Track leads, manage listings, and view sales performance in an AI-powered real estate agency CRM built with AI to fit your workflow.




Customize a real estate agency CRM that looks sleek out of the box. Add only the features you need, and iterate as your team workflows evolve.





Connect property listings, buyer leads, and transaction records with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each agent and manager the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different agents and brokers tailored access and dashboards, so each role sees just the properties and leads they need.
Give different agents and brokers tailored access and dashboards, so each role sees just the properties and leads they need.
Streamline your agency processes with Softr Workflows. Trigger native automations for viewing reminders or status changes to keep your sales pipeline moving.
Access and update your real estate agency CRM on the go during property showings. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your agents fast, secure access to the property database—no IT tickets needed.
Keep sensitive buyer and transaction data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your real estate agency CRM in minutes with AI—no manual configuration or complex setup needed.

Add features like automated viewing schedules or document storage as your needs grow—without starting from scratch.

Start with a CRM, then add client portals or sales dashboards—all in one place, with no extra tools to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A real estate agency CRM is a secure space where your agents or team members can log in to access information, like property listings, lead details, showing schedules, and transaction timelines. It keeps all buyer and seller communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your clients and agents.
Softr is the first AI-native platform for building business software. It makes it easy to build a real estate agency CRM that fits the way your brokerage works. You can describe your needs to the AI Co-Builder to instantly generate your database, property pages, and lead tracking logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which agents see specific leads, and brand it to match your agency. It's quick to get up and running, simple to update, and flexible enough to grow with your portfolio.
You can include a wide range of features in your real estate agency CRM, depending on what your workflow looks like. A great real estate agency CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their listing data conversationally, or set up Database AI Agents to generate property descriptions based on listing photos and data points.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic mortgage calculator or interactive area map—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email alert for new listings) that trigger notifications or sync data whenever a property status is updated to "Sold."
- User Portals & Logins – Securely manage access so each agent only sees their own assigned leads or specific listing views.
- Forms & Data Collection – Capture information with buyer intake forms, showing feedback surveys, and file uploads for contracts.
- Dashboards & Charts – Visualize your real estate agency CRM performance and sales volume with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your inventory with searchable tables, kanban boards for the sales pipeline, and detailed property record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your needs change, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a real estate agency CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication for agents, database logic for listings, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple agent teams or client groups in a single CRM. Each user only sees the properties, leads, and transaction data assigned to them, based on their login and role. This is useful for large brokerages, multi-state agencies, or any business working with multiple franchise locations.
Yes, you can. You don't need to bring your property data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build.
But if you already have listing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in property data from localized MLS sources. Either way, you have full control over how your data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for real estate agency CRM users, instant automation triggers for lead alerts, and a lightning-fast experience because the data is native to the platform.
If you already have your lead data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in listings from Softr Databases and lead activity from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how agents and admins experience your real estate agency CRM. You can customize the layout, navigation, and content to match your brand and sales workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the listings relevant to their territory.
You can also set up different user roles, such as junior agent, broker, or administrative assistant—and define exactly what each role can view or edit. For example, junior agents can see only their assigned buyers, while brokers can manage all agency records. You can also create personalized views by filtering listing data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, regions, or high-value projects in the same app. It helps keep the experience clean, secure, and tailored to each user's specific goals.
Yes, you can fully white-label your real estate agency CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your brokerage. You can also remove all Softr branding, so your agents and clients only see your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your real estate agency CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your listings and leads, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like transaction histories, agent commissions, or task lists
- List or Card blocks – to highlight things like active property listings, neighborhood guides, or lead profiles
- Detail View – to show one record at a time, like a full property detail page or lead dossier
- Forms – for open-house interest tracking and buyer intake
- Charts – to show sales performance and market trends
- Calendar blocks – to display showing schedules or closing deadlines
If your agency's branding or workflow needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sensitive real estate data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see listing prices or client contact details in your app. You can set up role-based permissions, manage agents directly within your data source, set visibility rules, and apply global restrictions to protect sensitive financial data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your client records and who can view or edit them.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your real estate agency CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like agent authentication, secure listing hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your team or brokerage to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of every CRM field, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your listing database, agent portal, and logic in minutes, then use visual controls for precise editing of your property displays. You get the speed of AI with the reliability of business-grade infrastructure (auth, agent roles, permissions, and hosting) already built-in. It's designed for real estate teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your real estate agency CRM to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for earnest money deposits or Intercom for client support. Softr also supports REST API and webhooks for more advanced workflows like syncing with external MLS providers.
Whether you need to send lease data to another system, trigger email automations based on offer status changes, or display financial information from other tools, you can build it into your CRM without writing code.
Describe what you need. Softr's AI builds your real estate agency CRM in minutes. Get started free.