Manage article pitches and content tracking in an AI-powered system built with AI you customize to fit your media team's workflow.




Customize an editorial workflow software that looks sleek out of the box. Add only the features you need, and iterate as your team's processes evolve.






Connect article drafts, production calendars, and asset trackers with real-time sync—or manage everything in Softr Databases. Create one source of truth for your newsroom.
Give each editor and writer the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give writers, editors, and managers tailored access and dashboards, so each role sees just the pitches and calendars they need.
Give writers, editors, and managers tailored access and dashboards, so each role sees just the pitches and calendars they need.
Streamline your publishing process with Softr Workflows. Trigger native notifications for new pitches or status changes to keep content production running smoothly.
Access and update your editorial calendar on the go. All production tracking tools are mobile-ready out of the box for field reporting.
Use Google, email, or SSO logins to give your creative team fast, secure access to the production portal—no IT tickets needed.
Keep sensitive drafts and media assets safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of the workflow.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your editorial software in minutes with AI—no manual setup or complex configurations needed.

Add features like review cycles or approval stages as your production needs evolve—no rebuild required.

Start with a content tracker, then add calendars and asset tools—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Editorial workflow software is a secure, collaborative space where content teams, editors, and writers can manage the entire lifecycle of a piece of content—from initial pitch to final publication. It centralizes article drafts, assignment briefs, feedback loops, and publishing deadlines in one place. By moving away from messy email chains and fragmented spreadsheets, your team can maintain a consistent publishing cadence and ensure every asset meets your brand's quality standards.
Softr is the first AI-native platform for building business software, making it uniquely suited to create editorial workflow software that matches your specific publishing process. You can describe your content hierarchy—like series, authors, and distribution channels—to the AI Co-Builder to instantly generate your editorial database, kanban boards, and approval logic, all fully connected and secure.
You don't need to code to customize it. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, or you can link your existing content libraries from Airtable, Google Sheets, or HubSpot. You have full control to visually adjust your content calendar, decide which freelancers see which assignments, and brand the portal to match your publication’s aesthetic. It's fast to launch, easy to tweak as your team grows, and flexible enough to handle multi-channel distribution.
You can include a wide range of features in your editorial workflow software to streamline production. A great editorial app usually mixes classic project management blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let editors query their content archives conversationally, or set up Database AI Agents to automatically generate SEO meta-descriptions or summarize long-form drafts.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom rich-text previewer or a character count tracker—using the AI Code block to "vibe code" exactly what your writers need.
- Softr Workflows – Build native automations (like an automatic Slack notification when a draft is marked 'Ready for Edit') that trigger alerts or sync statuses whenever a record is updated.
- User Portals & Logins – Securely manage access so freelance writers only see their assigned stories, while senior editors maintain a bird's-eye view of the entire content schedule.
- Forms & Data Collection – Capture article pitches and creative briefs with custom forms, image uploads, and conditional logic.
- Dashboards & Charts – Visualize your publication's output and contributor performance with real-time charts showing content volume by category.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable editorial calendars, kanban boards for status tracking, and detailed asset views.
Everything is built using Softr's drag-and-drop blocks, so you can refine your publishing pipeline without writing code.
Vibe coding is about moving fast and using AI to build the exact editorial tools you need. You can "vibe code" editorial workflow software in Softr by describing your requirements—like 'a content portal where writers submit drafts and editors approve them'—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that generate raw, fragile code, Softr handles the "boring 80%"—like writer authentication, database relations between authors and articles, and security—natively. This means you get the speed of AI generation without the technical debt of managing raw code. You describe your publishing process, Softr builds it, and it’s ready for your newsroom or marketing team instantly.
Yes. You can manage multiple freelance cohorts, creative agencies, or internal departments in a single editorial portal. Each user only sees the assignments and style guides assigned to them based on their login and role. This is ideal for large-scale media companies or agencies working with various contributors who should not see each other's drafts or pay rates.
Yes, you can. You don't need to have an existing database of articles or contributors to start building with Softr. If you're starting fresh, you can use Softr Databases, which is built into the platform and handles relational data like linking 'Article Categories' to 'Specific Drafts' perfectly.
However, if you already have a content backlog in tools like Airtable, Google Sheets, or Notion, you can connect those too. You can even use the REST API to pull in live data from your CMS. Regardless of where the data lives, you have total control over how your editorial steps are structured and displayed.
Softr Databases is the recommended native, relational data source for your editorial workflow software. It is built for business apps, offering high performance and instant automation triggers (like moving a draft from 'Editing' to 'Review' instantly) because the data is native to the platform.
If your content is already stored elsewhere, Softr connects to 17+ external sources including Airtable, Google Sheets, HubSpot, and SQL. You can even combine sources—for example, pulling freelancer contact info from HubSpot while managing active article drafts in Softr Databases. Most sources support real-time sync, ensuring your editorial calendar is always up to date.
Yes, Softr gives you full control over how your editorial team interacts with the software. You can customize the dashboard layout, navigation, and sidebar to match your team's specific content lifecycle. Each page or block can be restricted based on user role, so a copywriter only sees the 'Submit' button, while a Managing Editor sees the 'Publish' button.
You can set up distinct roles—such as Writer, Editor, SEO Specialist, and Admin—and define exactly what data they can modify. For instance, you can allow SEO specialists to edit meta-tags while preventing them from changing the body text of an article. This granular control is essential for managing complex publishing teams and keeping your production pipeline secure.
Yes, you can fully white-label your editorial workflow software in Softr. You can apply your publication's logo, brand colors, custom typography, and a custom domain (e.g., editorial.yourcompany.com) to make the tool feel like a professional, proprietary piece of kit. You can remove all Softr branding, ensuring your contributors and staff have a consistent brand experience every time they log in.
Yes, you can. Softr provides high flexibility to control the design of your content management environment. You can adjust the visual spacing, font hierarchy, and page structure to suit your editors. You can choose how assignments are visualized and set customized views for different steps of the editorial process.
To display your editorial data, you can use various blocks:
- Table blocks – for high-density views of article backlogs and word counts.
- List or Card blocks – to showcase visual content like social media assets or featured images.
- Detail View – to provide a focused space for reading a single draft and its associated notes.
- Forms – for submitting story pitches or guest post applications.
- Charts – to track editorial output and monthly publication goals.
- Calendar blocks – to visualize your upcoming publishing schedule and social media drops.
As your editorial strategy evolves, you can easily tweak these layouts in the visual builder without needing a developer.
Softr is built with enterprise-grade security. All article drafts and contributor data are encrypted in transit (TLS) and at rest, and your editorial software is hosted on secure infrastructure. Softr gives you total authority over content visibility; you can set role-based permissions so that sensitive information, like contributor contracts or embargoed stories, stays hidden from unauthorized users.
For apps using Softr Databases, your data is hosted in Europe with SOC 2 Type II compliance. For apps connected to external sources like Airtable or SQL, Softr serves as a secure interface that displays data in real time based on your settings, meaning the content remains in your original source. We follow the best industry practices for authentication to keep your intellectual property safe.
It is fully production-ready. While many AI 'vibe coding' tools generate raw code that is difficult to maintain or secure for a professional newsroom, Softr builds your editorial workflow software on a stable, business-grade architecture.
We manage the infrastructure—like secure login systems, database relationships, and granular permissions—natively. This eliminates the 'Day Two' problem of AI: you get the speed of an instantly generated content portal without the risk of managing buggy, unreliable scripts. Your software is scalable and ready for high-volume content production from day one.
Softr is the first AI-native platform specifically for building business software. Unlike 'off-the-shelf' editorial tools that force you into their predefined workflow, or traditional no-code platforms that require weeks of setup, Softr's AI Co-Builder creates a custom app tailored to your specific publication needs in minutes.
What sets it apart is the hybrid advantage: you can use AI to generate your content database and approval logic instantly, then use the visual editor for pixel-perfect adjustments. You get the speed of AI with the reliability of built-in business features like secure contributor portals and role-based access. It’s designed for editorial teams who need a custom tool but don't want to wait for IT development.
Yes. Softr supports powerful native workflows and integrations to connect your editorial process to the rest of your tech stack. You can automate tasks like triggering an email to an author when their draft is approved, or sync published articles directly to HubSpot or Social Media managers. Softr also supports the REST API and webhooks for more complex automation.
Whether you need to push content to a WordPress site, trigger a payment through Stripe, or alert a team on Slack, you can build these automated steps directly into your editorial workflow software without writing a single line of code.
Describe your content process and Softr's AI builds it in minutes. Get started today with no setup time.