Manage leads, track properties, and enhance client relationships with a customizable CRM tailored to your real estate business.


Set up a real estate CRM with only the features and views you need. Adjust and expand your setup easily as your business and team evolve.
Connect spreadsheets, CRMs, and MLS systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your real estate business.
Provide agents and admins the right CRM tools and permissions. Set up secure logins, user groups, and detailed access in minutes—no IT needed.
Let agents, admins, or brokers have tailored dashboards so each role only sees their relevant contacts and leads.
Let agents, admins, or brokers have tailored dashboards so each role only sees their relevant contacts and leads.
Integrate with Make, Zapier, or N8N to automate reminders, follow-ups, or lead assignments.
Update client info or check deals on the go. Your real estate CRM is mobile-ready by default.
Let your team log in using Google, email, or SSO for fast, secure CRM access—no IT setup needed.
Protect sensitive client and deal data with SOC2 and GDPR compliance and fine-tuned access controls.
Agents can ask AI about leads, deals, or contacts—getting instant insights right inside your real estate CRM powered by Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your real estate CRM in minutes with drag-and-drop blocks and property templates.
Add lead tracking, deal stages, or integrations as your real estate business evolves—no rebuild needed.
Start with your CRM, then add property portals, client dashboards, or forms—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A free CRM for real estate is a tool designed to help real estate agents and agencies manage their leads, buyers, sellers, and property listings in one secure place. It centralizes communication, tracks client interactions, and organizes all property information—so you don’t have to juggle spreadsheets or lose track of important details. This makes it much easier to stay on top of deals and build stronger relationships with your clients.
With Softr, you can quickly build a free CRM for your real estate business that fits the way you work. You can connect your property data from platforms like Airtable, sync contacts from HubSpot, and manage leads and listings all in one place. Clients and team members can log in, view or update information, upload documents, and track transaction status securely.
You don’t need any coding skills. Start with a template or build your CRM from scratch. Customize the layout, control who sees what, and brand it for your agency. Softr’s flexibility lets you adjust your CRM as your business grows, all while keeping your workflow organized and professional.
You can add a variety of features to your free CRM for real estate, depending on your agency’s needs. Common options include:
\- User logins – so agents and clients can securely access relevant information
\- Lead and contact management – track buyers, sellers, and inquiries
\- Property listings – display available homes, condos, and commercial spaces
\- Custom dashboards – show deal progress, appointments, and tasks
\- Forms – for lead capture, property feedback, or client onboarding
\- File sharing – for contracts, disclosures, and property documents
\- Search and filters – to quickly find listings or contacts
\- Task and activity tracking – keep up with showings, follow-ups, and deadlines
\- Calendar view – schedule open houses, meetings, or closings
\- Permissions and roles – control access for agents, admins, and clients
All these features can be created with Softr’s drag-and-drop tools, with no coding required. You can update the CRM as your real estate business evolves.
No coding is necessary. You can build your free CRM for real estate entirely with Softr’s visual editor. From customizing layouts to setting user permissions, everything can be done without writing a single line of code.
Yes. You can manage multiple buyers, sellers, or real estate teams in a single free CRM for real estate. Each agent, client, or team member only sees the listings, contacts, and property data assigned to them, based on their login and role. This is particularly useful for real estate agencies or brokerages handling multiple clients and transactions at once.
Softr supports a wide range of data sources for your free CRM for real estate. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in property or client data from other sources using the REST API.
You’re not limited to just one. You can link multiple data sources to the same CRM and display them together—so your real estate CRM, for example, can pull in property listings from Airtable and client contact info from HubSpot at the same time. Most sources support real-time, two-way sync, keeping everything updated automatically.
Yes, Softr gives you full control over how users experience your free CRM for real estate. You can customize the layout, navigation, and content to match your agency’s branding and workflows. Each page or section can be shown or hidden depending on a user’s role—so agents, buyers, or sellers only see what’s relevant to them.
You can set up different user roles, such as agent, admin, or client, and define exactly what each can view or edit. For example, clients can view only their own property listings and documents, while agents and admins can manage all records. You can also create personalized views by filtering properties, leads, or transactions for each logged-in user.
This customization is especially helpful when managing multiple deals, agents, or clients in the same CRM. It ensures a clean, secure, and tailored experience for everyone.
Yes, you can. You don’t need to import your real estate data from another platform to get started with Softr. If you’re building your free CRM for real estate from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with any real estate app you build.
If you already track properties or contacts in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to pull in property or client data from other sources. Either way, you have full control over how your data is organized and displayed in your real estate CRM.
Yes, you can fully white-label your free CRM for real estate in Softr. You’re able to add your agency’s logo, choose your own brand colors and fonts, and use a custom domain, so the CRM feels like a seamless part of your real estate business. You can also remove all Softr branding, so your agents, buyers, and sellers only see your own company’s identity throughout the platform.
Absolutely. Softr gives you full flexibility to customize the design and layout of your free CRM for real estate. You can adjust colors, fonts, spacing, and page structure to match your brand. You can decide how each page is organized, choose which components go where, and set rules for what different users—like agents, admins, or clients—see when they log in.
To display your real estate data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like property listings, client leads, or transaction pipelines
\- List or Card blocks – to highlight agent profiles, featured properties, or documents
\- Detail View – to show one record at a time, such as a property or client profile
\- Forms – for capturing new property submissions or client inquiries
\- Charts – to visualize sales performance or lead trends
\- Calendar blocks – to display showings, open houses, or deadlines
If your data or design needs change, you can easily update everything using Softr’s visual builder.
Softr is built with security as a top priority. All your real estate CRM data is encrypted in transit (TLS) and at rest, and your app is hosted on secure, reliable cloud infrastructure. You have full control over user access and permissions, so you can set up roles for agents, admins, and clients, manage users within your data source, and set visibility rules to protect sensitive information throughout your CRM.
If you connect to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it based on your access settings. You always control who can view or edit your real estate data.
Softr also follows industry best practices for authentication, access control, and monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you launch one free CRM for real estate app with up to 10 users and 2 user groups, and it supports standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or advanced features, you can explore Softr’s paid plans here: <http://softr.io/pricing>
Softr is designed to make it easy to build robust, user-facing apps—like a free CRM for real estate—without writing code or hiring developers. What sets Softr apart is how quickly you can turn your real estate processes into a working platform, and how seamlessly it connects with your existing data.
Unlike some no-code tools that focus on mobile-only apps or are more developer-centric, Softr is built for non-technical teams who need control over layout, user experience, and permissions. You can build your CRM on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create a secure, branded app that your team or clients can log into.
Everything is customizable through the visual builder, from content to who can access what. Softr also includes features like user roles, forms, conditional logic, and API integrations, so you don’t need multiple tools to launch a polished CRM.
Yes! Softr supports a wide range of integrations so you can connect your real estate CRM to the rest of your tools. You can sync with services like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflow automations.
Whether you want to send client data to another system, trigger automations when new leads are added, or display information from other tools, you can build these workflows into your real estate CRM without writing any code.