Content Calendar Template

Plan your entire content production process with creators from start to finish.

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Overview

This free template helps you build a custom content calendar on top of your existing data, so you can plan, schedule, and track content across all your publishing channels in one place.
It includes a sample database to show you how to structure your content planning data, but you can connect it to any Softr-supported data source like Airtable, Google Sheets, Notion, monday.com, and more.

Why use this content calendar template

See your entire content pipeline at a glance: Switch between Kanban, Calendar, and Table views to visualize your content in the way that works best for your workflow.
Give creators the right level of access: Content Creators see only their own assets, while Managers get full visibility across all content and channels.
Stop juggling multiple tools: Replace scattered spreadsheets, shared docs, and calendar apps with one unified content planning hub.

Template features:

Multiple content views
Visualize your content pipeline with a Kanban board (organized by Status), Calendar view (by Publication Date), and Table view for spreadsheet-style management.
Asset details page
Click into any content piece to see the full details, including media attachments, post URL, owner, and channel.
Role-based access control
Content Creators see only their own assigned assets, while Managers get full visibility across all content and team members.
Channel-based organization
Organize content by publishing channel (e.g., Blog, Instagram, LinkedIn) and track how many assets are planned per channel.
Drag-and-drop scheduling
Easily move content between statuses on the Kanban board or reschedule publication dates on the calendar.
Simple performance tracking
See rollup metrics like Assets Count per channel and Published Assets Count per user to track productivity.
Filter and sort capabilities
Filter content by status, channel, owner, or publication date to quickly find what you need.
Works on any device
Allow users to access the platform from any device with a fully responsive design. You can even turn your app into a downloadable mobile app with Softr's PWA feature.

Who is this content calendar template for?

This template is ideal for teams that manage content across multiple channels and need a simple way to coordinate planning and publishing. It's a great fit for:

Small marketing teams: Coordinate blog posts, social media, emails, and newsletters across channels.
Social media managers: Plan and schedule posts for Instagram, LinkedIn, Twitter, and other platforms.
Content agencies: Collaborate with freelance writers and creators on client campaigns.
Editorial and blogging teams: Organize your editorial calendar and track article status from draft to published.
Solo entrepreneurs and creators: Manage your own content pipeline without paying for enterprise software.
Startups building content marketing: Launch and scale your content strategy with clear visibility into what's planned, in progress, and published.
Nonprofit communications teams: Coordinate announcements, campaigns, and updates across multiple platforms.

“What we love most about Softr is the instantaneous, customizable power a no-code platform allows.”

David Malbin

Founder, Integral Ed

How to set up your content calendar template

1
Click Use template: Sign up or log in to your Softr account (it’s free, no credit card required!)
2
Connect and map your data: Connect to any of 14+ data sources (like Softr Databases, Airtable, Google Sheets, HubSpot, Notion, and more) in just a few clicks. Map your data to replace mock content in pre-set fields and pages.
3
Customize logic and branding: Adjust layouts with drag-and-drop. Set user groups and permissions to control access, then style everything to match your brand.
4
Go live in minutes: Your content calendar is ready! Publish and share the URL with your clients to start collaborating.

Frequently asked questions

What is a content calendar?
A content calendar is a planning tool that helps teams organize, schedule, and track content across multiple publishing channels. It replaces scattered spreadsheets and docs with a centralized system for managing blog posts, social media, newsletters, and other content.
Can I customize the content statuses and channels?
Yes. You can fully customize the Status field (e.g., Backlog, In Progress, In Review, Published) and add as many Channels as you need to match your content workflow.
How does role-based access work in this template?
The template includes two user groups: Managers (who can view and manage all content) and Content Creators (who can only see and edit their own assigned assets). This ensures team members have the right level of access.
What data sources does this template integrate with?
Softr supports over 17 data sources including Airtable, Google Sheets, Notion, monday.com, HubSpot, SQL databases, and more. You can also use Softr's built-in database to store and manage your content data.
Can I track performance metrics for my content?
Yes. The template includes simple rollup metrics like Assets Count per channel and Published Assets Count per user, so you can see productivity and content distribution at a glance.
Can I customize the calendar and Kanban views?
Absolutely. You can customize which fields appear in each view, add filters, change colors, and adjust layouts to match your team's workflow and branding.