Social Media Mentions Database Template

Your Social Media Mentions database at a glance

This template gives your team a centralized space to log brand mentions across TikTok, Instagram, LinkedIn, and X, while connecting every post back to specific campaigns and creators.

It organizes your data across structured tables: Mentions link directly to Authors and Campaigns, letting you roll up overall impressions and track creator activity without messy duplicates.

Built-in AI automatically detects post sentiment and researches public creator bios, saving hours of manual tagging and enrichment.

Why tracking posts in a blank sheet falls apart

When brand mentions live in disconnected rows, tracking creator reach and calculating campaign ROI quickly breaks down.

What a structured database changes

In a structured setup, every creator exists as a distinct record linked to their posts, platform details, and follower count. When an author posts multiple times, your totals update automatically without re-entering their data.

This reliability is what Softr Databases provide. You get typed fields for post URLs, publication dates, and impressions, ensuring accurate metrics every time.

What you can do with this template

Every logged post automatically updates campaign-level impressions and author mention histories through native rollups.

With embedded Database AI agents, the database categorizes sentiment as positive, neutral, or negative upon entry and researches creator profile URLs to draft bio summaries instantly.

Who is this Social Media Mentions database for

This template helps marketing teams and brand managers keep cross-platform brand monitoring organized and actionable.

• Social Media Managers: Track organic posts and influencer shoutouts across channels without losing context.
• Influencer Marketing Leads: Maintain a clean author directory with follower counts, bio summaries, and historical post logs.
• Brand & PR Teams: Monitor sentiment trends instantly to spot potential PR issues before they escalate.
• Campaign Directors: Aggregate total impressions across multiple creators to evaluate campaign performance in real time.

How to take it further

Customize the database: Add custom tags for product lines, adjust campaign statuses, or create select fields for tracking outreach stages directly in your database.

Import your existing data: Bring in historical mentions or influencer spreadsheets in minutes using CSV upload, or sync live mentions automatically via API.

Build a full app around it: Turn your database into an interactive portal when your team needs shared views. You can build an app in seconds using Softr's AI Co-Builder, generating user interfaces and workflows on top of this exact structure. Set up custom permissions so external creators submit their own post links while your internal team reviews sentiment and analytics.