The term “growth hacking” has been popping up everywhere in the business world, and it's easy to see why. It has helped many businesses find creative ways to market their products or services without having to spend a lot of money on advertising. In search of a trustworthy source for growth hacking strategies, we have put together top Growth Hacking books, both new publications, and classics on the subject written by industry experts.
The book exposes the technological solutions that are already changing the future of digital marketing and growth hacking. AI, machine learning, Big Data, Voice Search, chatbots, and many more solutions will soon take on the market and affect customer decision-making. Start learning how to take advantage of customer fears, the first and last impressions, network, obedience, and priming.
2. The 8-Minute Writing Habit
Author: Monica Leonelle
As a vital part of a digital marketing campaign, content marketing should target users, be engaging and up-to-date. Quickly mastering writing habits is possible, especially with growth hacking books like the 8-minute Writing Habit by Monica Leonelle.
Composed of valuable tips, the book will boost your writing skills with all must-know tricks to write engaging content without spending hours on a task and never experiencing a creativity crisis.
The writing process can be time-consuming and daunting, but what if we tell you that you can write much faster than you did before. Monica Leonelle, the author of “Write Better, Faster,” has experimented and used her tricks to speed up her writing skills to 3500+ words per hour.
The tremendous success proves the efficiency of the author hacks: from one book a year, Monica managed to write 8 books in a single year.
4. Spikes
Author: Jason Schenker
Leadership skills can and should be trained consistently. This growth hacking leadership guide by Jason Schenker, one of the 100 CEOs on the Texas Business Leadership Council, is created to help you gain skills and accelerate the path to leadership.
Keep this book for the future, or go for it now to find out what spikes are, how to find yours, and utilize them.
5. Entrepreneur Voices on Growth Hacking
Authors: The Staff of Entrepreneur Media, Inc.
Even though there are dozens of books and guides for growth hacking, there is no universal trick that will be productive for everyone. Moreover, the most successful examples of growth hacking strategies, developed by global companies, may not be practical for others.
The book is a collection and inspiration for those who are starting campaigns. The success stories and failures show the accurate picture of growth hacking, examples of how to achieve rapid business growth, streamline business processes, and more.
The author of the “Master Growth Hacking” book, Apurva Chamaria, shares his expertise and experience on creating an effective growth hacking funnel and implementing it in practice. To show the results, the author presents case studies for each tactic that makes you quickly get involved in the topic.
The book is a new and must-have collection of growth hacking techniques to build a business and run successful campaigns.
Already motivating with the title, this book may become your “Bible” for hyper-growth. Tripling revenue in three years is absolutely real and proved by hypergrowth stories of large companies like Salesforce.com, Hubspot, and EchoSign.
Growing revenue is not about luck or magic but a sustainable implementation of strategies with a scalable sales team. This book covers all the aspects of hypergrowth with examples.
Need a growth hacking formula? The book is based on the Five P’s of Business Growth: Precision, Performance, Process, Profit, and People; each component explains how to implement tactics in your business.
9. Don’t make me think
Author: Steve Krug
Digital marketing is a complicated, multi-level "organism" with elements that can work when connected. One of such crucial elements is the design of your product, be it a website, mobile app, or anything else. The book “Don’t make me think” by Steve Krug teaches how to build UI design intuitively and increase retention.
10. Food for Growth
Author: Geckoboard & Mention
You may ask what this book is doing in this list. It is not a cooking book but a popular growth hacking guide with 159 "recipes" of marketing tactics from growth marketers. Creating your own strategy with this book can be fun.
The book is not yet published, but it has already made so much noise and fuss around itself. The authors have spent a lot of time on the research and development of perfect formulas for growth and tested them on real-life cases. It promises to save your time searching tools and strategies elsewhere, giving you all the answers in one place.
Competition is a powerful trigger and motivation to make you strive for development and improvement, but sometimes, even with hard work, some companies go viral, and others don’t. The book “Viral Loop” by Adam Penenberg gives you strategies to improve referral marketing knowledge. Additionally, the author provides the readers with a formula for the ‘Viral Coefficient’ formula, a technique for calculating virality.
13. Zero to One
Authors: Peter Thiel & Blake Master
Just like Sarah Conor sang about a hero from zero, this book shows you how to create a new market from zero instead of improving the existing market. The growth hacking book by Peter Thiel and Blake Masters is a collection of valuable notes for startups called the “Bible for Startups.”
If you want to know the history of growth hacking before it became a “thing,” this book and the author Sean Ellis will tell you everything about growth hacking and how to use your marketing budget beneficially. As a fundamental knowledge resource, Lean Startup Marketing explains the tactics for starting a marketing campaign and the dangers you may face as a startup.
15. Scaling Up
Author: Verne Harnish
“Scaling up” is a revision of “Mastering the Rockefeller Habits,” an award-winning book by a bestselling author that has inspired entrepreneurs around the globe already for a decade. In the new book, Harnish shares practical knowledge and tools for building an industry-dominating business. Thousands of CEOs have used the techniques described for scaling up a venture. The book will teach you how to create value and enjoy the ride turning the anchor hindering progress into an impulsive wind.
The book’s title speaks for itself; it is an ultimate guide with tools and techniques to grow a business. Quintin Ford, the author of “The Ultimate Growth Hacking Toolkit for Entrepreneurs,” is a successful growth hacker who regularly holds sessions and discussions over the latest news.
Growth hacking is about marketing strategies and tools and the mindset of a leader and a winner who has a clear vision of success. “The Winning Mindset that you need for Success – Growth Hacking” by Anna Harvey will help you develop the mindset of a winner and break the borders keeping you back from progress.
If you are just starting with growth hacking, the “Introduction to Growth Hacking” book will tell you the history of growth hacking development from the very beginning, when it was still offline. The book shows the ways startups may increase presence with a limited budget by applying efficient growth hacking techniques.
The step-by-step guide for business growth described in the “Summary and Analysis of Hacking Growth” will help entrepreneurs and executives transform sluggish businesses into thriving and vibrant enterprises generating high revenue.
Two industry pioneers, Sean Ellis and Morgan Brown have shared their experience and invaluable skills in growth hacking on how to run growth teams, test growth levers, and evaluate results. Start exploring the world of growth hacking with the previous summary book and get deeper into the strategies and methods of growth hacking described in 4 stages: Acquisition, Activation, Retention, and Monetization.
21. Explosive Growth
Author: Cliff Lerner
It is a motivational and compelling record that gives executives a behind-the-scenes look inside a dating app startup that grew 100 million users. The collection of exciting stories is still a valuable guide with genius growth hacking techniques presented with case studies.
“Explosive Growth” will be an interesting read for business owners, marketing specialists, and students looking for startup life insights.
22. Traction
Author: Gabriel Weinberg and Justin Mares
Written by two successful entrepreneurs, Justin Mares, and Gabriel Weinberg, the “Traction” growth hacking book tells about the rapid customer growth for startups. Revealing all the 19 acquisition channels, the authors give clear instructions on choosing one for your business.
Read the book, and you will find out what Bullseye is, the growth hacking cycle with four steps: ideation, prioritization, execution, and analysis.
The success of any product and service depends exceptionally on customer satisfaction. This growth hacking book shows you how to discover your bottlenecks, tackle with actionable tactics and measure the impact of growth hacking.
24. The Paper Plane Plan
Author: Ross Davies
The book is categorized as one of the most comprehensive growth hacking guides for B2B companies with techniques for accelerative service providers. Sharing personal experience, success stories, and failures, the author presents an already tested step-by-step guide on growing your business, choosing a marketing plan, and scaling marketing.
How do you like the idea of growing your startup without a zero marketing budget? Sounds fantastic, right? “Growth Hacker Marketing” by Ryan Holiday will show you essential tactics for a revolutionary new approach to growth hacking. The latest book of the best-selling author has already become the top marketing guide in Silicon Valley, and it deserves to be on the shelves of marketers and entrepreneurs.
Mastering the art of hooking customers with different triggers and rewards may become the most powerful growth hacking technique for business. By implementing hook cycle, a four-process hacking strategy, the author describes how it is possible to reach your goal and bring users back without spending on ads and aggressive messaging.
Expert in behavioral engineering, a professor, investor, and a tech startup founder Nir Eyal explains the Hooked model in 4 phases: Trigger, Action, Reward, and Investment. The book is a must-read for marketers, product managers, and startup founders to master customer retention strategies.
The book will show you the role of word-of-mouth advertising and the reasons why it has proven 10x efficiency over traditional marketing. Delving into human psychology, the author shows the ways that make your idea catchy. “Contagious” is divided into 6 chapters, and each one explains one phenomenon and answers a question.
Raymond Fong and Chad Riddersen have revealed Silicon Valley’s best-kept secret, the Automated Sales Process (ASP) framework that is more than just a growth funnel. Showing the growth hacking on real-life examples, the authors help to apply already working models into your strategy.
“The Growth Handbook” is a collection of exciting and valuable stories from growth marketing experts who have created successful businesses with billions of dollars in revenue from scratch. General partner of a venture capital firm in Silicon Valley, Andrew Chen, now shares tested strategies, valuable frameworks, and observations on evaluating retention and then thinking of acquisition.
30. Product-Led Growth
Author: Wes Bush
“The Growth Handbook” is a collection of exciting and valuable stories from growth marketing experts who have created successful businesses with billions of dollars in revenue from scratch. General partner of a venture capital firm in Silicon Valley, Andrew Chen, now shares tested strategies, valuable frameworks, and observations on evaluating retention and then thinking of acquisition.
31. Startup Evolution Curve From Idea to Profitable and Scalable Business
Author: Donatas Jonikas
Based on the research of over 1,447 startups, the book promises to become your marketing manual with a step-by-step methodology for startup founders. It is a great chance to enlarge the vision in growth hacking with a practical synthesis of old and new marketing practices.
Before writing the book, Aladdin Happy collected growth hacking tactics and put them into action for a personal startup. Finally, the author filtered top working strategies and included them in a book to inspire business owners and help develop out-of-the-box thinking.
33. The Growth Hacking Book
Authors: Parul Agrawal, Rohan Chaubey
Here is another good source of growth hacking strategies for anyone starting with growth marketing and looking for expert advice. It is the sum of stories of over 30 experts and contributors who share their expertise and talk about their experiences. The authors explain the concept of growth hacking, the skillset, and the toolset any successful growth hacker should have.
Every startup has the potential to become the next Facebook or Amazon, but some will disappear on the very first steps, and the rest become global giants. The secret of success is blitzscaling, the technique or set of techniques that will give your business solid ground and competitive advantage to grow.
35. Growth Hacking Fundamentals
Author: Mark Nelson
The book is based on real-world examples and results of growth hacking. Mark Nelson, the author of “Growth Hacking Fundamentals,” presents the concept and methods of growth marketing, explains strategies for customer engagement and retention via SEO, advertising, and content marketing.
36. Growth Hacking Your First Startup
Author: Deepak Sharma
Deepak Sharma, the author of “Growth Hacking Your First Startup,” promises to help you launch your first startup and overcome the challenges already armed with powerful growth hacking tools like gamification and viral content. Keep this book close at hand to learn how to find, retain and expand customers.
Roberto Liccardo, the author of “Marketing Growth Secret,” reveals the tactics of growth hacking, PR, and brand strategies that can be implemented for startups and already launched businesses. Presented with case studies, these actionable guides will help entrepreneurs bring potential customers to the brand.
38. Growth Hacking for Beginners
Author: Linda L Chappo
With 250 tried and tested growth hacking tactics, “Growth Hacking for Beginners” startup founders will obtain social media and lean marketing skills to create a buzz around the brand. The reference book with marketing ideas and strategies is designed to solve the everyday challenges of beginner marketers.
The powerful practical guide by Nader Sabry has already helped startup owners and entrepreneurs grow businesses and even become one of the Fortune 500s. It is a step-by-step guide of vital growth hacking methods with tools and examples to master growth marketing.
40. Growth Hacking For Dummies
Author: Anuj Adhiya
Anuj Adhiya promises to turn you into a digital shark and swim in a tank with big fishes armed with growth hacking tactics that beginners can implement. “Growth Hacking for Dummies” is a valuable resource for marketers, product managers, and data analysts to deliver sustainable growth for organizations.
What would you do if you were offered a chance to gain success without the trial and error steps? Anyone would like to save time and effort and get a reliable solution right away. “Growth Hacking for Inventors” by Vladimir Petrov is the guide to provide you with fast growth.
42. Lean Analytics
Authors: Alistair Croll, Benjamin Yoskovitz
The Lean Startup movement started a new culture in the startup world, while Lean Analytics helped evaluate and understand the data essential for Lean Startup. The book will teach you the ways to use the data obtained through Lean Analytics.
43. Growth Engines
Authors: Sean Ellis & Morgan Brown
The success of each growth hacking strategy has been tested on numerous real-world cases and polished to perfection. This book is a collection of growth hacking cases to show the readers how a strategic approach may change everything.
44. The Secret Sauce
Authors: Vin Clancy & Austen Allred
Sometimes all you are missing to have a successful startup is a “Secret Sauce,” the growth hacking book that raised over €100,000 in pre-sales. The authors have shared step-by-step growth hacking methods for marketing channels. Choose this book as a valuable source and make sure to take notes.
45. BAMF Bible
Author: Josh Fechter
If you think ‘bible’ sounds too much, then you should read this book. “Bamf Bible” by Josh Fechter is a guideline, with actual marketing automation tactics described within 30 growth marketing cases.
46. 100 Days of Growth
Author: Sujan Patel
What about having only 100 days to build a successful business and gain customers without spending resources? Sujan Patel is sure there are ways to increase scalability with proper growth hacking methods.
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