes with AI—no manual setup or complex configurations needed.

Add features like sentiment analysis, response alerts, or staff approvals as your hotel’s needs evolve.

Start with surveys, then add guest portals, maintenance dashboards, or digital concierge tools—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Hotel survey software is a secure, digital platform designed to capture and manage guest feedback, room ratings, and service evaluations. It centralizes guest responses in one place, eliminating the need to track paper forms or sift through fragmented review sites. This makes it easier for hotel managers to identify service gaps and provide a superior stay experience for every guest.
Softr is the first AI-native platform for building business software, making it simple to build hotel survey software that matches your property's specific service standards. You can describe your feedback goals to the AI Co-Builder to instantly generate your survey database, submission pages, and logic—all fully connected and secure.
You don't need to code anything. You can start by generating your survey with AI, using a pre-built template, or building from scratch. Everything runs on Softr Databases, the native relational database, or you can connect guest data from external tools like Airtable, Google Sheets, or HubSpot. You have full control to adjust the layout visually, choose which staff members see specific results, and brand the surveys to match your hotel's aesthetic. It’s quick to launch during peak season and flexible enough to scale across multiple locations.
You can include a wide range of features in your hotel survey software to optimize guest sentiment analysis. A great survey app usually mixes intuitive feedback blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let managers query guest sentiment trends conversationally, or set up Database AI Agents to automatically categorize open-ended comments into themes like 'cleanliness' or 'staff friendliness'.
- Vibe Coding Blocks – Build custom UI elements—like an interactive room map for pinpointing maintenance issues—using the AI Code block to "vibe code" exactly what your property needs.
- Softr Workflows – Build native automations (like an instant Slack alert for negative reviews) that trigger whenever a guest submits a low rating.
- User Portals & Logins – Securely manage access so department heads only see feedback 관련 to their area (e.g., Housekeeping vs. F&B).
- Forms & Data Collection – Capture details with custom star ratings, photo uploads for maintenance issues, and conditional logic that asks deeper questions based on guest satisfaction.
- Dashboards & Charts – Visualize Net Promoter Scores (NPS) and seasonal occupancy trends with real-time charts.
- Lists & Advanced Filtering – Display and manage responses with searchable tables and hospitality-focused kanban boards for issue resolution.
Everything is built using Softr’s drag-and-drop blocks, and you can use the Vibe Coding block to generate tailored guest-facing components in seconds.
Vibe coding is about moving fast and using AI to build the exact feedback loop your hotel requires. You can "vibe code" hotel survey software in Softr by simply describing your survey flow—such as a multi-step check-out questionnaire—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable foundation.
Unlike other tools that generate raw, fragile code, Softr handles the hospitality-grade essentials—like guest data encryption, secure submission logic, and mobile responsiveness—natively. This means you get the speed of vibe coding without the technical debt of managing raw code. You describe the survey experience, Softr builds it, and your guests can start providing feedback instantly on their mobile devices.
Yes. You can manage multiple properties or specialized departments within a single survey portal. Using role-based permissions, the General Manager can see aggregate data across the whole group, while a Restaurant Manager only sees the feedback related to dining experiences. Each submission is tagged to the correct location and role automatically.
Yes, you can. You don't need an existing guest database to start building your hotel survey software with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and allows you to store guest responses and room lists directly in your app.
However, if you already store guest information in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those to pre-fill survey data. Either way, you have total control over how your hospitality data is structured and reported.
Softr Databases is the recommended native, relational data source for your hotel survey software. It offers the highest performance for high-traffic guest portals and supports instant automation triggers, ensuring your front desk is notified the second a guest submits a form.
If you use other hospitality CRM or management tools, Softr also connects to 17+ external sources including Airtable, Google Sheets, HubSpot, and BigQuery. You can even combine sources—for example, pulling guest names from HubSpot while storing new survey responses in Softr Databases. Most sources support real-time sync so your feedback results are always up to the minute.
Yes, Softr gives you full control over how your team interacts with guest feedback. You can customize the survey layout to be mobile-first for guests on the go. Furthermore, you can set visibility rules so that guests only see their specific submission confirmation, while your operations team can access internal dashboards.
Softr allows you to set up different user roles—such as Housekeeping, Front Desk, or Executive Leadership—and define exactly what each can view or edit. For instance, Housekeeping might only see 'Room Quality' comments, while the Executive team sees full revenue and NPS reports. This ensures sensitive guest data is always protected and relevant to the worker's role.
Yes, you can fully white-label your hotel survey software in Softr to maintain a luxury guest experience. You can use your hotel’s logo, specific brand colors, custom typography, and a custom domain (e.g., feedback.yourhotel.com). This ensures that when a guest scans a QR code to leave feedback, the journey feels like a premium, integrated part of their stay.
Yes, you can. Softr provides high flexibility to control the design and layout of your survey components. You can adjust the UI to match your hotel's branding and organize pages to follow the guest journey, from pre-arrival to post-stay.
To display and capture data, you can choose from various specialized blocks:
- Table blocks – for staff to manage lists of pending guest complaints.
- Card blocks – to showcase high-performing staff members mentioned in surveys.
- Detail View – for managers to deep-dive into a single guest’s feedback history.
- Forms – with star ratings and file uploads for guest submissions.
- Charts – to track guest satisfaction trends over monthly periods.
- Calendar blocks – to track when follow-up calls are scheduled with guests.
If you update your survey questions for a new season, you can make those changes instantly in the visual builder without any downtime.
Softr is built with enterprise-grade security to protect guest privacy. All survey data is encrypted in transit (TLS) and at rest. You have granular control over data access, allowing you to set visibility rules so sensitive guest contact information is only visible to authorized personnel.
For surveys using Softr Databases, data is hosted in secure European servers (Germany) with SOC 2 Type II compliance. If you connect to external systems like Airtable or a SQL database, Softr merely displays that data in real-time based on your permission settings—your guest records remain in your controlled environment. We follow industry best practices for authentication to ensure your hotel's data remains private and secure.
It is fully production-ready. While many AI tools merely "vibe code" flimsy scripts, Softr builds your hotel survey software on a robust, business-grade foundation.
We handle the critical infrastructure—like secure guest login, encrypted data storage, and mobile-responsive layouts—natively. This prevents the typical 'Day Two' reliability issues seen with raw AI code. Your survey system is scalable, secure, and ready to be used by hundreds of guests simultaneously from the moment you hit publish.
Softr is the first AI-native platform for building custom business software, providing much more than just a static form. Unlike basic survey builders that lack database depth, or traditional no-code platforms that are too complex, Softr's AI Co-Builder creates a full software ecosystem in minutes.
You get the 'hybrid advantage': use AI to generate the survey logic and database structure instantly, then use the visual editor to fine-tune the guest experience. Softr includes built-in business essentials like user roles and permissions that generic survey tools lack, allowing you to turn feedback into a managed internal workflow for your entire hotel staff.
Yes. Softr supports powerful native workflows and integrations to bridge the gap between guest feedback and hotel operations. You can automate tasks such as sending a gift voucher via Stripe to a guest who had a poor experience, or syncing survey comments directly into Intercom for follow-up. Softr also supports REST API and webhooks for advanced connectivity.
Whether you need to trigger a maintenance ticket in another system or display real-time guest ratings on a lobby dashboard, you can build these automated guest-satisfaction workflows without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Get started free and customize without code.