Marketing Campaign Brief Template

Overview

This free Marketing Campaign Brief template helps marketing teams, agencies, and freelancers align on key campaign details — from objectives and audience to messaging and budget.

Use it to gather input from stakeholders, define success metrics, and map out campaigns with clarity. All responses are stored in a connected database, so you can track, organize, and act on inputs in real time.

Why use this marketing campaign brief template

• Standardize campaign planning: Use a repeatable format to collect campaign objectives, messaging, targeting, and timelines — all in one place.
• Guide collaborators through the process: Multi-step forms and conditional logic help simplify complex inputs and adapt based on team responses.
• Stay aligned from kickoff to launch: Ensure all stakeholders understand the goals, audience, and strategy — reducing miscommunication and rework later.
• Capture and organize inputs in real time: Link the form to Airtable or Google Sheets to centralize responses and keep planning on track.
• Customize the look and logic: Tailor fields, steps, branding, and even follow-up messaging to match your process and team style.

Who is this marketing campaign brief template for?

This template is ideal for marketing teams, consultants, and agencies who want to streamline campaign planning and stay aligned from day one.

• In-house marketing teams: Collect objectives, audience segments, content needs, and timelines from cross-functional teams before campaign kickoff.
• Marketing agencies: Align with clients on brand messaging, budget allocation, and key deliverables to ensure smooth execution.
• Freelancers & consultants: Gather upfront context and strategic inputs so you can deliver focused, high-value work—without chasing down details.
• Startups & small teams: Replace scattered docs and long email threads with one clear, collaborative form to plan every campaign.