1. Build an audience first. Create an upcoming page in ProductHunt long before your launch. It’ll really help you collect emails of people interested in your product when it launches. You can also convert some of those people to beta-testers or early users. Also, most of them will be happy to support you on the day of your launch! :)
2. MLP (Minimum loveable product) vs MVP (Minimum viable product). It’s repeated too often, and it’s one of the most valuable things to launch and validate your hypothesis early. However, in today's world it’s very rare that you’ll be solving a problem which hasn’t been solved at all, in any way or form. The bar of newly launched products is very high. Your product needs to be unique in some ways, and capture people’s minds. Whether it’s the experience of using it, simplicity, differentiating features or anything else, there has to be something special.
3. Contribute to your communities. Be an active member of communities where your product resonates or you find value (ProductHunt, IndieHackers, Slack communities etc). Share your milestones, journey and contribute with your knowledge and learnings along the way. I’m part of several slack groups/facebook groups for no-code communities. One thing I noticed is that the result of your post in those channels is directly correlated to your activity and how helpful have you been to the community :) People are open and willing to help those who are in their tribe, who give first and actively engage.
4. Update your website. Streamline your messaging to your audience, make it short and sweet (ask for feedback in your peer groups). Make sure your website can handle the best case scenario - lots of traffic (who knows if your product goes viral :)
5. Prepare ProductHunt post data (Images, Video, Tagline, Description etc).
- Logo - JPG or GIF. Square, Recommended size: 240x240. JPG, PNG, GIF. Max size: 2MB.
- Product Name - 40 characters or less.
- Tagline - < 60 characters (including spaces!).
- Description - < 260 characters (including spaces!).
- Topics - Choose three that best describe your product (e.g. Productivity, SaaS, Developer Tools).
- Video - Must be uploaded on YouTube. Please use the full youtube.com/watch?v= URL format.
- Images - 3 or more, Recommended size: 1270x760px. Hi-res images that tell a story in sequence are best. <3MB.
- Makers - Create profiles prior, if you don’t have yet.
6. Prepare a list of supporters. Collect a small but passionate list of people (e.g. current users who love your product) who you can rely on for support on the launch day, ideally in the first 1-2 hours. Once you manage to move from Newest to Popular tab, it’s much easier to stay there throughout and get more people checking out your product.
7. Pick a launch day. One strategy is to launch on the most competitive days - Tuesday, Wednesday and Thursday, which guarantees more traffic and engagement from the users. However, depending on your product, you might want to consider launching on the weekends, when it’s not so competitive, however the traffic is low as well. We chose the former and launched on a Tuesday.
8. Decide to launch on your own or find a hunter. There are pros and cons to both. If you ask the hunter to launch your product, it’ll most probably be pre-scheduled on a specific date/time, and you don’t have a control of changing anything. However, their followers will get notified when they hunt your product (or they tweet about you on Twitter). If you launch it on your own, you can try to avoid launching with giants like Google, Apple or Facebook because it is almost guaranteed that you won’t rank as #1.
9. Special Launch Offer/Discount. ProductHunt community loves special offers on the launch day (who doesn’t?). We gave away a 30% yearly discount for our product (mention in your first comment), which worked wonders.
1. Best time to post. ProductHunt Day starts and the new products hit the homepage at 12:01am PST. Best time to post is from 12:01am - 12:10am PST, so you get an exposure of a full day from the whole globe.
2. Show Banner + PH Widget. We put 2 types of banners on top of our website. 1st - to inform all our visitors that we have launched on ProductHunt, and 2nd - to show the 30% discount code for all visitors from Producthunt (you can identify it by the url parameter that looks like “/?ref=producthunt”). Also, once you have a good number of upvotes and/or are featured on top, embed the “Featuring on ProductHunt” badge in your website.