United Football League (UFL) - Athlete Directory
The United Football League (UFL); a premier pro football organization co-owned by Dwayne “The Rock” Johnson, partnered with us to build a sleek, password-protected athlete directory showcasing over 450 players and their social media reach.
From the partner
The United Football League (UFL), a premier professional football organization co-owned by Dwayne “The Rock” Johnson and home to eight teams and more than 450 elite athletes, partnered with me to design and build a secure, data-driven athlete directory showcasing the league’s player network and social media influence.
Developed to support UFL’s brand partnership and sponsorship strategy, the platform gives the league a central, password-protected space where users can explore players by team, position, and follower count. Logged-in users can submit inquiries directly about specific athletes, triggering an automated workflow that sends a confirmation email to the inquirer and a notification to the UFL admin team.
Administrators have full control to add, edit, or delete player data, manage all incoming inquiries, and invite or tag users based on access level— including Admin, Guest Partner, UFL-General, UFL-Partnership, and UFL-Athlete.
Non-admin users can only view approved profiles and submit inquiries, maintaining clear boundaries between visibility and management.
This platform equips the UFL with the professional-grade infrastructure to match athletes with brand partners while safeguarding data integrity and access control.
The result is a modern, league-branded platform that combines professional polish with practical control, helping UFL manage athlete visibility, partnerships, and data integrity all in one place.
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Shenal Harakh
I build systems that give leaders accountability, visibility, and scalability. Backed by 8+ years in business process auditing at PwC and EY, I take a business-first approach to designing mission-critical platforms for complex organisations. My clients include nonprofits, global operators, and growth-stage businesses — replacing messy workflows with clarity and intent.