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Top 21 Airtable templates

Mariam Ispiryan • Updated on Feb 29, 2024 • 11 min read

Discovering Airtable opens up a world of possibilities for businesses, with every option offering great value. Starting with Airtable is straightforward, but diving into its templates can truly unlock its potential.

Templates are pre-built tables with pre-built Airtable views ready to go, and give you a headstart with your data. They are flexible, customizable, and created to make your life much easier. You can choose from official templates or templates submitted by users, which makes the selection quite extensive. To help you find the required Airtable template faster, we’ve collected some of the most useful templates for different use cases.

Tip: If you want to build an application on top of your Airtable data, Softr offers a wide variety of templates that come with their own Airtable template. Alternatively, you can link any of these Airtable templates to Softr and turn it into a full-blown application.

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Top Airtable templates for Digital Marketers  

1. Content Calendar Template

Content calendar template

Every content marketing team needs a content calendar to keep projects on track, ensure consistent content delivery, and align team efforts. With this content calendar template, you can easily assign new content, schedule across multiple views, pull in key data directly into Airtable, and even publish seamlessly by integrating Airtable with your CMS or social media platforms. Use multiple calendar views to see assigned, pending and published content.

Bonus: Use this Softr template to transform your content calendar into a professional app. Let your writers see assigned their assigned briefs or upload their content, without giving access to the entire base.

 2. Marketing Campaign Tracking Template

Marketing template

Marketing campaigns are tough to work on and zap a lot of energy. But thanks to Airtable’s Marketing Campaign Tracking template, you can streamline the entire process. This Airtable template makes it easier to plan, track, and visualize the campaign timeline, as well as publish any updates. You can also use it to track your spendings, conversions, and return on investment. For even more efficiency, automate the scheduling processes and distribute reports to stakeholders.

Bonus: Try this free Softr template to transform your marketing campaign tracking base into a professional app. Make your campaign data accessible to team members and stakeholders from anywhere, at any time.

3. Social Media Calendar Template

Social media template

It's hard to imagine a social media strategy without using calendars. To help you spend more time creating great content and less on planning, we present the Airtable social media calendar template. This template helps you draft, schedule, and post your weekly posts. The base also provides some great tools for tracking posts’ performance, for instance, you can observe which content is the most popular among the audience.

Bonus: Try this free Softr template to transform your social calendar base into a user-friendly app. Create more powerful dashboards, enable other team members to collaborate in real-time, or create more customized views.

Transform your Airtable template into a business app

Softr is the easiest way to build a powerful app with your Airtable data

Top Airtable Templates for Project Managers

4. Science Museum Project Tracker Template

Project tracker template

While this template is based around a fictional science museum, you can use this Airtable project tracker template for your organization. Create, collaborate, and track projects by priority, status, and upcoming due dates. Get a birds eye view of your spend. This template can easily fit into your workflow and help team members finish their projects on time.

Bonus: Try this free Softr template to create an intuitive, user-friendly interface for this project tracker base. Let your team members interact only with the project data most relevant to them, and make everyone more productive.

5. Bug Tracker Template

Bug tracker template

A great bug tracking system is crucial for successful software development efforts. This Airtable template will let your team easily organize and track bugs, as well as report any new bugs. 

Bonus: Try this free Softr template to make it easy for developers, testers, and project managers to easily report bugs and update statuses from any device, without needing to sort through the entire Airtable base.

6. Project Tracker Template

Project tracker template

For a successful product launch, precise timing, clear roles, and defined schedules are key. This makes the project tracker template invaluable not just for project managers but for everyone on the team, including developers and content managers. This Airtable template will ensure everyone is aligned, enabling team members to focus on their tasks and contribute to the collective effort.

Bonus: Try this free Softr template to turn this Airtable project tracker base in minutes. Let your team members log into from any device, and only view and edit the information thats relevant to their role.

Turn your business data into an app in minutes

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Top Airtable Templates for Designers 

 7. Design Project Pipeline Template

Pipeline template

Project pipelines are ideal for web designers and project managers, offering a clear visual overview of each project's progress, along with a checklist for every stage. Airtable's customizable design project pipeline template is both straightforward and adaptable. This template gives you a centralized view of all your pending requests, allowing you to easily plan out the timing and resources for your project initiatives.

Bonus: Try this free Softr template to turn your design project pipeline base into a professional business app that you can securely share with internal team members or external contributors.

8. Design Project Pipeline Manager

Project pipeline manager template

If you're looking for a template made by an Airtable user, we love this one. This Design Project Pipeline Manager template was created by Taylor Gilbert, a UX designer, and has been copied more than 1300 times. It showcases how Taylor and their team use the pipeline template for design projects, associated tasks, and team responsibilities. Just copy the template and adjust it according to your team's needs.

Bonus: Try this free Softr template to turn Taylor's Design Project Pipeline Manager base into a beautiful business app that will make it easier for users to navigate the pipeline, understand project stages at a glance, and access checklists and resources.

9. User Feedback Template

user feedback template

Before launching a new website or web app, designers invest considerable effort into optimizing user experience. Airtable offers a user feedback template designed to deepen your understanding of user interactions. Ideal for UX/UI teams, product managers, and more, this template centralizes customer feedback, facilitating user testing and analysis.

Bonus: Try this free Softr template to turn this User Feedback base into a professional app. Add a form to make it easy to capture your user feedback, and easily create dashboards or UIs for your team to visualize the information, no coding required.

Top Airtable Templates for Sales Managers & Teams 

10. Sales CRM Template

Sales CRM Template

For any sales team, no matter the size and capability, customer relationships are essential for a great customer experience. A proper tracking system is key to a successful sales team. The best option you have is using the Airtable CRM template. It provides real-time access to your accounts. The template will also help in building out a sales pipeline. Moreover, you can use this CRM template for any size of business and sales process. The template is flexible enough to adapt to your sales team, no matter how many customers you manage.

11. Customer Testimonials Template

Customer testimonial template

Another big part of sales teams is customer testimonials. Often, there is a need to pile up all the feedback and any other info needed for customer testimonials. The customer testimonials template is a great option to address this. Using this template, you can tag each testimonial with the main topics it addresses. You can also mention the social media site you found it on, add video testimonials, and more. On your next sales call, pull up testimonial examples and simplify your work!

12. Ratio Coffee's Distribution

Distribution template

If you’re looking for more of a smart and interesting solution for your sales team, take a look at Ratio Coffee’s Distribution template. With the Airtable base, you will be able to collect and manage a network of retailers and distributors who can get your products into the hands of your potential customers. The template is perfect for you if your company, similar to Ratio Coffee, relies on building relationships with the first contact to close. You can add information on retailers, distributors, target regions and trips, and even interconnect different components whenever needed.

Turn your business data into an app in minutes

Discover why Softr is the best Glide alternative for building apps tailored perfectly for your business

Top Airtable Templates For HRs & Recruiters 

13. Employee Directory Template

Employee directory template

Keeping track of your employees can be a challenge. It's imperative to manage your employees' roles, start dates, birthdays, and so on. That's the reason employee directories are a crucial part of the HR department's work. Additionally, with contact information at employees' fingertips, the directory encourages coworkers to reach out to each other and build stronger connections and bonds with one another. The Employee Directory template addresses all of these aspects. Using the template, you can regularly update information on your employees, track their progress, and much more.

14. Contractor Time Tracker Template

Contractor time template

Are there any contractors at your company? If yes, you probably have a spreadsheet where you track their work and communication with them. A more flexible option is Airtable's Contractor Time Tracker template. It's a simple and fast way to keep track of your contractors' hours worked across projects.

15. Simple Applicant Tracker Template

Simple applicant tracker

Another big part of HR's job is tracking and recruiting applicants. Airtable's Applicant Tracking template allows to keep track of the whole hiring process and never miss anything. The template has a number of personalized views that allow filtering, sorting, and grouping of the records based on different criteria. Trust us, your hiring process will become much easier and better with this handy template.

Turn your business data into an app in minutes

Discover why Softr is the best Glide alternative for building apps tailored perfectly for your business

Top Airtable Templates for Product Managers 

16. Program Communications Plan Template

Communication Plan template

If you're looking to undertake a large-scale transformation or small capability-building project, you need a clear program communication plan. To do so, start using the program communication plan template. This will help lead by example, engage employees, and continue to improve. The template will help you develop a communications plan that's right for your program. It's easy to set expectations and identify the right people to involve in your team.

17. Product Launch Calendar

Product launch calendar template

Now you know about two of the best Airtable templates for project management. It’s time to show you how effective they are on the example of the Product Launch Calendar template. The template was created by none other than the co-founder of Airtable, Andrew Ofstad. The main inspiration for creating the template was Andrew's years of practice at Google. The Airtable base consists of a “Feature Launches” database, a separate field for the “Launch Date” and the “Deploy Date” of given features. The views of the template are designed for you to add as many calendar views as needed to make the best out of the base.

18. Growth Experiments Template

Growth experiment template

When it comes to web development, one thing is certain: one should continue on their path by learning from the previous failures and milestones. To help keep a record of all your experiments, we recommend using the Airtable "Growth Experiments" template. With the help of the base, you can sort out your successful experiments, mark and track the ongoing ones using the calendar view on the template. You can develop a framework with this template when brainstorming your ideas and thus watch your growth process become more focused. With more effort and proper application of the template, you'll surely provide a better structure to your growth experiment process.

Top Airtable Templates for Event Managers 

19. Event Planning Template

Event planning template

It’s high time for our event managers to get a blast with Airtable templates. Managing events is a multitasking occasion for which one should be fully prepared. Need some extra tools to help you with planning? This is the event planning template you need. Using the template, you can catalogue every moving part, person, and place. It’s flexible enough to use for any stage of event planning, from creating event collateral to finalizing the last touches.

20. Event Marketing Template

Event marketing template

It is common knowledge that every field is interconnected with Marketing. Event management is not an exception. Hosting events is one of the best ways to engage customers. To simplify your duties, it would be a good idea to use an Airtable template. Airtable's event planning template will ensure your meetings and events are a breeze. You'll be able to stay on top of your planning process and focus on the most important part – creating an amazing experience for the attendees. As with all the other templates mentioned in the article, this Airtable tool is also free and can be applied with just a few clicks.

21. Nonprofit Gala Template

Nonprofit Gala

Very often, non-profits plan galas, parties, or fundraising events to be able to financially support those who need their help. In many cases, non-profits tend to hire event managers, volunteers most of the time, to plan and conduct Galas. To simplify the job, it’ll be a great idea to use Airtable’s non-profit gala template. This event planning template will help you stay on top of all the details that go into organizing an event. You can keep track of speakers, attendees, and even virtual meeting links in a central hub. Customize the base as much as you need to make the most out of it.

About Softr

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