Track leads, score deals, and trigger task follow-ups in an AI-powered CRM built with AI you customize to fit your sales workflow.


Customize your CRM with workflow automation setup with the exact stages and views your team needs. Add features as sales processes evolve.






Connect spreadsheets, existing CRMs, and lead databases with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right sales tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps tailored access and performance dashboards, so each role sees just the leads and tasks that matter to them.
Give different sales reps tailored access and performance dashboards, so each role sees just the leads and tasks that matter to them.
Streamline your sales processes with Softr Workflows. Trigger native notifications based on lead status changes or lead scoring updates.
Access and update your sales pipeline on the go. Update lead details or log calls from the field because all apps are mobile-ready.
Use Google, email, or SSO logins to give your sales team fast, secure access to the CRM—no IT support tickets needed.
Keep sensitive customer data and sales figures safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM with workflow automation in minutes with AI—no dev time or complex configuration needed.

Add features like lead enrichment, score tracking, or follow-up automations as your needs evolve.

Start with a CRM, then add sales dashboards, pipelines, or lead forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM with workflow automation is a secure digital environment where your sales team and stakeholders can log in to manage deals, tasks, and customer communications automatically. It eliminates manual data entry by triggering actions like follow-up emails, status updates, and task assignments based on your specific sales process. This ensures your pipeline stays moving and your team focuses on closing deals rather than admin work.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM with workflow automation that fits the way your business works. You can describe your sales cycle to the AI Co-Builder to instantly generate your database, pipeline stages, and lead-tracking logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which sales reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales volume.
You can include a wide range of features in your CRM with workflow automation, depending on what your sales cycle looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data conversationally, or set up Database AI Agents to research prospects and enrich lead profiles automatically.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic sales commission calculator—using the AI Code block to 'vibe code' exactly what your team requires.
- Softr Workflows – Build native automations (like an auto-assignment engine) that trigger Slack notifications or sync data whenever a lead status is updated to 'Closed-Won'.
- User Portals & Logins – Securely manage access so each sales rep only sees their assigned accounts and performance metrics.
- Forms & Data Collection – Capture new leads with custom contact forms, meeting logs, and conditional logic.
- Dashboards & Charts – Visualize your sales performance, conversion rates, and monthly recurring revenue with real-time charts.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for deal stages, and detailed activity logs.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can 'vibe code' a CRM with workflow automation in Softr by simply describing your requirements—like lead scoring rules or automated follow-up sequences—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the 'boring 80%'—like lead authentication, database logic, and sales team security—natively. This means you get the speed of vibe coding without the 'Day Two' headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or departments in a single CRM. Each user only sees the leads, accounts, and performance data assigned to them, based on their login and department role. This is useful for organizations with different territories, products, or specialized support and sales units working together.
Yes, you can. You don't need to bring your lead data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any lead tracking logic you build.
But if you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from marketing tools or lead scrapers. Either way, you have full control over how your sales data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering high performance, instant automation triggers for lead updates, and a lightning-fast experience because the sales data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in billing records from Softr Databases and marketing leads from HubSpot at once. Most sources support real-time, two-way sync, keeping your pipeline data accurate across all platforms.
Yes, Softr gives you full control over how users experience your CRM with workflow automation. You can customize the lead management layout, navigation, and sidebar to match your internal sales process. Each pipeline view or lead block can be shown or hidden based on the user's role.
You can also set up different user roles, such as sales rep, account executive, or sales manager—and define exactly what each role can view or edit. For example, reps can see only their assigned leads, while managers can oversee the entire pipeline. You can also create personalized dashboards by filtering sales targets based on the logged-in user.
This level of customization is essential for maintaining data privacy between competing reps or teams while keeping the interface focused on relevant tasks.
Yes, you can fully white-label your CRM with workflow automation in Softr. You can use your own company logo, brand colors, fonts, and a custom domain like crm.yourcompany.com to make the tool feel like a primary internal platform. You can also remove all Softr branding, ensuring your team only sees your corporate identity while managing their workflows.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM with workflow automation. You can adjust colors, fonts, and page structure to match your brand style. You can also choose how lead profiles are laid out and set specific visibility rules for different deal stages.
To display your sales data, you can add different types of blocks:
- Table blocks – to show structured lead lists and contact details
- List or Card blocks – to highlight high-value accounts or recent tasks
- Detail View – to show a 360-degree view of a single lead, including activity history
- Forms – for logging meeting notes or submitting new leads
- Charts – to show revenue goals and pipeline health
- Calendar blocks – to display follow-up dates and sales calls
If your sales process changes, it's easy to update the CRM right in the visual builder.
Softr is built with security in mind. All customer data is encrypted in transit (TLS) and at rest, and your CRM apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over lead-level permissions. You can manage sales users directly, set visibility rules so sensitive deal info isn't leaked, and apply global restrictions across your entire sales organization.
For CRMs using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your sensitive contact records—it just displays them in real time based on your specific access settings. Softr also follows industry best practices for authentication and platform monitoring to keep your sales pipeline safe.
It is fully production-ready. Unlike many AI tools that just 'vibe code'—generating fragile, custom scripts that are hard to maintain for a sales team—Softr builds your CRM with workflow automation on top of a stable, business-grade foundation.
We handle the 'boring 80%' (like secure sales logins, database architecture, and granular lead permissions) natively, so you don't have to. This solves the 'Day Two' problem of AI: you get the speed of instant generation with the reliability of a custom CRM that is ready for your sales reps to close deals in from day one.
Softr is the first AI-native platform for building business software. Unlike pure 'vibe coding' tools that generate fragile code, or traditional no-code CRM builders that require hours of manual configuration, Softr's AI Co-Builder creates the CRM structure and automated logic for you on top of a production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your sales pipeline and automation logic in minutes, then use visual controls for precise design changes. You get the speed of AI with the reliability of business-grade features like SSO, role-based access, and secure hosting already built-in. It's designed for sales operations teams who want to move from an idea to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM with workflow automation to the rest of your tech stack. You can automate tasks like sending email notifications through Softr Workflows, or sync with tools like Stripe for invoicing and Intercom for customer support. Softr also supports REST API and webhooks for advanced sales sequences.
Whether you need to push lead data to a marketing automation tool, trigger Slack alerts based on deal movements, or display revenue data from your payment processor, you can build it into your CRM without writing code.
Describe your sales process. Softr's AI builds your CRM and automations in minutes—no code required.