Track engagement, analyze sentiment, and view performance in an AI-powered dashboard built with AI to fit your marketing workflow.


Customize a social media monitoring dashboard that looks sleek out of the box. Add only the reporting blocks you need, and iterate as you go.






Connect spreadsheets, CRMs, and ad platforms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your brand performance.
Give each marketing teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just the social platforms and KPIs they need.
Give different team members tailored access and dashboards, so each role sees just the social platforms and KPIs they need.
Streamline your reporting with Softr Workflows. Trigger native notifications or status changes based on engagement data changes.
Access and update your monitoring dashboard on the go. All tracking views and reporting blocks are mobile-ready out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to brand data—no IT tickets needed.
Keep brand performance data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every metric level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your social media monitoring dashboard in minutes with AI—no manual configuration needed.

Add features like automated alerts, sentiment analysis, or team notes as your tracking needs grow.

Start with a dashboard, then add client portals or content calendars—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A social media monitoring dashboard is a secure, centralized hub where your marketing team or clients can track brand mentions, engagement metrics, and social sentiment in real-time. It consolidates data from multiple platforms into one view, eliminating the need to log into various accounts or manually update spreadsheets. This ensures you can react quickly to trends and provide stakeholders with clear, actionable insights into your social performance.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a social media monitoring dashboard tailored to your specific reporting needs. You can describe your tracking requirements to the AI Co-Builder to instantly generate your database, analytics pages, and reporting logic—all fully connected and secure.
You don't need any coding skills. You can start by generating the dashboard with AI, using a pre-built template, or building from scratch. Everything runs on Softr Databases, or you can link external sources like Airtable, Google Sheets, or HubSpot to aggregate your social data. You have complete control to customize the visual layout, define specific user access levels, and brand the dashboard with your agency’s or company’s identity. It is fast to deploy and flexible enough to adapt as social platforms evolve.
You can include a wide range of features in your social media monitoring dashboard to streamline your reporting workflow. A high-performing dashboard typically combines functional UI blocks with AI-driven analysis:
- AI-Powered Intelligence – Use Ask AI to query your social data conversationally, or deploy Database AI Agents to perform sentiment analysis on incoming comments or summarize weekly engagement trends.
- Vibe Coding Blocks – Build custom UI elements—like a live Twitter feed or a specialized engagement heatmap—using the AI Code block to "vibe code" the exact visualization you need.
- Softr Workflows – Set up native automations that trigger Slack notifications or email alerts whenever a post reaches a certain high-engagement threshold or a negative brand mention is detected.
- User Portals & Logins – Securely manage access so different brand managers or clients only see the social metrics for their specific accounts.
- Forms & Data Collection – Capture manual insights, campaign briefs, or creative feedback using custom forms with file uploads.
- Dashboards & Charts – Visualize follower growth, click-through rates, and share-of-voice with real-time charts and visual summaries.
- Lists & Advanced Filtering – Manage your social posts and comments with searchable tables, kanban boards for content approval, and detailed record views.
Everything is drag-and-drop, allowing you to build without code. If you need something unique, the Vibe Coding block lets you generate custom components via AI, and the entire system is easily updated as your social strategy grows.
Vibe coding focuses on speed and using AI to build exactly the reporting tools you need. You can "vibe code" a social media monitoring dashboard in Softr by describing your KPIs and data structure to the AI Co-Builder. Softr then generates a production-ready dashboard on a stable, secure foundation.
Unlike tools that generate raw, unmanaged code, Softr handles the complex underlying layers—such as user authentication, database relationships, and platform security—natively. This provides the speed of vibe coding without the difficulty of maintaining custom scripts. You describe the metrics you want to track, Softr builds the interface, and your marketing team can start monitoring social performance immediately.
Yes. You can manage multiple clients or brand teams within a single social media monitoring dashboard. By utilizing role-based access, each user only sees the engagement data and campaign reports assigned to their specific brand. This is an ideal setup for marketing agencies or large enterprises with multiple product lines, ensuring each stakeholder has a tailored view.
Yes, you can. You don't need an existing external database to begin building your dashboard with Softr. If you are starting fresh, you can use Softr Databases to store your KPIs and post archives directly within the platform.
However, if you already store campaign data in tools like Airtable, Google Sheets, HubSpot, or SQL databases, you can connect those seamlessly. You can also use the REST API connector to ingest data from third-party social listening tools. Regardless of where the data starts, you have full control over how it is structured and visualized for your team.
Softr Databases is the recommended native relational data source, offering high performance and instant automation for your dashboard metrics. Because the data is native to the platform, the dashboard experience is lightning-fast.
Softr also connects to over 17 external data sources. You can pull social metrics from Airtable, Google Sheets, HubSpot, SmartSuite, or BigQuery. You can even combine multiple sources into one dashboard—for example, pulling engagement data from Airtable while managing CRM-related social leads from HubSpot. Most sources support real-time, two-way sync to ensure your monitoring dashboard is always up to date.
Yes, Softr gives you comprehensive control over the user experience of your social media monitoring dashboard. You can tailor the navigation and layout to match your agency's workflow. Blocks and pages can be conditionally displayed based on the user's role, ensuring that a social media manager sees tactical data while a client sees high-level performance summaries.
You can define specific roles—such as Viewer, Editor, or Admin—to determine who can update campaign statuses or edit post performance notes. You can also create personalized views that filter records based on the logged-in user's assigned brand. This ensures a clean, secure, and professional experience for every stakeholder involved in your social media strategy.
Yes, you can fully white-label your social media monitoring dashboard. You can incorporate your own logo, brand colors, typography, and a custom domain to ensure the application looks like a proprietary internal tool. By removing Softr branding, you provide your clients and team members with a seamless experience that reflects your company's professional identity.
Yes, Softr offers extensive flexibility regarding the design and layout of your dashboard. You can adjust the visual identity to match your brand and choose from various layouts to highlight specific social KPIs. You have full control over block placement and what each user sees upon login.
To effectively display your social data, you can use high-impact blocks:
- Table blocks – for tracking detailed post lists, mentions, or conversion data.
- List or Card blocks – to showcase high-performing visual content or influencer profiles.
- Detail View – to drill down into a specific campaign’s performance metrics.
- Forms – to log post ideas or team feedback.
- Charts – to visualize sentiment trends or weekly follower growth.
- Calendar blocks – to display your social media content schedule.
Updates are simple to make through the visual builder, allowing your dashboard to evolve alongside your social media strategy.
Security is built into the core of Softr. All data is encrypted in transit via TLS and at rest, with hosting on reliable, enterprise-grade infrastructure. You manage exactly who can access sensitive social metrics through role-based permissions and visibility rules.
For apps using Softr Databases, data is stored in a secure environment in Germany with SOC 2 Type II compliance. For external connections like Airtable or SQL, Softr doesn't store your sensitive data; it simply fetches it in real-time based on your permission settings. This ensures you maintain total control over your campaign data and the privacy of your client reports.
The AI-generated app is fully production-ready. Unlike many AI builders that create brittle code that is difficult to secure, Softr builds your social media monitoring dashboard on top of a proven, business-grade infrastructure.
Softr manages the complex parts natively—including secure user login, granular data permissions, and scalable hosting. This means you skip the typical "Day Two" maintenance issues of custom-coded AI solutions. Your dashboard is secure, scales with your data volume, and is ready for your marketing team to use in a live environment immediately.
Softr is the first AI-native platform for business software. While other tools might require manual setup or generate fragile custom code, Softr’s AI Co-Builder creates your dashboard on a secure, production-ready foundation.
It offers a unique hybrid advantage: you can use AI to build the initial structure and logic for your social monitoring in minutes, but still have full visual controls to refine the UI. You get the speed of AI combined with the reliability of enterprise-level features like advanced auth and role-based permissions. It’s built for marketing teams that need to move from a reporting idea to a live dashboard on day one.
Yes. Softr supports powerful native workflows and numerous integrations, allowing your social media monitoring dashboard to function as part of a larger ecosystem. You can automate tasks with Softr Workflows, such as sending emails when a campaign ends, or connect with tools like Stripe for reporting on social commerce revenue.
With support for REST APIs and webhooks, you can also push data to project management tools or pull in specialized analytics. Whether you need to alert a team member about a negative mention or sync social leads to a CRM, you can build these automated processes without writing a single line of code.
Describe what you need. Softr's AI builds your dashboard in minutes.