Product KPIs Dashboard Template

This free template from Softr helps you build a custom Product KPIs Dashboard, fast, no coding required.

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Overview

This free template helps you build a Product KPIs Dashboard to track Acquisition, Activation, and Retention metrics by product, so your team can monitor performance and make better decisions.

It includes a sample database to show how to structure products, KPIs, and KPI values over time. You can also connect to any Softr-supported source like Airtable, Google Sheets, Notion, monday.com, HubSpot, and more.

Why use this Product KPIs Dashboard template

Track product performance in one place: Bring key Acquisition, Activation, and Retention metrics into a single dashboard your team can access anytime.

Spot KPI trends over time: View how KPI values change across reporting periods, helping product teams identify growth patterns and areas for improvement.

Control access for different users: Admins can manage products and KPIs, while employees can view dashboards and tables in read-only mode.

Template features:

Product KPI dashboards
View key Acquisition, Activation, and Retention metrics in a dashboard designed for product performance tracking.
Product filters
Filter KPI views by product so teams can focus on the metrics that matter for each product line.
Trend tracking
Track KPI values over time to identify growth patterns, performance changes, and areas that need attention.
KPI tables
Review detailed KPI records in structured tables for deeper analysis and reporting.
Admin KPI management
Admins can add, edit, and maintain KPIs and their values across different reporting periods.
Product management
Admins can manage products and keep KPI data organized by product.
Read-only employee access
Employees can securely view dashboards and KPI tables without editing underlying data.
Role-based access
Separate admin and employee permissions to keep KPI management secure while maintaining visibility across the team.

Who is this Product KPIs Dashboard template for?

This template is built for teams that need a simple, centralized way to track product performance and align around measurable outcomes. It's a great fit for:

Product teams: Monitor Acquisition, Activation, and Retention KPIs by product to understand what is improving and what needs attention.

Growth teams: Track funnel performance over time and use KPI trends to prioritize experiments and growth initiatives.

Startup founders: Keep a clear view of core product metrics without relying on scattered spreadsheets or manual reporting.

Operations teams: Give employees read-only access to trusted KPI dashboards while keeping data management restricted to admins.

“What we love most about Softr is the instantaneous, customizable power a no-code platform allows.”

David Malbin

Founder, Integral Ed

How to set up your product kpis dashboard template

1
Click Use template: Sign up or log in to your Softr account (it’s free, no credit card required!)
2
Bring in your data: Your template comes with a Softr Database already connected and loaded with sample data. From there, replace it with your own data or connect to 17+ external sources (like Airtable, Google Sheets, HubSpot, Notion, and more) in just a few clicks.
3
Customize logic and branding: Describe changes using the AI Co-Builder, or adjust layouts with drag-and-drop blocks. Review user groups and permissions to control access, then style everything to match your brand.
4
Go live in minutes: Your product kpis dashboard is ready! Authentication, permissions, and hosting are already built in. Publish and share the URL with your teammates or clients to start collaborating.

Frequently asked questions

What is a Product KPIs Dashboard?
A Product KPIs Dashboard is a centralized tool for tracking key product performance metrics, such as Acquisition, Activation, and Retention. It helps teams monitor progress, compare products, and make data-driven decisions without relying on scattered spreadsheets.
What KPIs can I track with this dashboard?
This template is designed to track Acquisition, Activation, and Retention KPIs by product, with values stored over time for trend analysis. You can customize the KPI names, categories, and reporting periods to match your product analytics workflow.
Who can access and manage KPI data in this template?
Admins have full access to add and edit products, KPIs, and KPI values, while employees have read-only access to dashboards and tables. Softr supports granular roles and permissions, so you can control visibility at the page, block, or button level.
How do I edit or customize this template?
Softr offers a Hybrid Advantage for building. You can use the AI Co-Builder to make changes simply by describing what you want, or you can use the visual drag-and-drop editor for precise manual control.
What data sources does this Product KPIs Dashboard integrate with?
Softr includes a native, built-in Database and connects to 17+ external data sources including Airtable, Google Sheets, Notion, HubSpot, monday.com, SQL databases, Supabase, ClickUp, and more. You can also automate reporting logic with native Softr Workflows or third-party tools like Zapier and Make.
Why build a Product KPIs Dashboard with Softr?
Softr is the first AI-native platform for building custom, secure operational apps without code. It is used by 1 million+ builders and trusted by 7,000+ organizations, including Google, Netflix, and Stripe, with enterprise-grade security, SOC 2 Type II compliance, SSO, European data hosting, and instant Progressive Web Apps for mobile access.