Recent Award
🏆 Softr Build Week 2025 | Best in UX/UI Design.
I am a pragmatic, outcome-focused Design Leader and Softr Certified Professional dedicated to delivering world-class digital products. With a background leading global design teams for brands like Momondo, Made and extensive consulting experience within large-scale financial and investment banking. I ensured high-grade designs for critical business operations and trading systems were delivered, I brought an 'Enterprise-grade' lens to the world of No-Code. My approach combines deep User Experience (UX) strategy with the speed of Softr and AI automation. Whether it is building secure client portals for the non-profit sector or complex internal tools for financial services, I focus on utility, usability, and efficiency. Core Expertise: Softr Specialist: Certified in advanced workflows, role-based permissions, and complex data architecture. Strategic UX: Over two decades of experience in research-led design that drives measurable business value. AI Integration: Implementing AI agents and automated systems to shortcut delivery processes. I help organisations analyse and assess their workflows, partnering with internal team members, offering business value based strategies to move away from fragmented spreadsheets and manual processes toward a 'single source of truth' that scales.
Portfolio

NFP Research Client Portal
A secure, dual-sided portal for a non-profit research organisation to manage survey customisation for 50+ charity clients.
Consulting

Move It Fitness - Owner and Teacher Portal
Move It Fitness – Award-Winning Instructor Ecosystem - Winner of the "Best UX/UI" award at the inaugural Softr Build Week (Oct 2025), selected from over 400 global participants.
Entertainment
Videos
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