Centralize reviews, manage approvals, and track campaign status in an AI-powered portal built with AI to fit your agency's workflow.




Customize your ad copy feedback portal with exact approval steps and asset views. Add features as your review process evolves—no code needed.






Connect copy drafts, client comments, and project statuses from your existing tools—or manage everything in Softr Databases. Create one source of truth for your creative team.
Give each client and copywriter the right access in a branded feedback portal. Set up secure logins, user groups, and permissions in minutes.
Softr portals are mobile-ready. Review and approve ad copy from any phone or tablet using a downloadable PWA without extra design work.
Softr portals are mobile-ready. Review and approve ad copy from any phone or tablet using a downloadable PWA without extra design work.
Build native automations to handle revision alerts and status updates automatically whenever a client leaves feedback or approves a draft.
Provide separate views for copywriters and clients, ensuring each user group sees the specific drafts and feedback relevant to them.
Apply rules for different stakeholders. Control who can edit copy, leave comments, or officially sign off on campaign assets.
Protect sensitive campaign information from security threats. Softr is fully compliant with SOC2 and GDPR for professional agency use.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your ad copy feedback portal in minutes with AI—no manual configuration or developer time needed.

Add features like revision alerts, AI summaries, or approval trackers as your agency grows—no rebuild needed.

Start with a feedback portal, then add client dashboards or asset libraries—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An ad copy feedback portal is a secure, centralized space where creative agencies and marketing teams can share copy drafts with clients for review and approval. It replaces the chaos of endless email chains and messy spreadsheets by keeping headlines, descriptions, and creative assets in one place. This ensures that every stakeholder can provide precise feedback on specific ad variants, leading to faster campaign launches and a professional experience for your clients.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating an ad copy feedback portal that fits your agency's creative workflow. You can simply describe your approval process to the AI Co-Builder to instantly generate your database, feedback pages, and status-tracking logic—all fully connected and secure.
You don't need to code to create a professional experience. You can start by generating with AI, using a specialized marketing template, or building from scratch. Everything runs on Softr Databases, or you can sync with existing campaign data in Airtable, Google Sheets, or HubSpot. You have full control to customize the layout visually, set up granular permissions so clients only see their specific campaigns, and brand the portal with your agency's colors and logo. It’s built to be fast, easy to iterate, and scalable as you take on more clients.
You can include a wide range of features in your ad copy feedback portal to streamline the creative sign-off process. A high-performing portal often combines these functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let clients query campaign themes conversationally, or set up Database AI Agents to automatically check for character count limits or perform sentiment analysis on new headlines.
- Vibe Coding Blocks – Build custom UI elements—like an interactive side-by-side 'A/B Test Comparison' view—using the AI Code block to 'vibe code' exactly how you want to present ad variants.
- Softr Workflows – Build native automations, such as an 'Approved' button that triggers a Slack notification to your media buyers or syncs the final copy to your CRM.
- User Portals & Logins – Securely manage access so each brand manager only sees the campaigns and copy drafts assigned to their account.
- Forms & Data Collection – Capture structured feedback with custom forms, including star ratings for headlines and file upload fields for supporting creative assets.
- Dashboards & Charts – Visualize approval status and campaign readiness with real-time charts showing which projects are pending, in review, or finalized.
- Lists & Advanced Filtering – Display your drafts using searchable tables or kanban boards organized by ad platform (e.g., Google Ads vs. Facebook Ads).
Everything is built using Softr's drag-and-drop blocks, and if you need a specialized review tool, the Vibe Coding block can generate it with AI.
Vibe coding is about moving from idea to a functional feedback tool instantly using AI. You can "vibe code" your ad copy feedback portal in Softr by describing how your agency handles approvals to the AI Co-Builder. Softr then generates a production-ready application that includes your review pages and approval tracking on a secure infrastructure.
Unlike other tools that generate raw code that breaks easily, Softr handles the heavy lifting—like client authentication, secure database logic for sensitive campaign data, and user roles—natively. You describe the feedback loop, Softr builds the interface, and your clients can start reviewing and approving ad variants immediately.
Yes. You can manage multiple clients or distinct marketing teams in a single portal. Using Softr's robust permission system, each client user only sees the specific ad sets, campaign briefs, and feedback threads assigned to them. This makes it a perfect solution for agencies handling dozens of brands who need to keep data strictly separated and organized for different stakeholders.
Yes, you can. You don't need to have a pre-existing database to start building with Softr. If you're starting a new campaign, you can use Softr Databases to store all your headlines, body copy, and approval statuses. It is built directly into the platform and works seamlessly with your feedback portal.
If you do have copy stored in tools like Airtable, Google Sheets, or Notion, you can connect those as well. You can even use the REST API to pull in copy directly from ad platforms or external creative tools, giving you total flexibility over how your content is displayed.
Softr Databases is the recommended native data source for your ad copy feedback portal. It is built specifically for business applications, offering high performance, instant automation triggers when copy is approved, and a fast experience because the data lives where the portal does.
If your marketing data lives elsewhere, Softr connects to 17+ external sources including Airtable, Google Sheets, HubSpot, and BigQuery. You can even combine sources—for example, storing the creative copy in Softr Databases while pulling client contact info from HubSpot. Most sources support real-time sync, ensuring your clients always see the latest version of their ad drafts.
Yes, Softr gives you full control over how clients and copywriters interact with the portal. You can customize the entire layout and navigation to match your agency’s workflow. Blocks and pages can be visibility-restricted based on login roles, ensuring a junior copywriter only sees drafts while a client sees the final 'Approve' button.
You can set up roles such as Brand Manager, Editor, or Admin, and define exactly what each role can see or click. Clients can be restricted to viewing only their own project folders, while agency admins can manage all global campaigns. This ensures the experience is clean, secure, and personalized for every stakeholder.
Yes, you can fully white-label your ad copy feedback portal. You can use your agency's logo, brand colors, custom fonts, and a custom domain (e.g., feedback.youragency.com) to make the experience feel like your own proprietary software. You can also remove Softr branding, ensuring your clients see a professional, branded interface during every review session.
Yes, Softr offers deep flexibility for both the design and layout of your portal. You can adjust the visual identity—colors, fonts, and spacing—to reflect your agency's brand. You can also structure your pages to guide clients through the review process, using different blocks to display campaign information:
- Table blocks – to list high-volume ad versions and their current statuses.
- List or Card blocks – to show creative previews alongside the proposed headline and body copy.
- Detail View – for a deep dive into a single ad variant where clients can leave specific comments.
- Forms – for clients to submit new copy requests or revisions.
- Charts – to track approval progress across a large-scale project.
- Calendar blocks – to show upcoming campaign launch dates and deadlines.
If your agency's process changes, you can instantly update the design or add new blocks using the visual builder.
Security is built into the core of Softr. Your ad copy feedback portal uses TLS encryption for data in transit and is hosted on secure infrastructure. You have granular control over data visibility; you can set role-based permissions at the block and page level. This ensures sensitive campaign strategies are only visible to authorized team members and clients.
For portals using Softr Databases, data is stored in a secure SOC 2 Type II compliant environment in Germany. If you use external sources like Airtable or SQL, Softr simply displays your data in real-time based on your access settings without storing it permanently. You always maintain full control over who can view, edit, or approve your ad copy.
It is fully production-ready from day one. Unlike basic AI tools that generate unmanaged code snippets, Softr builds your portal on a stable, enterprise-grade architecture. We handle the critical components like secure login, hosting, and permission logic natively.
This solves the 'Day Two' problem of AI: you get the speed of an instant, AI-generated portal without the risk of managing fragile, custom code. Your feedback portal is secure, scalable, and ready to handle active client approvals immediately after generation.
Softr is the first AI-native platform designed for building business software like ad copy feedback portals. While traditional no-code tools require hours of manual configuration and 'vibe coding' tools produce raw code that is hard to maintain, Softr’s AI Co-Builder builds on a production-ready foundation.
The hybrid advantage allows you to generate your database and portal layout in minutes using AI, then refine the user experience with visual, drag-and-drop tools. You get the speed of AI combined with the reliability of built-in business features like professional auth and granular roles, making it perfect for agencies that need to move fast.
Yes. Softr supports native workflows and deep integrations to connect your feedback portal to your marketing stack. You can automate tasks using Softr Workflows—like sending an automated email when ad copy is rejected—or sync with tools like Slack, Mailchimp, or Zapier.
Whether you need to trigger a notification to the creative team when a client leaves feedback or push approved copy directly into your project management tool, you can build these automations without writing any code. Softr also supports webhooks and a REST API for more complex agency workflows.
Go from idea to live portal in under an hour. Build and customize your feedback workflow without code.