Internal Toolkits

FFWD has developed a set of playbooks designed for organisations that are scaling or rapidly testing new concepts. These playbooks focus on improving how knowledge is shared and how processes are standardised across the business.

Within each playbook are "toolkits"; smaller, outcome-focused components designed to support specific use cases.

This particular toolkit is designed to support our own sales process, specifically when responding to Expressions of Interest (EOIs), Requests for Proposals (RFPs), or pitches.

It serves two key purposes:

1. Internal efficiency

   Team members simply copy the toolkit when preparing a proposal
   They only need to update the Cover Letter and Proposal sections
   Everything else (team profiles, company information, frameworks, design) is already in place and up to date

2. External clarity for clients

   The toolkit acts as a pre-read for prospective clients
   New stakeholders can explore it ahead of discussions to understand who we are, how we work, and our approach
   This allows meetings to focus more on their requirements and the specific project, rather than basic introductions

What the Toolkit Contains

Team profiles
Downloadable Company Profile
Cover letter for the EOI / RFP
Proposal structure aligned to FFWD frameworks
Supporting content (including rich formats and demos where relevant)

Why This Format?

Unlike a slide deck, the toolkit is built as a structured web experience (via Softr + Airtable), which means:

Content is always current and consistent across proposals
Design elements (layout, spacing, alignment) are pre-built and standardised, saving time that would have went to designing slides.
It can accommodate richer, more interactive content, which reduces the need for multiple links to resources
It provides a more explorable and self-serve engaging experience for prospective clients