Track feature adoption and user insights in an AI-powered dashboard built with AI to fit your product team's specific tracking workflow.


Choose the precise reporting views and tracking steps your team requires. Add blocks for heatmaps and segments, then iterate as your data grows.






Connect event streams, SQL databases, and segment data with real-time sync—or manage everything in Softr Databases. Create one source of truth for your product's performance.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give product managers and analysts tailored access to specific usage data, so every role sees the insights they need to make decisions.
Give product managers and analysts tailored access to specific usage data, so every role sees the insights they need to make decisions.
Streamline your response to churn risks with Softr Workflows. Trigger native notifications or data changes based on product usage behavior automatically.
Access and update your usage reports on the go. All tracking dashboards are mobile-ready out of the box for quick updates during meetings.
Use Google, email, or SSO logins to give your internal team fast, secure access to usage metrics—no IT support tickets needed.
Keep product and user data safe with SOC2 and GDPR compliance, plus fine-tuned access control at both the application and data levels.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Generate your product usage analytics tool in minutes with AI—no manual dashboard configuration required.

Add tracking for new features, adoption alerts, or custom cohorts as your product evolves—without a rebuild.

Start with usage tracking, then add customer portals or internal roadmaps—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A product usage analytics tool is a dedicated reporting space where product managers and data analysts can track user behavior, feature adoption, and retention metrics. It centralizes event data from your application into clear visualizations, eliminating the need to write complex SQL queries or juggle multiple data exports. This makes it easier to identify high-value features, pinpoint where users drop off, and provide a data-driven experience for your product team.
Softr is the first AI-native platform for building business software, making it easy to create a product usage analytics tool that mirrors your specific tracking requirements. You can describe your metrics to the AI Co-Builder to instantly generate your database, reporting pages, and filtering logic—already connected and secure.
You don't need to code custom charts. You can start by generating with AI, using a dashboard template, or building from scratch. Everything runs on Softr Databases, or you can connect external data sources like Airtable, Google Sheets, or BigQuery where your event logs live. You have full control to adjust the layout visually, define which stakeholders see specific cohorts, and brand the dashboard to match your internal design standards. It's fast to launch, simple to refine as you add new features, and scales alongside your user base.
You can include a wide range of features in your product usage analytics tool, depending on your product's key performance indicators. A powerful analytics app usually mixes visualization blocks with AI-powered insights:
- AI-Powered Intelligence – Use Ask AI to let your team query usage trends conversationally, or set up Database AI Agents to automatically summarize weekly churn risks based on login frequency.
- Vibe Coding Blocks – Build custom UI elements—like a heat map or specific cohort retention grid—using the AI Code block to "vibe code" exactly the visualization you need.
- Softr Workflows – Build native automations (like an email alert to the CS team) that trigger whenever a user's active session time drops below a certain threshold.
- User Portals & Logins – Securely manage access so internal stakeholders only see data relevant to their specific product modules.
- Forms & Data Collection – Capture qualitative feedback alongside quantitative data with custom feedback forms or bug report submissions.
- Dashboards & Charts – Visualize user growth, monthly active users (MAU), and feature engagement with real-time bar charts, line graphs, and summaries.
- Lists & Advanced Filtering – Display and manage segments with searchable tables, allowing you to filter by plan type, region, or sign-up date.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom for your data? Use the Vibe Coding block to generate a tailored analytics component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need for your data analysis. You can "vibe code" a product usage analytics tool in Softr by simply describing your tracking requirements—like active user trends or feature funnels—to the AI Co-Builder. Softr then generates a production-ready dashboard on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code for a chart, Softr handles the "boring 80%"—like user authentication for your team, database logic, and data security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw visualization libraries. You describe the metrics, Softr builds the tool, and it’s ready for your product team to start analyzing instantly.
Yes. You can manage multiple product lines or cross-functional teams in a single analytics portal. Each team member only sees the usage data and dashboards assigned to them, based on their login and role. This is useful for large organizations where different squads need to track specific feature sets without being distracted by unrelated product data.
Yes, you can. You don't need to bring your event data from a third-party tracker to start building with Softr. If you're starting fresh, you can use Softr Databases, which is built into the platform and can store your usage logs, user profiles, and event timestamps directly.
But if you already store event logs in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those too. You can also use the REST API connector to bring in usage pings from your application backend. Either way, you have full control over how your product metrics are structured and displayed.
Softr Databases is the recommended native, relational data source for your analytics tool. It is built explicitly for business apps, offering the performance and instant triggers needed for refreshing usage data in real time.
If you already have your usage telemetry elsewhere, Softr connects to 17+ external data sources. You can connect to Airtable, Google Sheets, BigQuery, and more. You can even congregate multiple sources—so your dashboard could pull subscription data from HubSpot and product event data from Softr Databases at once. Most sources support real-time sync, so any user action in your product is reflected in your analytics tool automatically.
Yes, Softr gives you full control over how your team experiences the product usage analytics tool. You can customize the layout, navigation, and metrics to match your internal reporting rhythm. Each page or chart block can be shown or hidden based on who's logged in, so a Product Manager sees high-level trends while an Engineer sees technical performance logs.
You can also set up different user roles, such as Viewer, Analyst, or Admin—and define exactly what each role can view or export. For example, a Viewer might only see read-only charts, while an Analyst can update data filters or add new categories. This level of customization is essential when sharing sensitive performance data across different departments, ensuring the experience is clean, secure, and tailored to each stakeholder’s needs.
Yes, you can fully white-label your product usage analytics tool in Softr. You can use your own company logo, corporate color palette, and a custom domain (like measurements.yourcompany.com) to make the dashboard feel like an internal proprietary tool. You can also remove all Softr branding, so your stakeholders only see your brand's identity while they analyze user growth.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your usage dashboard. You can adjust colors, fonts, and chart spacing to match your company branding. You can also choose how metrics are grouped on the page and set what specific segments are visible to different teams.
To display your product data, you can add different types of blocks depending on your reporting needs:
- Table blocks – to show detailed user logs, plan upgrades, or churn lists.
- List or Card blocks – to highlight power users or high-performing feature pods.
- Detail View – to drill down into a specific customer's journey and usage history.
- Forms – for internal tagging or categorizing of user feedback.
- Charts – to show MAU, DAU, retention curves, and revenue growth.
- Calendar blocks – to display product release dates alongside usage spikes.
If your tracking requirements change after a new release, it's easy to update the dashboard immediately in the visual builder.
Softr is built with enterprise security in mind. All product data is encrypted in transit and at rest, ensuring your usage analytics remain private. Softr apps give you full control over visibility; you can set up role-based permissions, manage analyst access within your data source, and apply global restrictions to protect sensitive KPI data across your entire tool.
For dashboards using Softr Databases, your usage data is stored in a secure environment in Germany with SOC 2 Type II compliance. For tools connected to external sources like BigQuery or SQL, Softr doesn't store your logs—it simply queries and displays them in real time based on your secure access settings. You are always in control of your data and who has the authority to view or filter your product metrics.
It is fully production-ready. Unlike many AI tools that just generate a static visualization script that is hard to maintain, Softr builds your product usage analytics tool on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team authentication, secure data hosting, and granular access rules) natively. This solves the long-term maintenance problem of AI: you get the speed of instant generation for your charts and tables without the headache of managing raw, unreliable code. Your dashboard is secure, scalable for millions of events, and ready for your product team to use for decision-making on day one.
Softr is the first AI-native platform specifically for building business software. Unlike visualization-only tools that just show graphs, or traditional no-code tools that require a steep learning curve to build a secure portal, Softr's AI Co-Builder creates comprehensive analytics apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your usage database and dashboard logic in minutes, then use visual controls for precise design adjustments. You get the speed of AI with the reliability of built-in business infrastructure like roles and permissions. It's designed for product teams who need to move from raw data to a functional reporting tool on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your usage analytics to the rest of your product stack. You can automate tasks using Softr Workflows, such as triggering a Slack notification when a key account stops using a feature, or sync with tools like Intercom and Stripe to see revenue data alongside usage. Softr also supports REST API and webhooks for advanced data ingestion.
Whether you need to push a usage alert to your CRM or pull in NPS scores from another system, you can build those connections into your dashboard without writing a single line of code.
Describe what you need. Softr's AI builds your analytics dashboard in minutes with no code required.