Centralize insights, track responses, and analyze sentiment in an AI-powered database built with AI to fit your team's unique workflow.




Customize your customer feedback repository with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect support tickets, survey results, and user interviews from multiple tools—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just the feedback data that is relevant to them.
Give different team members tailored access and dashboards, so each role sees just the feedback data that is relevant to them.
Streamline your internal processes with Softr Workflows. Trigger native automations for response alerts or status changes to keep operations running.
Access and update your customer feedback repository on the go. All internal tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to your internal database—no IT tickets needed.
Keep internal data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your feedback system.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your customer feedback repository in minutes with AI—no dev time or complex configuration needed.

Add features like sentiment analysis, response tracking, or reporting as your needs evolve—no rebuild needed.

Start with a feedback database, then add dashboards, forms, or public roadmaps—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A customer feedback repository is a secure, centralized space where your product or support team members can log in to access and manage feedback data, such as survey results, feature requests, support tickets, and interview transcripts. It keeps all insights in one place, so you don't have to rely on scattered emails or disconnected spreadsheets. This makes it easier for your team to stay organized and uncover actionable insights to improve your product.
Softr is the first AI-native platform for building business software. It makes it easy to build a customer feedback repository that fits the way your research and product teams work. You can describe your specific feedback categories and research goals to the AI Co-Builder to instantly generate your database, pages, and sentiment analysis logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members see specific segments, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your data volume.
You can include a wide range of features in your customer feedback repository, depending on how your research workflow looks. A great customer feedback repository app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let product managers query feedback trends conversationally, or set up Database AI Agents to automatically categorize and summarize long customer interview transcripts.
- Vibe Coding Blocks – Build complex, custom UI elements—like a sentiment analysis dashboard—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a Slack alert when a high-priority bug is reported) that trigger notifications or sync data whenever a feedback record is updated.
- User Portals & Logins – Securely manage access so different departments—like Sales or Engineering—only see the specific feedback relevant to their roadmap.
- Forms & Data Collection – Capture information directly from users with custom submission forms, file uploads for screenshots, and conditional logic.
- Dashboards & Charts – Visualize your feedback performance and NPS metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your submissions with searchable tables, kanban boards for roadmap planning, and detailed record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your feedback volume grows, it's easy to update the repository later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a customer feedback repository in Softr by simply describing your requirements—like wanting a voting system for feature requests or an automated tagging system—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your product team instantly.
Yes. You can manage multiple teams or departments in a single database. Each user only sees the specific feedback and research data assigned to them, based on their login and role. This is useful for large organizations where Marketing, Support, and Product teams all need to access shared feedback but may require different permissions or views.
Yes, you can. You don't need to bring your data from elsewhere to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the feedback collection forms you build.
But if you already have feedback logs in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in customer surveys from other platforms. Either way, you have full control over how your feedback data is structured and displayed in your repository.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business software like a customer feedback repository, offering the highest performance for large datasets, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your research data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your repository could pull in NPS scores from Softr Databases and customer contact info from HubSpot at once. Most sources support real-time, two-way sync, so any updates to feedback status stay in sync automatically.
Yes, Softr gives you full control over how users experience your customer feedback repository. You can customize the layout, navigation, and content to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so a developer only sees technical bug reports while a product manager sees all feature requests.
You can also set up different user roles, such as researcher, admin, or viewer—and define exactly what each role can view or edit. For example, researchers can edit feedback categories, while executive stakeholders can only view the summary dashboard. You can also create personalized views by filtering data based on the logged-in team member's department.
This level of customization is especially useful when you're managing input across multiple product lines or teams in the same app. It helps keep the research environment clean, secure, and tailored to each internal stakeholder.
Yes, you can fully white-label your customer feedback repository in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the database feel like a natural internal tool or a professional portal for your research participants. You can also remove all Softr branding, so your team only sees your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your customer feedback repository. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different team members see when they log in.
To display your feedback data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like feedback logs, respondent names, or bug IDs
- List or Card blocks – to highlight things like feature request summaries, user personas, or research documents
- Detail View – to show one record at a time, like a deep-dive into a specific customer interview
- Forms – for internal data entry or external feedback collection
- Charts – to show sentiment trends and product satisfaction over time
- Calendar blocks – to display scheduled user interviews or research deadlines
If your feedback taxonomy or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind for sensitive information like customer interviews. All data is encrypted in transit (TLS) and at rest, and your repository is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive customer data across your entire app.
For repositories using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your customer feedback safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your customer feedback repository on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your product team to use for high-scale feedback tracking from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates customer feedback repository apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your feedback database, app structure, and logic in minutes, then use visual controls for precise editing of your research views. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for product teams who want to move from high-level research concepts to a functional repository on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your customer feedback repository to the rest of your product stack. You can automate tasks using Softr Workflows, like notifying the design team via Slack when a UI improvement is suggested, or sync with tools like Intercom and Stripe. Softr also supports REST API and webhooks for more advanced data ingestion.
Whether you need to send insights to a development board, trigger automations based on survey results, or display user subscription data from other tools, you can build it into your repository without writing code.
Describe what you need. Softr's AI builds your custom database in minutes.