Features and functionality

Customizable form

A flexible form with a variety of field types that can be adjusted to your needs.

Multi-step forms

Break down the briefing process into manageable steps.

Step and section logic

Show or hide steps and sections based on question responses for a tailored experience.

Campaign objectives

Clearly defined goals for tracking success

Target audience definition

Describe ideal customers for focused messaging

Budget allocation

Break down expenses by channel and resource

Build your Marketing Campaign Brief today

Proceed with the template and have your form ready in minutes.


A Marketing Campaign Brief form is a document used by marketing teams to outline the objectives, strategies, and key details of a marketing campaign. It typically includes sections for background information, target audience, messaging, channels to be used, budget, timeline, and metrics for measuring success. The purpose of the brief is to ensure that everyone involved in the campaign, from creative teams to executives, understands the goals and parameters, enabling effective planning and execution.

As soon as you click the Use the template button, you'll be immediately taken to Softr studio and can start working on the template. If you don't have a Softr account, you'll be prompted to register first (a Free account will work just fine).

All the Softr templates are completely free of charge and can be used with any of the Softr subscription plans. However, Free and Basic plans have a limitation on the number of application users, so you might need to consider a higher subscription plan if you need to have full access.

Our awesome features

Untapped Capital VC firm keeps its LPs informed with investor portal built with Softr

I had already tried other tools, so when I started using Softr, it was clear immediately that the capabilities were beyond what I found elsewhere.

Yohei Nakajima General Partner, Untapped Capital


Client Portal | Internal Tools | Web App Builder | Free Website Builder Made with Softr