Analyze user behavior, optimize engagement, and uncover insights with a no-code analytics tool tailored to your business needs.


Build a product usage analytics tool that fits your team’s workflow. Start simple, then add new views and features as your needs change—no code required.
Connect spreadsheets, analytics platforms, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your analytics.
Build analytics dashboards tailored to each user group. Set up secure logins, user groups, and permissions—no coding required.
Give each role a personalized dashboard, showing only the metrics and reports they need.
Give each role a personalized dashboard, showing only the metrics and reports they need.
Connect to tools like Make, Zapier, or N8N to automate sharing reports and triggering alerts.
Check analytics and dashboards anywhere. Your reporting tool is mobile-ready out of the box.
Allow users to sign in with Google, email, or SSO—secure access to dashboards, no IT required.
Protect sensitive usage data with SOC2 and GDPR compliance, plus detailed access controls.
Let teams ask AI direct questions, surface trends, and find insights—right inside your usage analytics dashboard with Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your product usage analytics dashboard in minutes with drag-and-drop blocks and templates.
Add custom reports, filters, or integrations as your analytics needs change—no rebuild required.
Track product usage, share dashboards, and manage reporting—all in one place, with no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A product usage analytics tool is a platform where teams can log in to track, analyze, and visualize how users interact with their digital products. It consolidates all your product data, such as user activity, feature adoption, and engagement trends, in one place—making it much easier to understand user behavior and make data-driven decisions about your product's development.
Softr makes it simple to build a product usage analytics tool tailored to your team’s needs. You can connect your existing data sources—like Airtable, Notion, SQL databases, or other integrations—and create a dashboard where your team can log in, view analytics, share reports, and monitor key product metrics, all in one secure space.
No coding is required. You can start with a template or design your own layout, set up custom views, control who can access different analytics, and brand the tool to fit your company style. It’s quick to launch, easy to maintain, and flexible enough to support your evolving product analytics requirements.
You can include a variety of features in your product usage analytics tool, depending on what your team needs to track and analyze. Some common examples are:
\- User authentication – so each team member can securely access analytics
\- Custom dashboards – to display KPIs, usage trends, or feature adoption metrics
\- Charts and graphs – to visualize product data and user engagement
\- Advanced filters and search – to help your team find specific usage patterns
\- Data tables and lists – for detailed breakdowns of user activity or cohorts
\- Reports and exports – to share insights with stakeholders
\- Notifications or status updates – to alert the team to important changes or milestones
\- Permissions and roles – so different team members see only the data relevant to them
All features are built using Softr’s drag-and-drop blocks, making it easy to customize and update your analytics tool as your product and team grow.
No coding skills are required. You can build your entire product usage analytics tool using Softr’s visual editor. Everything from dashboards to data permissions can be customized without writing a single line of code.
Yes. You can manage multiple products, user segments, or teams within the same product usage analytics tool. Each stakeholder, such as a product manager or team lead, only sees the analytics and data relevant to their assigned products or user groups, based on their login and role. This makes it easy to collaborate across different teams or product lines while keeping data access secure and organized.
Softr supports a wide range of data sources for your product usage analytics tool. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in event or usage data from other sources using the REST API. You’re not limited to just one—you can integrate multiple data sources into your analytics dashboards and display them side by side. Most sources support real-time, two-way sync, so your product usage insights stay up to date automatically.
Absolutely. With Softr, you have full control over how stakeholders interact with your product usage analytics tool. You can tailor the layout, dashboards, and navigation to match your team's workflow and branding. Each section or report can be shown or hidden based on who’s logged in, so product managers, executives, or engineers only see the analytics and data relevant to them. You can define different user roles—such as admin, product owner, or analyst—and set what data each role can view or edit. This makes it easy to share relevant product usage insights securely with different teams or individuals while keeping sensitive data protected and the experience tailored to each user.
Yes, you can. You don’t need to import your usage data from another platform to start analyzing with Softr. If you’re starting from scratch, you can use Softr Databases, which is built-in and works seamlessly with your analytics dashboards. But if you already track product usage data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those sources too. You also have the option to use the REST API connector to bring in event or usage data from other systems. Either way, you stay in control of how your analytics data is structured and displayed.
Yes, you can fully white-label your product usage analytics tool in Softr. You can apply your own logo, brand colors, fonts, and use a custom domain to ensure the analytics dashboard looks and feels like it’s part of your own product suite. You can also remove all Softr branding, so users only see your company’s identity when accessing their analytics.
Absolutely. Softr gives you plenty of options to control the design and layout of your product usage analytics tool. You can tweak colors, fonts, spacing, and the overall structure of your analytics dashboard to fit your brand. You decide how each page is arranged, which blocks to include, and set what information different users see when they log in.
To present analytics data, you can use various block types based on your needs:
\- Table blocks – for displaying structured usage metrics or event logs
\- List or Card blocks – to showcase key product features or user segments
\- Detail View – for highlighting individual user activity or product journeys
\- Forms – to collect user feedback on features
\- Charts – for visualizing trends, usage stats, or engagement rates
\- Calendar blocks – to track usage over time or schedule feature rollouts
If your reporting needs evolve, it’s simple to make updates in the visual builder later on.
Softr is built with security as a priority. All data for your product usage analytics tool is encrypted both in transit (TLS) and at rest, and your analytics dashboards are hosted on secure, reliable infrastructure. You have full control over user access, with the ability to set role-based permissions, manage users from your data source, configure visibility rules, and use global restrictions to secure sensitive analytics data across your tool.
If you're connecting Softr to external sources like Airtable, Notion, or SQL, your data is not stored by Softr—it’s only displayed in real time according to your permissions. You always control who can view or interact with your product analytics.
Softr also follows industry best practices around authentication, access management, and platform monitoring to keep your analytics data secure.
You can get started for free. Softr’s Free plan lets you launch one analytics tool with up to 10 users and 2 user groups, and supports key data sources like Softr Databases, Airtable, and Google Sheets.
If your analytics tool needs to support more users or advanced features, you can check out Softr’s paid plans for a full breakdown: <http://softr.io/pricing>
Softr is designed to help you quickly build fully functional, user-facing apps—like product usage analytics tools, dashboards, and internal tools—without writing any code. What really sets it apart is how quickly you can move from concept to a live analytics tool, and how seamlessly it connects to your data sources.
Unlike some no-code platforms that focus on mobile apps (like Glide) or are more developer-centric (like Retool), Softr is made for non-technical teams who want full control over how their analytics tool looks, behaves, and handles user permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and deliver secure, branded analytics dashboards for your users or team members.
Everything is customizable visually—from layout and content to user access. With built-in features like user roles, forms, conditional logic, and API support, you don’t need multiple tools to create a powerful analytics dashboard.
Yes. Softr offers a wide range of integrations so you can connect your product usage analytics tool with the rest of your tech stack. You can automate tasks with Zapier, Make, or N8N, and connect to tools for notifications, reporting, or customer communications. Softr also supports REST API and webhooks for more advanced automation scenarios.
Whether you want to export analytics data, trigger alerts based on usage patterns, or sync with other business tools, you can automate these workflows—no coding required.