Growth hacking is one of the many marketing strategies. It's an umbrella term that is focused on the growth of the business. The main goal of growth tools and techniques is to gain more customers, optimize their experience with the product, and boost conversion. Growth hacking strategies address different aspects of marketing such as content marketing, advertising, product marketing, and so on. Moreover, each segment has its tactics and relevant growth tools. We have prepared the most comprehensive list of growth tools that will help you build a robust marketing campaign and promote sales.
Customer acquisition
1. Qwilr
Qwilr is a universal growth tool for creating marketing and sales documents in new, more attractive formats, like webpages instead of PDF files. Those web pages can be easily integrated with CRM, chatbots, and accounting tools. Integrated analytics helps to track conversions and customer reach out.
Top Benefits
- Seamless experience across platforms
- E-signature integration
- CRM integration
- Engagement tracking
Pricing
- Business - $66/mo
- Enterprise - $490/mo
2. Softr
Softr is another popular customer acquisition tool for building no-code web apps in a short amount of time. The platform is also used to create multi-page marketing sites, attractive landing pages, and two-sided marketplaces to capture leads. Take a look at how LetterHunt has managed to build a responsive and beautiful web app that helped boost their customer engagement and conversions.
Top benefits
- Building professional web app on Airtable without coding
- Resource directories
- Templates and pre-built blocks for customization
Pricing
- Free - $0
- Basic - $49/mo
- Professional - $139/mo
- Business - $269/mo
3. Hello Bar
This growth tool for free lead generation adds working CTAs at the top of the website to increase engagement. The tool along with its WordPress plugin is a simple yet effective way to grow a mailing list, get interactions, and track leads.
Top Benefits
- Design barcodes, pop-ups, and ads
- A/B testing
- Customizable interface
Pricing
- Starter - $0, Free forever
- Growth - $29/mo
- Premium - $49/mo
- Elite - $99/mo
OptinMonster’s Exit-Intent is one of the best growth hacking tools for lead generation, allowing to create interactions with visitors when they are about to leave. Unlike traditional CTAs, OptinMonster’s Exit-Intent tool builds messages to show them when closing the tab.
Top Benefits
- Monitors movements of visitors
- Reduces cart abandonment
- Conversion analytics
Pricing
- Basic - $9/mo
- Plus - $19/mo
- Pro - $29/mo
- Growth - $49/mo
HubSpot is one of the top growth tools tackling different business growth challenges (both internal and external) and applicable within diverse growth hacking techniques. In the context of conversion acquisition and inbound marketing, the tool helps build relationships with customers and develop marketing strategies.
Top Benefits
- Social media integration
- Library of top-notch resources for inbound marketing
- Email marketing, marketing analytics, landing page management
Pricing
- Starter $45/mo
- Professional - $800/mo
- Enterprise - 3200/mo
6. Moz Pro
Moz Pro is an all-in-one growth hacking tool for digital marketers to investigate users, conduct competitor analysis, gather inbound link metrics, reveal productivity gaps, and develop new marketing strategies to tackle the bottlenecks.
Top Benefits
- Site audit with backlink analysis,
- Keyword research, and rank tracking
- Google and Firefox extensions
Pricing
- Standard - $99/mo
- Medium - $179/mo
- Large - $249/mo
- Premium - $599/mo
7. Wunderkind
Formerly Bounce Exchange, the Wunderkind growth tool with behavioral automation technology, promises to track and reduce bounce rate. The tool uses patented exit technology to track the users that leave the website and reveal the reasons.
Top Benefits
- Multichannel marketing
- Real-time messaging
8. Unbounce
This tool helps marketers create, publish, and run A/B tests for landing pages without the technical team’s support. Moreover, the users can target particular visitors with CTAs and analyze behavior.
Top Benefits
- 100+ templates with drag-and-drop landing page builder
- Unlimited domains
- Integration with Zapier, HubSpot, WordPress, Salesforce, and more
Pricing
- Launch - $72/mo
- Optimize - $108/mo
- Accelerate - $180/mo
Conversion rate optimization
9. Optimizely
This A/B testing tool enables marketers to run split tests and analyze which website version converts more leads. Optimizely offers project ideation, KPI improvement, and customer experience optimizations.
Top Benefits
- Funnel analysis
- Behavioral targeting
- A/B tests without coding
10. Smartlook
Smartlook is a popular tool for viewing and analyzing user behavior to build marketing strategies and address customer needs. The qualitative insights show the picture of the interaction, session duration and detect the reasons why users drop out of the funnel. With must-have functions of session recording, analytics, and reporting, it is possible to see the most crucial elements to focus on and improve.
Top Benefits
- Automated event tracking
- Segment heatmaps
- Bad UX detection with “Rage clicks”
Pricing
- Launch - $72/mo
- Optimize - $108/mo
- Accelerate - $180/mo
Google products are described as highly effective free tools to assist marketing goals, build strategies, and generate leads. Google PageSpeed Insights is another free product that analyzes website content and displays suggestions to optimize images or leverage browser caching.
Top Benefits
- Mobile device supported
- Simple interface
- Free
12. HumCommerce
HumCommerce is a free WordPress plugin to record visitor interactions and filter those that require special attention. With this handy tool, it's possible to detect issues and fix them to deliver a better UX.
Top Benefits
- Abandoned cart report
- Custom experience report
- False click report
Pro tool: Toplyne
Toplyne is a tool that uses AI models to analyze product usage data and identify the highest intent users at product-led growth companies. On one hand, Toplyne plugs into product usage, billing, and third-party enrichment platforms, and on the other - into CRMs, customer engagement, and other go-to-market applications. Toplyne orchestrates the flow of product-qualified leads to sales teams that can drive conversions, expansions, upsells, and cross-sells.
Top Benefits
- Out-of-the-box integrations into product analytics (Amplitude, Mixpanel, Segment, etc.), CRMs (Hubspot, Salesforce, Pipedrive, etc.), and GTM applications (Intercom, Braze, Customer.io, etc.)
- Third-party enrichment of users out of the box (Clearbit, Slintel, Zoominfo, etc.)
- Identify, convert, expand, and ultimately monetize product-qualified leads
Pricing
- Explore - Free for life for up to 100 new signups a month
- Lifecycle management - Starting $99 a month - drive engagement, activation, and retention with up to 5 GTM destinations and 50k new users a month
- Monetize - Everything from the lower tier plans + AI models to drive conversion and expansion
- Enterprise - Everything from the lower tier plans + AI models to drive custom goals for any number of new sign-ups per month
User-Experience
13. Mouseflow
Mouseflow is a user behavior growth hacking tool helping track visitor clicks, scrolling behavior, mouse movement, and overall experience on the website. MouseFlow offers effective user segmenting by their behavior, conducts A/B tests, and tracks conversion funnels to detect pain points.
Top Benefits
- Session replay
- Heatmaps
- 30+ integrations
Pricing
- Free - $0
- Starter - $24
- Growth - $79
- Business - $199
- Pro - $299
14. Crazy Egg
Crazy Egg is another behavior tracking and analytics tool to get in-depth insights through the Heatmap feature. A simple and effective web app helps detect low-performance sections and addresses the issues with strategic solutions.
Top Benefits
- Scroll map feature to track how far down the visitors scroll on the page
- Integration with popular services
- A/B testing
Pricing
- Basic - $24/mo
- Standard - $49/mo
- Plus - $99/mo
- Pro - $249/mo
- Enterprise - custom plan
15. Contentsquare
Contentsquare is an effective tool for website optimization, conversion and performance analysis. The cloud-based custom experience analytics system visualizes the customer journey on the website and analyzes user behavior with heat maps and reports.
Top Benefits
- Helps reduce abandoned cart rates
- Session replay
- Aggregate thousands of visitors and zoom in on each visitor
16. Usability Hub
The remote user research platform is an end-to-end testing tool that helps growth hackers validate ideas before deployment. According to statistics, it takes only 8 seconds for visitors to decide whether they like the website or not. With the Five Second Test tool, Usability Hub enables marketers to optimize landing pages and make them exceptionally appealing to visitors.
Top Benefits
- Design surveys
- First click tests
- Demographic targeting
Pricing
- Free - $0
- Basic - $79/mo
- Pro - $199/mo
- Enterprise - custom plan
VWO (Visual Website Optimizer) is a simple and productive A/B testing tool to compare different versions of design and landing pages. The growth hacking tool includes all essential features like heatmaps, behavioral targeting, usability testing without coding.
Top Benefits
- Conversion goals for each A/B testing
- Multivariate testing
- URL testing
18. Hotjar
Hotjar is another heat mapping tool that gives an in-depth analysis of visitor behavior with recordings. All-in-one tool provides qualitative and quantitative insights into how the visitors interact with the website.
Top Benefits
- Surveys and feedback polls
- Conversion funnels
- Integration with popular platforms
Pricing
- Basic - €0
- Plus - €39/mo
- Business - €99/mo
- Scale - €389/mo
19. Clicky
Clicky is a valuable growth hacking tool for event tracking that enables visitor monitoring and reporting on-site activities. The user-friendly interface and navigation can be handled even by beginners and non-technical marketers.
Top Benefits
- Uptime monitoring
- Heatmaps by page, segment, and visitors
- Individual visitor view
Pricing
- Free - $0
- Pro - $9/mo
- Pro Plus - $14/mo
- Pro Platinum - $19/mo
- Custom - custom plan
20. SessionCam
SessionCam helps uncover insights and user behavior to build a better user experience on the website. With a set of valuable features, this growth hacking tool helps analyze user behavior, understand the drop-offs and tackle the pain points with on-time strategies.
Top Benefits
- Multiple integrations
- Session replay
- Customer journey mapping
Revenue generation
21. Snip.ly
CTAs, productive strategies of increasing user engagement, are essential for conversion growth. In this light, Snip.ly can be a great tool to help users add CTAs to every link you share and drive higher traffic to the website.
Top Benefits
- Browser extension
- Social management interface
- Sniply workflow through API
Pricing
- Basic- $29/mo
- Pro - $79/mo
- Business- $149/mo
- Agency - $299/mo
22. Amplitude
Gathering data is helpful when properly analyzed and filtered. Amplitude is a growth tool that gives deep customer knowledge by analyzing valuable data and connecting it to real people.
Top Benefits
- Identifies each visitor of the funnel
- Understands customer behavior shifts
- Easy setup process
23. Fomo
Fomo is a technique vastly used by thousands of websites, including well-known Booking.com. You have probably seen notifications like “only 2 rooms left” or “10 others are looking at this hotel right now”. The “Fear Of Missing Out” or FOMO strategy has proven to be effective in driving sales. Fomo uses the same growth hacking strategy to show visitors the actual sales and increase revenue.
Top Benefits
- Over 90 integrations
- Geo-targeting
- Tailored user journey by page
Pricing
- Starter - $19/mo
- Essential - $39/mo
- Plus - $79/mo
- Advanced - $109/mo
24. Totango
This customer success analytics platform helps track the drop downs and low performance on the website, filter potential customers from visitors and pass the leads to the sales team for further nurturing. This cloud-based software helps build simple infrastructure and analyze customer relationships through a simple interface.
Top Benefits
- Identifies hot prospects
- Smart follow-ups
- Daily emails to the sales team
Market insight & user feedback
25. Qualaroo
This user feedback tool enables building short surveys and polls for visitors as an effective way to drive user engagement and gather data. Qualaroo is invaluable for gathering user insights and understanding user needs, what they are looking for, and what the website misses.
Top Benefits
- Improves conversion rates
- Surveys desktop and mobile visitors
- Advanced targeting for actionable user insights
Pricing
- Essentials - $80/mo
- Premium - $160/mo
- Enterprise - custom plan
26. Crowdsignal
Crowdsignal, formerly PollDady, is another poll and survey creator to get customer feedback. experience insights and implement a marketing strategy.
Top Benefits
- Reporting and filter capabilities
- Customizable functions
- Collects responses on the website, mobile, and via email
Pricing
- Free - $0
- Team - $29/mo
- Business - $45/mo
- Premium - $15/mo
27. WebEngage
This marketing automation platform and survey builder aims to automate communication with the users and their support through the lifecycle stages. The cloud-based platform uses in-app messages, emails, text, and web messages to reach out.
Top Benefits
- Conversion with segmentation
- Cross channel engagement
- Omnichannel campaign manager
28. Olark
This famous live chat builder increases sales by providing non-stop customer support, monitoring leads, and collecting data from customers. Olark offers detailed reports over collected data with actionable insights for decision making and targeting.
Top benefits
- Integrations
- Live chat insights
Pricing
- Full-featured live chat - $29/mo
Traffic Growth
29. MixRank
MixRank is an intelligent spy tool that helps companies find customers, analyze competitors, and detect traffic sources they are using. This growth hacking tool scans millions of websites, filters the valuable ones, and sends them to the sales team.
Top Benefits
- New traffic sources
- Monitoring competitor split tests
- Identification of advertisers advertising against you
30. AdRoll
Most customers forget about the website right after they leave it. To attract users’ attention and make your product truly memorable, AdRoll offers to reach your customers by connecting 56 touchpoints on a customer journey.
Top Benefits
- Predicts online shopper behavior
- Abandoned cart recovery
- Multiple integrations
Pricing
- Starter - $0
- Growth - $19/mo
- Enterprise - custom plan
31. Alexa
The productivity starts with a comprehensive analysis of all the marketing operations to reveal the strong and weak points, find slow processes, and focus on converting leads. The platform helps research several directions: content research, competitive website analysis, target audience analysis, SEO analysis, keyword research, and backlink tracking.
Top Benefits
- On-page SEO checker
- Competitor keyword matrix
- Audience overlap
Pricing
- Advanced - $149/mo
32. MonsterInsights
MonsterInsights WordPress analytics plugin promises to help you grow your business with confidence and arm you up with tools to track and manipulate performance. It is seamlessly integrated with other plugins and services, providing a good user experience.
Top Benefits
- Universal tracking
- Google Analytics dashboard
- Real-time stats
- Affiliate link and Ads tracking
Pricing
- Plus - $99,50/year
- Pro - $199,50/year
- Agency - $399,50/year
33. Pay with a Tweet
Play with a Tweet is a great trick for raising brand awareness in the first stages of product launch. Using social currency, i.e., paying with a tweet, the users gain access to the lead content as soon as they tweet or post about it.
Top Benefits
- Invite visitors to pay with posts via other social channels
- Measure traffic, geodata, and click sales
- Customization
Pricing
- Basic - $0
- Business - $49/mo
Email Marketing
34. MailChimp
MailChimp is one of the top popular growth hacking tools to build and automate attractive email campaigns, postcards, press releases, and many more. The platform enables subscriber segmenting, analysis, and monitoring of reach out.
Top Benefits
- Targeted emails
- Campaign scheduling
Pricing
- Free - $0
- Essentials - $9/mo
- Standard - $14/mo
- Premium - $299/mo
35. Vero
This event-action-driven email marketing tool allows users to send emails to customers based on their behavior on the website. For example, to reduce cart abandonment, the website may send an email after a few hours the visitor has abandoned the checkout cart.
Top Benefits
- Targeted emails
- A/B testing
- Automated email campaigns
Pricing
Newsletter
Free - $0
No Branding - $20/mo
Workflow
Starter - $49/mo
Pro - $199/mo
Growth - $499/mo
Enterprise - $1299/mo
36. List Builder
This growth tool does exactly what the name implies. It builds mailing lists and captures visitors the moment they are about to leave the website. The drag-and-drop function helps easily customize features and design the campaigns matching business perspectives.
Top Benefits
- Integration with popular platforms
- Increased marketing reach
37. Drip
With a super-intuitive interface and functionality, Drip sends emails developed on user behavior on the website. This growth hacking tool helps create a comprehensive email marketing workflow with no effort by segmenting the contacts based on tags and events.
Top Benefits
- Multi-channel marketing campaigns
- Targeting
- Customizable forms
38. Klaviyo
This growth solution grabs customers’ data and generates personalized emails based on their behavior. Klavio, the cloud-based email marketing tool, can be easily integrated with different platforms and used for audience segmentation and performance reporting.
Top Benefits
- Personalized email campaigns
- Drag-and-drop editor
39. Marketo
As one of the top leading growth hacking tools, Marketo streamlines the various marketing processes, email campaigns, landing page development, CRM integration, and much more.
Top benefits
- Targeted campaigns across marketing channels
- Automated campaigns
40. SendGrid
This cloud-based email marketing platform is known as the most extensive Email Infrastructure as a Service provider, mostly popular among developers. Growth hackers use the software to send out newsletters, sign-up confirmations, shipping notifications, and more to make the most out of the software. As additional features, SendGrid tracks bounce rates, carries out A/B testing and analytics.
Top Benefits
- Highly scalable
- Real-time analytics
Pricing
- Free -$0
- Essentials - $14,95/mo
- Pro - $89,95/mo
- Premier - custom plan
41. AWeber
Automated, results-driven email campaigns created by AWeber have proven to be highly effective for small businesses. The growth hacking tool helps create automated emails, subscription forms and analyze reach out through charts.
Top Benefits
- AI-powered design assistant for creating email campaigns and landing pages
- Campaign automation
- AMP for emails
Pricing
- Free - $0
- Pro - $16,5/mo
42. Customer.io
Customer.io is yet another email marketing and email automation tool for growth hackers. The platform enables customer segmentation and schedules personalized messages for running more effective and targeted campaigns.
Top Benefits
- Event-targeted emails
- Conversion tracking
Pricing
- Basic - $150/mo
- Premium - $995/mo
43. Voila Norbert
Voila Norbert email verification tool ensures that the email campaign list includes legitimate emails, thus providing high deliverability rates. Email finder tool is another lifesaver that helps find anyone for marketing connections.
Top Benefits
- Norbert API for real-time email superpowers
- Gmail plugin
Pricing
- Valet - $49/mo
- Butler - $99/mo
- Advisor - $249/mo
- Counselor - $499/mo
A highly personalized email marketing automation solution is worth giving a shot for its CRM, marketing automation, and segmentation features. Sendinblue provides a bunch of features to optimize landing pages, signup forms, social channel ads, and more.
Top Benefits
- Chatbot marketing
- Retargeting
- Integration
Pricing
- Free - $0
- Lite - $25/mo
- Premium - $65/mo
- Enterprise - custom plan
45. GetResponse
GetResponse helps growth hackers and marketers build marketing automation workflows based on website visitors’ behavior. The tool has all the must-have features for conversion growth: email marketing, landing pages optimization, signup forms, etc.
Top benefits
- Multiple integrations
- User-friendly UI
- Sales funnels
Pricing
- Basic - $12,30/mo
- Plus - $40,18/mo
- Professional - $81,18/mo
- Max - custom plan
46. Moosend
This complete email marketing solution can become a lifesaver for growth hackers to organize marketing automation and run email campaigns. With a drag-and-drop feature and friendly UI/UX, the platform empowers customizations even for non-tech users.
Top Benefits
- eCommerce AI
- Integrations
- Behavioral analytics
Pricing
- Free - $0
- Pro - $8/mo
- Enterprise - custom plan
47. Mailshake
Unlike most email marketing and automation tools, Mailshake helps growth hackers run personalized cold email campaigns at scale, turning cold prospects into leads and customers.
Top Benefits
- Engagement with prospects via phone and social
- Personal connection with the built-in phone dialer
Pricing
- Email outreach - $44/mo
- Sales engagement - $75/mo
48. Lemlist
Cold email campaigns may be productive if they convert leads and cold prospects into customers. Lemlist is one of the growth hacking tools to add a personal touch like images, videos, and tags to cold email campaigns.
Top Benefits
- Automated sequences
- Compatible with major email providers
Pricing
- Email warm-up - $29/mo
- Email outreach - $59/mo
- Sales engagement - $99/mo
Inbound Marketing
49. Buffer
Buffer connects all social media accounts in one place to manage and generate content, schedule, and post it automatically. The tool saves time by collecting all channels in a single platform and organizing social media management.
Top Benefits
- Measures engagement and social media performance
- Individual post analytics
Pricing
- Free $0
- Essentials - $5/mo per channel
50. BuzzSumo
As one of the top popular inbound marketing and content management tools, Buzzsumo helps growth hackers search and find the most commented and shared content. The content insights and data provide a solid base for shaping marketing strategy.
Top Benefits
- The most extensive index of social engagement data
- Realtime updates
- Backlinks-related features
Pricing
- Free - $0
- Pro - $99/mo
- Plus - $179/mo
- Large - $299/mo
51. Keap
As a reliable growth hacking tool for inbound marketing, Keap provides automation of most internal processes of a small business, like capturing leads through landing pages, converting leads into active lists for email marketing, and more.
Top Benefits
- CRM management
- Follow-up automation
- Sales automation
Pricing
- Lite - - $79/mo
- Pro - $179/mo
- Max - $199/mo
Analytics
52. Google Analytics
Google Analytics is, so far, the most popular marketing analytics tool for large and small businesses. This robust analytics tool with multiple metrics provides free insights into behavior flow, conversion rates, website analytics, and more. The platform reveals detailed information about the user: mobile device usage, demographics, browser, etc.
Top Benefits
- Integration with other growth hacking tools
- eCommerce tracking
- Custom reports
53. Matomo
Matomo is valued for its secure system of saving user data on the servers and not sharing with third parties providing 100% data ownership. The software has conversion tracking to follow a business objective, run A/B tests, and get real-time updates of website visitors.
Top Benefits
- High-level privacy
- Site and page speed report
- Customizable dashboard
Pricing
- Hosted on user server - €0
- Hosted on Matomo server - €29/mo
54. Mixpanel
This powerful analytics tool provides marketers with multidimensional metrics to track workflow and align marketing strategy. The software helps build funnels, create cohorts and get regular reports.
Top Benefits
- Query Mixpanel data with SQL
- Integrations
- Customized dashboards
Pricing
- Free - $0
- Growth - $25/mo
- Enterprise - custom plan
55. Heap
Heap is used to build customer journeys and get digital insights into user interaction with the product. By collecting all the data and processing automatically, this growth hacking tool enables in-depth analysis of current strategy and valuable takeaways for future tactics.
Top Benefits
- Event visualizer
- Product-lead growth solutions
Content marketing
56. StoryChief
By targeting B2B marketing teams and their objectives, StoryChief helps centralize and deliver content that will work. The growth tool distributes content to all social media channels and creates newsletters and publications in one place and with just one click.
Top Benefits
- Integration with over 1000 apps
- SEO optimization
- Multi-channel content management
Pricing
- Team - $90/mo
- Team plus - $150/mo
- Agency - $300/mo
- Enterprise - custom plan