United Football League (UFL) - Athlete Directory

The United Football League (UFL), a premier professional football organization co-owned by Dwayne "The Rock" Johnson and home to eight teams and more than 450 elite athletes, partnered with me to design and build a secure, data-driven athlete directory showcasing the league's player network and social media influence.

Developed to support UFL's brand partnership and sponsorship strategy, the platform gives the league a central, password-protected space where users can explore players by team, position, and follower count. Logged-in users can submit inquiries directly about specific athletes, triggering an automated workflow that sends a confirmation email to the inquirer and a notification to the UFL admin team.

Each player profile also features an embedded AI audio bio powered by Vokol, giving partners a richer, more dynamic way to get to know athletes beyond the written profile.

Administrators have full control to add, edit, or delete player data, manage all incoming inquiries, and invite or tag users based on access level— including Admin, Guest Partner, UFL-General, UFL-Partnership, and UFL-Athlete. Non-admin users can only view approved profiles and submit inquiries, maintaining clear boundaries between visibility and management.

This platform equips the UFL with the professional-grade infrastructure to match athletes with brand partners while safeguarding data integrity and access control.

The result is a modern, league-branded platform that combines professional polish with practical control, helping UFL manage athlete visibility, partnerships, and data integrity all in one place.