Track leads, monitor deals, and view analytics in an AI-powered customer relationship management CRM dashboard you customize to your needs.


Customize your customer relationship management CRM dashboard setup with the exact steps and views your team needs. Add features as you evolve.






Connect spreadsheets, CRMs, and sales tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business growth.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps or managers tailored access and dashboards, so each role sees just the pipeline data they need.
Give different sales reps or managers tailored access and dashboards, so each role sees just the pipeline data they need.
Streamline your sales processes with Softr Workflows. Trigger native automations based on team actions or status changes to keep deals moving.
Access and update your customer relationship management CRM dashboard on the go. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets needed.
Keep sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM dashboard in minutes with AI—no manual setup needed to organize your contacts and pipeline data.

Add features like real-time analytics, automated follow-ups, or deal tracking as your sales process evolves.

Start with a CRM, then add lead forms and internal dashboards—all in one place with no extra specialized tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A customer relationship management CRM dashboard is a secure space where your sales team or account managers can log in to access vital information, like lead statuses, deal files, contact forms, and follow-up timelines. It keeps all sales communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your prospects.
Softr is the first AI-native platform for building business software. It makes it easy to build a customer relationship management CRM dashboard that fits the way your sales process works. You can describe your needs to the AI Co-Builder to instantly generate your database, pipeline pages, and lead-routing logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the sales funnel visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your revenue goals.
You can include a wide range of features in your customer relationship management CRM dashboard, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their lead data conversationally, or set up Database AI Agents to perform automated lead scoring or research on prospective companies.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom sales commission calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an auto-assignment engine) that trigger notifications or sync data whenever a deal stage is updated or a lead button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own assigned accounts or specific regional views.
- Forms & Data Collection – Capture leads with custom discovery forms, contract uploads, and conditional logic.
- Dashboards & Charts – Visualize your sales performance and revenue metrics with real-time charts and pipeline summaries.
- Lists & Advanced Filtering – Display and manage your deals with searchable tables, kanban boards, and detailed account record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a customer relationship management CRM dashboard in Softr by simply describing your sales requirements to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales funnel, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple sales teams or departments in a single dashboard. Each user only sees the accounts and deal data assigned to them, based on their login and role. This is useful for large organizations with separate regional branches, SDR and AE teams, or multi-departmental firms working with shared stakeholders.
Yes, you can. You don't need to bring your contact data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any customer relationship management CRM dashboard you build.
But if you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in lead data from other sources. Either way, you have full control over how your customer profiles are structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the lead data is native to the platform.
If you already have your sales records elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your dashboard could pull in client records from Softr Databases and billing history from HubSpot at once. Most sources support real-time, two-way sync.
Yes, Softr gives you full control over how reps experience your customer relationship management CRM dashboard. You can customize the layout, navigation, and deal views to match your brand and sales strategy. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the prospects relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their own leads, while managers can oversee the entire team's pipeline. You can also create personalized views by filtering records based on the logged-in user email.
This level of customization is especially useful when you're managing complex territories. It helps keep the sales experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your customer relationship management CRM dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a proprietary internal tool. You can also remove all Softr branding, so your employees and stakeholders only see your company's identity throughout the sales management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your customer relationship management CRM dashboard. You can adjust colors, fonts, spacing, and pipeline structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different sales roles see when they log in.
To display your deal data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists or historical deal logs
- List or Card blocks – to highlight things like customer profiles or service packages
- Detail View – to show one record at a time, like a comprehensive account overview
- Forms – for new lead intake
- Charts – to show revenue insights and sales quotas
- Calendar blocks – to display follow-up dates or demo meetings
If your sales process changes later, it's easy to go back and update the dashboard in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see lead details. You can set up role-based permissions, manage sales users directly within your data source, and apply global restrictions to protect sensitive financial and contact data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like HubSpot or SQL, Softr doesn't store your sensitive records—it just displays them in real time based on your access settings.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain—Softr builds your customer relationship management CRM dashboard on top of a stable, business-grade foundation.
We handle the "boring 80%" (like login security, secure lead hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates a customer relationship management CRM dashboard on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your contact database, dashboard app, and sales logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for sales operations teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your customer relationship management CRM dashboard to the rest of your tech stack. You can automate sales tasks using Softr Workflows, or sync lead data with tools like Stripe for invoicing and Intercom for support. Softr also supports REST API and webhooks for more advanced pipelines.
Whether you need to send lead data to another system, trigger email updates based on deal stages, or display information from other marketing tools, you can build it into your dashboard without writing code.
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