Growth hacking is one of the many marketing strategies. It's an umbrella term that is focused on the growth of the business. The main goal of growth tools and techniques is to gain more customers, optimize their experience with the product, and boost conversion. Growth hacking strategies address different aspects of marketing such as content marketing, advertising, product marketing, and so on. Moreover, each segment has its tactics and relevant growth tools. We have prepared the most comprehensive list of growth tools that will help you build a robust marketing campaign and promote sales.
Qwilr is a universal growth tool for creating marketing and sales documents in new, more attractive formats, like webpages instead of PDF files. Those web pages can be easily integrated with CRM, chatbots, and accounting tools. Integrated analytics helps to track conversions and customer reach out.
Softr is another popular customer acquisition tool for building no-codeweb apps in a short amount of time. The platform is also used to create multi-page marketing sites, attractive landing pages, and two-sided marketplaces to capture leads. Take a look at how LetterHunthas managed to build a responsive and beautiful web app that helped boost their customer engagement and conversions.
Building professional web app on Airtable without coding
This growth tool for free lead generation adds working CTAs at the top of the website to increase engagement. The tool along with its WordPress plugin is a simple yet effective way to grow a mailing list, get interactions, and track leads.
OptinMonster’s Exit-Intent is one of the best growth hacking tools for lead generation, allowing to create interactions with visitors when they are about to leave. Unlike traditional CTAs, OptinMonster’s Exit-Intent tool builds messages to show them when closing the tab.
HubSpot is one of the top growth tools tackling different business growth challenges (both internal and external) and applicable within diverse growth hacking techniques. In the context of conversion acquisition and inbound marketing, the tool helps build relationships with customers and develop marketing strategies.
Social media integration
Library of top-notch resources for inbound marketing
Moz Pro is an all-in-one growth hacking tool for digital marketers to investigate users, conduct competitor analysis, gather inbound link metrics, reveal productivity gaps, and develop new marketing strategies to tackle the bottlenecks.
Formerly Bounce Exchange, the Wunderkind growth tool with behavioral automation technology, promises to track and reduce bounce rate. The tool uses patented exit technology to track the users that leave the website and reveal the reasons.
This A/B testing tool enables marketers to run split tests and analyze which website version converts more leads. Optimizely offers project ideation, KPI improvement, and customer experience optimizations.
Smartlook is a popular tool for viewing and analyzing user behavior to build marketing strategies and address customer needs. The qualitative insights show the picture of the interaction, session duration and detect the reasons why users drop out of the funnel. With must-have functions of session recording, analytics, and reporting, it is possible to see the most crucial elements to focus on and improve.
Google products are described as highly effective free tools to assist marketing goals, build strategies, and generate leads. Google PageSpeed Insights is another free product that analyzes website content and displays suggestions to optimize images or leverage browser caching.
HumCommerce is a free WordPress plugin to record visitor interactions and filter those that require special attention. With this handy tool, it's possible to detect issues and fix them to deliver a better UX.
Toplyne is a tool that uses AI models to analyze product usage data and identify the highest intent users at product-led growth companies. On one hand, Toplyne plugs into product usage, billing, and third-party enrichment platforms, and on the other - into CRMs, customer engagement, and other go-to-market applications. Toplyne orchestrates the flow of product-qualified leads to sales teams that can drive conversions, expansions, upsells, and cross-sells.
Mouseflow is a user behavior growth hacking tool helping track visitor clicks, scrolling behavior, mouse movement, and overall experience on the website. MouseFlow offers effective user segmenting by their behavior, conducts A/B tests, and tracks conversion funnels to detect pain points.
Crazy Egg is another behavior tracking and analytics tool to get in-depth insights through the Heatmap feature. A simple and effective web app helps detect low-performance sections and addresses the issues with strategic solutions.
Scroll map feature to track how far down the visitors scroll on the page
Contentsquare is an effective tool for website optimization, conversion and performance analysis. The cloud-based custom experience analytics system visualizes the customer journey on the website and analyzes user behavior with heat maps and reports.
Helps reduce abandoned cart rates
Aggregate thousands of visitors and zoom in on each visitor
The remote user research platform is an end-to-end testing tool that helps growth hackers validate ideas before deployment. According to statistics, it takes only 8 seconds for visitors to decide whether they like the website or not. With the Five Second Test tool, Usability Hub enables marketers to optimize landing pages and make them exceptionally appealing to visitors.
VWO (Visual Website Optimizer) is a simple and productive A/B testing tool to compare different versions of design and landing pages. The growth hacking tool includes all essential features like heatmaps, behavioral targeting, usability testing without coding.
Hotjar is another heat mapping tool that gives an in-depth analysis of visitor behavior with recordings. All-in-one tool provides qualitative and quantitative insights into how the visitors interact with the website.
Clicky is a valuable growth hacking tool for event tracking that enables visitor monitoring and reporting on-site activities. The user-friendly interface and navigation can be handled even by beginners and non-technical marketers.
SessionCam helps uncover insights and user behavior to build a better user experience on the website. With a set of valuable features, this growth hacking tool helps analyze user behavior, understand the drop-offs and tackle the pain points with on-time strategies.
CTAs, productive strategies of increasing user engagement, are essential for conversion growth. In this light, Snip.ly can be a great tool to help users add CTAs to every link you share and drive higher traffic to the website.
Fomo is a technique vastly used by thousands of websites, including well-known Booking.com. You have probably seen notifications like “only 2 rooms left” or “10 others are looking at this hotel right now”. The “Fear Of Missing Out” or FOMO strategy has proven to be effective in driving sales. Fomo uses the same growth hacking strategy to show visitors the actual sales and increase revenue.
This customer success analytics platform helps track the drop downs and low performance on the website, filter potential customers from visitors and pass the leads to the sales team for further nurturing. This cloud-based software helps build simple infrastructure and analyze customer relationships through a simple interface.
This user feedback tool enables building short surveys and polls for visitors as an effective way to drive user engagement and gather data. Qualaroo is invaluable for gathering user insights and understanding user needs, what they are looking for, and what the website misses.
This marketing automation platform and survey builder aims to automate communication with the users and their support through the lifecycle stages. The cloud-based platform uses in-app messages, emails, text, and web messages to reach out.
This famous live chat builder increases sales by providing non-stop customer support, monitoring leads, and collecting data from customers. Olark offers detailed reports over collected data with actionable insights for decision making and targeting.
MixRank is an intelligent spy tool that helps companies find customers, analyze competitors, and detect traffic sources they are using. This growth hacking tool scans millions of websites, filters the valuable ones, and sends them to the sales team.
New traffic sources
Monitoring competitor split tests
Identification of advertisers advertising against you
Most customers forget about the website right after they leave it. To attract users’ attention and make your product truly memorable, AdRoll offers to reach your customers by connecting 56 touchpoints on a customer journey.
The productivity starts with a comprehensive analysis of all the marketing operations to reveal the strong and weak points, find slow processes, and focus on converting leads. The platform helps research several directions: content research, competitive website analysis, target audience analysis, SEO analysis, keyword research, and backlink tracking.
MonsterInsights WordPress analytics plugin promises to help you grow your business with confidence and arm you up with tools to track and manipulate performance. It is seamlessly integrated with other plugins and services, providing a good user experience.
Play with a Tweet is a great trick for raising brand awareness in the first stages of product launch. Using social currency, i.e., paying with a tweet, the users gain access to the lead content as soon as they tweet or post about it.
Invite visitors to pay with posts via other social channels
MailChimp is one of the top popular growth hacking tools to build and automate attractive email campaigns, postcards, press releases, and many more. The platform enables subscriber segmenting, analysis, and monitoring of reach out.
This event-action-driven email marketing tool allows users to send emails to customers based on their behavior on the website. For example, to reduce cart abandonment, the website may send an email after a few hours the visitor has abandoned the checkout cart.
This growth tool does exactly what the name implies. It builds mailing lists and captures visitors the moment they are about to leave the website. The drag-and-drop function helps easily customize features and design the campaigns matching business perspectives.
With a super-intuitive interface and functionality, Drip sends emails developed on user behavior on the website. This growth hacking tool helps create a comprehensive email marketing workflow with no effort by segmenting the contacts based on tags and events.
This growth solution grabs customers’ data and generates personalized emails based on their behavior. Klavio, the cloud-based email marketing tool, can be easily integrated with different platforms and used for audience segmentation and performance reporting.
This cloud-based email marketing platform is known as the most extensive Email Infrastructure as a Service provider, mostly popular among developers. Growth hackers use the software to send out newsletters, sign-up confirmations, shipping notifications, and more to make the most out of the software. As additional features, SendGrid tracks bounce rates, carries out A/B testing and analytics.
Automated, results-driven email campaigns created by AWeber have proven to be highly effective for small businesses. The growth hacking tool helps create automated emails, subscription forms and analyze reach out through charts.
AI-powered design assistant for creating email campaigns and landing pages
Customer.io is yet another email marketing and email automation tool for growth hackers. The platform enables customer segmentation and schedules personalized messages for running more effective and targeted campaigns.
Voila Norbert email verification tool ensures that the email campaign list includes legitimate emails, thus providing high deliverability rates. Email finder tool is another lifesaver that helps find anyone for marketing connections.
A highly personalized email marketing automation solution is worth giving a shot for its CRM, marketing automation, and segmentation features. Sendinblue provides a bunch of features to optimize landing pages, signup forms, social channel ads, and more.
GetResponse helps growth hackers and marketers build marketing automation workflows based on website visitors’ behavior. The tool has all the must-have features for conversion growth: email marketing, landing pages optimization, signup forms, etc.
This complete email marketing solution can become a lifesaver for growth hackers to organize marketing automation and run email campaigns. With a drag-and-drop feature and friendly UI/UX, the platform empowers customizations even for non-tech users.
Cold email campaigns may be productive if they convert leads and cold prospects into customers. Lemlist is one of the growth hacking tools to add a personal touch like images, videos, and tags to cold email campaigns.
Buffer connects all social media accounts in one place to manage and generate content, schedule, and post it automatically. The tool saves time by collecting all channels in a single platform and organizing social media management.
As one of the top popular inbound marketing and content management tools, Buzzsumo helps growth hackers search and find the most commented and shared content. The content insights and data provide a solid base for shaping marketing strategy.
The most extensive index of social engagement data
As a reliable growth hacking tool for inbound marketing, Keap provides automation of most internal processes of a small business, like capturing leads through landing pages, converting leads into active lists for email marketing, and more.
Google Analytics is, so far, the most popular marketing analytics tool for large and small businesses. This robust analytics tool with multiple metrics provides free insights into behavior flow, conversion rates, website analytics, and more. The platform reveals detailed information about the user: mobile device usage, demographics, browser, etc.
Matomo is valued for its secure system of saving user data on the servers and not sharing with third parties providing 100% data ownership. The software has conversion tracking to follow a business objective, run A/B tests, and get real-time updates of website visitors.
Heap is used to build customer journeys and get digital insights into user interaction with the product. By collecting all the data and processing automatically, this growth hacking tool enables in-depth analysis of current strategy and valuable takeaways for future tactics.
By targeting B2B marketing teams and their objectives, StoryChief helps centralize and deliver content that will work. The growth tool distributes content to all social media channels and creates newsletters and publications in one place and with just one click.
Apart from managing content on different marketing channels, ContentStudio helps search, analyze, and reach out to influencers on various platforms, detect trending content, and track the performance of your campaigns.
This growth solution carries out competitive research and analysis of influencers from relevant fields, focuses on all social media channels, and curates content delivery. Additionally, Social Animal tracks keywords’ performance and finds the top pages using the keywords.
One of the largest content discovery platforms promises to increase traffic to any online content with a PPC model. The growth hacking tool also carries out advanced testing and conversion tactics for content and user experience optimization.
The essential building blocks to run a digital media business
Afrefs is one of the leading SEO tools with all the must-have features to conduct off- and on-page SEO and competitor audits. This SEO tool is a content explorer, keyword research tool, backlink checker, and much more.
Being one of the top all-in-one SEO tools, SEMrush covers all the SEO tactics needed for providing a robust digital presence. It is used to check broken pages, find niche competitors, carry out content planning, analyze 100 keywords at a time, etc. In short, Semrush is an integral part of any SEO strategy development.
Screaming Frog supports the technical side of SEO, crawling the website and collecting data for backlinks. Basically, it's an SEO spider software that finds broken links, analyzes meta data and page titles, detects duplicate content, and generates XML sitemaps. The tool is used to cover the full technical SEO checklist.
Rank Math is focused on on-page SEO metrics and details responsible for the website’s performance. This SEO growth tool helps optimize content, spot and fix technical issues, find broken links, edit and add meta tags, and more.
Zapier is a must-have tool for growth hacking to connect over 1000 marketing solutions and run the automated workflow. Marketing automation is the most powerful strategy for gathering information from different sources and running a successful marketing campaign.
Paperform is a powerful SaaS platform that can be easily customised to manage any type of project. Intuitively create beautiful online quizzes, take payments or sell products, schedule appointments and automate workflows without any technical knowledge - it’s as simple as writing a document.
Not to mention, with over 3,000 integrations, Paperform can connect you to thousands of popular apps and services, bringing all your work under one roof. Sync data to Google Sheets. Share responses to Notion databases. Add Asana tasks. It’s as quick and easy as a message between friends.
Built-in Analytics dashboard and integrations with Facebook Pixel, Google Analytics and more to view insights and reveal hidden trends
Advanced customization and theming
3,000 integrations including Shopify, Monday and Google Sheets
Calculation capabilities allows for smart, intuitive forms
Here is another growth hacking tool that needs to be included in the arsenal of marketers. The platform is used to build and automate online surveys with free API integration. User-friendly UI with drag-and-drop feature helps users customize surveys and drive high user interaction.
Analytics tool to view insights and reveal hidden trends