Reseller List Spreadsheet Template

Your Reseller List database at a glance

Manage your indirect sales channels efficiently by keeping your partner directory, product catalog, and order pipeline aligned. This template eliminates the chaos of disconnected partner logs.

Four dedicated tables structure your operation: Resellers tracks partner profiles, tiers, and statuses; Users manages individual partner contacts and internal reps; Products organizes your catalog; and Orders links purchases directly to partner accounts.

Built-in AI fields automatically research company backgrounds from partner websites and generate consistent order logs as statuses change.

When multiple spreadsheet tabs break your reseller records

Partner directories kept in spreadsheets quickly fragment. One tab holds outdated contact details, another lists quarterly orders, and discount tier percentages get manually overwritten until nobody knows which margin applies.

What a structured database changes

A structured database enforces strict data integrity. Dates stay formatted, discount tiers remain fixed select options, and company records link directly to every submitted order without manual VLOOKUP formulas.

Instead of copy-pasting customer names across tabs, updating a partner record instantly reflects across their entire order history and team directory. This is exactly what Softr Databases are designed for.

What you can do with this template

Organize reseller organizations by their discount tiers (from Standard to Platinum) and review incoming orders in real time.

With native Database AI agents, you can automatically pull company background details directly from a partner website URL to speed up partner onboarding.

Who is this Reseller List database for

This template is tailored for teams managing indirect sales networks, distributor relationships, and wholesale accounts.

• Channel Sales Managers: Track partner performance, manage authorized tiers, and review order volume across territories.
• Wholesale Distributors: Maintain an accurate catalog, manage partner tier pricing, and log incoming purchase orders.
• Operations Teams: Onboard new reseller contacts and ensure accurate fulfillment records without manual cross-referencing.
• B2B Account Executives: Keep clean communication logs and monitor order status updates for distributor accounts.

How to take it further

Customize your database by tailoring fields to your distribution model. Add custom fields for territory regions, minimum order quantities, or specialized partner certifications directly inside your Softr Database.

Import your existing records in minutes using bulk CSV upload or sync data automatically from external tools using the API.

When your team is ready, build an app on top of this database. Use the AI Co-Builder to generate a dedicated reseller portal where partners log in to submit purchase orders, while your internal reps manage approvals using granular users and permissions.