Collect guest reviews, analyze sentiment, and manage responses in an AI-powered system built with AI to fit your hotel's workflow.




Customize hotel feedback software that looks sleek out of the box. Add only the surveys you need, and iterate as guest experiences evolve.






Connect guest lists, reservation data, and survey results with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your hotel.
Give managers and staff the right feedback tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give managers, concierge, and housekeeping tailored dashboards, so each role sees just the guest feedback that matters to their department.
Give managers, concierge, and housekeeping tailored dashboards, so each role sees just the guest feedback that matters to their department.
Streamline operations with Softr Workflows. Trigger native notifications for negative reviews or send automatic follow-ups when a stay is completed.
Access and update guest feedback on the go. Managers can review sentiment trends from their mobile devices while walking the floor.
Use Google or email logins to give your hotel team fast, secure access to feedback data—no IT tickets or complex setups needed.
Keep guest data safe with SOC2 and GDPR compliance, plus fine-tuned access control to ensure privacy for every sensitive survey response.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your hotel feedback software in minutes with AI—no manual setup or complex configuration required.

Add features like sentiment analysis or instant review alerts as your needs evolve—no rebuild needed.

Start with guest surveys, then add staff dashboards or maintenance trackers—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A hotel feedback software is a dedicated digital space where your guests can easily submit reviews, report issues, or complete satisfaction surveys. It centralizes all guest responses in one place, eliminating the need for manual paper forms or scattered email threads. This makes it easier for hotel management to stay organized and provide a superior, responsive experience for every traveler.
Softr is the first AI-native platform for building business software. It makes it easy to build a hotel feedback software that fits your property's unique service standards. You can describe your guest survey needs to the AI Co-Builder to instantly generate your database, feedback pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a survey template, or building from scratch. Everything runs on Softr Databases, or you can connect external tools like Airtable or Google Sheets to store guest responses. You have full control to adjust the layout visually, decide which staff members can see specific ratings, and brand it to match your hotel's aesthetic. It's quick to launch, simple to update, and flexible enough to scale across multiple locations.
You can include a wide range of features in your hotel feedback software, depending on your hospitality workflow. A great feedback app usually mixes classic survey blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let managers query guest sentiment trends conversationally, or set up Database AI Agents to automatically summarize long guest comments or categorize complaints.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic room-service rating widget—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an instant Slack alert for negative reviews) that trigger whenever a guest submits a low-rating form.
- User Portals & Logins – Securely manage access so department heads only see feedback relevant to housekeeping, dining, or front-desk staff.
- Forms & Data Collection – Capture guest opinions with custom multi-step forms, photo uploads for maintenance issues, and conditional logic.
- Dashboards & Charts – Visualize your Net Promoter Score (NPS) and guest satisfaction metrics with real-time charts.
- Lists & Advanced Filtering – Display guest responses in searchable tables or kanban boards for tracking issue resolution.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need for your guests. You can "vibe code" a hotel feedback software in Softr by simply describing your specific survey requirements—like multi-lingual support or room-number validation—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like guest data security, staff authentication, and database logic—natively. This means you get the speed of vibe coding without the technical debt of managing raw code. You describe your vision, Softr builds your feedback system, and it’s ready for your guests to use instantly via a QR code or email link.
Yes. You can manage feedback for multiple properties or different departments (like the spa, gym, or restaurant) in a single app. Each staff member only sees the feedback and data assigned to their department, based on their login and role. This is useful for hotel chains or hospitality groups monitoring quality across various stakeholders.
Yes, you can. You don't need to bring your guest lists or room data from elsewhere to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and perfectly stores every guest entry and rating submitted through your software.
But if you already have guest information in tools like Airtable, Google Sheets, HubSpot, or even SQL databases from your Property Management System (PMS), you can connect those too. You can also use the REST API connector to bring in booking data. Either way, you have full control over how your feedback data is structured and displayed to your team.
Softr Databases is the recommended native, relational data source for your hotel feedback software. It is built explicitly for business apps, offering high performance and instant triggers to alert staff of guest requests, ensuring a lightning-fast experience because the data is native to the platform.
If you already store guest records elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, and more. You can even integrate multiple sources—so your software could pull room numbers from HubSpot and store new survey responses in Softr Databases simultaneously. Most sources support real-time, two-way sync, so ratings stay updated automatically.
Yes, Softr gives you full control over how guests and staff experience your hotel feedback software. You can customize the survey layout, branding, and questions to match your hotel’s identity. Each feedback form can be tailored based on the guest's stay type, ensuring they only see questions relevant to them.
You can also set up different staff roles, such as General Manager, Front Desk, or Housekeeping—and define exactly what each can view or edit. For example, housekeeping may only see feedback regarding room cleanliness, while managers can access the full dashboard of analytics. You can also create personalized views by filtering feedback based on the logged-in staff member’s department.
Yes, you can fully white-label your hotel feedback software in Softr. You can use your hotel’s logo, signature brand colors, fonts, and a custom domain to make the software feel like an official part of your guest's stay. You can also remove all Softr branding, so your guests and staff only see your hotel’s identity throughout the rating and review process.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your guest feedback portals. You can adjust colors, typography, and page structure to match your hotel's brand guidelines. You can also choose how each survey page is laid out and set what managers see when they log into the reporting side.
To display and collect your feedback data, you can add various blocks:
- Table blocks – to show a history of all guest submissions for internal review
- List or Card blocks – to highlight positive testimonials or urgent maintenance requests
- Detail View – to view a single guest's complete survey response
- Forms – for collecting ratings, NPS, and written comments
- Charts – to show monthly satisfaction trends and department rankings
- Calendar blocks – to track when feedback was received or when guest issues are resolved
If your survey needs change seasonally, it's easy to update the design right in the visual builder.
Softr is built with hospitality-grade security in mind. All guest data is encrypted in transit (TLS) and at rest, and your feedback apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive guest details. You can set up role-based permissions, manage staff users directly, and apply global restrictions to ensure feedback data remains confidential.
For apps using Softr Databases, guest feedback is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external sources like Airtable or SQL, Softr doesn't store the data long-term—it just displays it in real time based on your internal access settings. You are always in control of your guest information.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom scripts that are difficult to manage—Softr builds your hotel feedback software on top of a stable, business-grade foundation.
We handle the "boring 80%" (like guest authentication, secure hosting, and granular access for your hotel staff) natively. This solves the challenge of scaling AI: you get the speed of instant survey generation without the headache of managing raw, unreliable code. Your feedback system is secure, scalable, and ready for your guests to use the moment they check out.
Softr is the first AI-native platform for building hotel feedback software. Unlike simple form builders that lack a database backend, or complex no-code tools that require weeks of training, Softr's AI Co-Builder creates full apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your guest survey database and internal dashboards in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade features like roles and permissions already built-in. It's designed for hotel managers who want to move from an idea to a live feedback system on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your hotel feedback software to the rest of your hospitality stack. You can automate tasks using Softr Workflows, such as triggering an email apology if a guest submits a low rating, or syncing contact data with HubSpot. Softr also supports REST API and webhooks for more advanced hospitality workflows.
Whether you need to push feedback into a CRM, trigger Slack notifications for the maintenance team, or display check-out data from other tools, you can build it into your application without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started for free, no dev needed.