Track production, manage assets, and approve designs in an AI-powered system built with AI to fit your agency's creative workflows.




Customize your creative project management tool with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect assets, timelines, and client files from separate systems with real-time sync—or manage everything in Softr Databases. Create one source of truth for your agency.
Give each designer, strategist, and account manager the right tools and access. Set up secure logins and permissions—no IT support needed.
Give different creative team members tailored access and dashboards, so designers see tasks while managers see high-level resource views.
Give different creative team members tailored access and dashboards, so designers see tasks while managers see high-level resource views.
Streamline operations with Softr Workflows. Trigger native notifications when a project brief is finalized or a design is ready for review.
Access and update your project timelines or proof creative assets on the go. All tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your creative team fast, secure access to their production pipelines—no IT tickets needed.
Keep sensitive client assets and internal project data safe with SOC2 and GDPR compliance, plus fine-tuned access control.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your project tool in minutes with AI—no dev time or complex configuration needed for your design workflows.

Add features like client approval portals or asset libraries as your creative needs evolve—without starting over.

Start with project tracking, then add CRM or client portals—all in one place with no extra tool sprawl.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A creative project management tool is a secure digital workspace where design, marketing, and creative teams can centralize their entire production cycle. It allows you to organize project briefs, brand assets, feedback loops, and production timelines in one hub. By keeping all campaign details together, you eliminate messy email chains and scattered Slack messages, making it easier for creative directors and project managers to stay organized and deliver high-quality work on time.
Softr is the first AI-native platform for building business software, enabling the creation of a creative project management tool that mirrors your team's unique design workflow. You can describe your specific requirements—like tracking video production or managing social media calendars—to the AI Co-Builder to instantly generate your database, task views, and logic, all while remaining secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, or you can link directly to your creative assets in Airtable, Google Sheets, or HubSpot. You have full visual control to brand the interface to your agency's style and set specific permissions for freelancers and clients. It's fast to launch, simple to iterate on, and flexible enough to scale with your growing book of business.
You can include a wide range of features in your creative project management tool to streamline your production pipeline. A high-performing creative app usually combines standard management blocks with AI-powered automation:
- AI-Powered Intelligence – Use Ask AI to query project briefs conversationally, or set up Database AI Agents to automatically summarize client feedback into actionable task lists.
- Vibe Coding Blocks – Create custom UI components—like a dynamic color palette previewer or mood board—using the AI Code block to build exactly what your visual team needs.
- Softr Workflows – Build native automations that trigger Slack notifications when a creative asset is approved or sync status updates across teams automatically.
- User Portals & Logins – Securely manage access so freelancers only see assigned tasks, while clients see only their specific project portals.
- Forms & Data Collection – Capture project requests with custom forms that include file uploads for assets and brand guidelines.
- Dashboards & Charts – Visualize team capacity, billable hours, and project health with real-time charts.
- Lists & Advanced Filtering – Manage creative assets with searchable galleries, Kanban boards for WIP, and detailed asset views.
Everything is built using Softr's drag-and-drop blocks, giving you total creative control without writing code. If your agency grows, you can easily add new features as your workflow evolves.
Vibe coding is the fastest way to turn a creative vision into a functional tool using AI. You can "vibe code" your creative project management tool in Softr by simply describing your team's workflow—like 'I need a system to track logo design rounds'—to the AI Co-Builder. Softr then generates a production-ready application on top of a secure, relational database.
Unlike other tools that leave you with raw scripts, Softr handles the heavy lifting—like user authentication for clients, secure file storage, and role-based access—natively. This means you get the speed of AI generation without the technical overhead of managing custom code. You describe the creative process, Softr builds the tool, and your team can start uploading assets immediately.
Yes. You can manage multiple internal teams or external client accounts within a single creative project management tool. Each user only sees the creative briefs, asset folders, and timelines assigned to them based on their login and role. This is ideal for agencies that need to isolate client work while providing managers with a cross-functional view of all active production cycles.
Yes, you can. You don't need to have a pre-existing spreadsheet or database to start building your creative project management tool. If you're starting fresh, you can use Softr Databases, which is built into the platform and optimized for your application's logic from day one.
However, if your creative assets or timesheets are already in Airtable, Google Sheets, HubSpot, or SQL, you can easily connect those as well. You can even use the REST API to pull content from other design platforms. Regardless of your setup, you have complete control over how your creative data is organized and presented.
Softr Databases is the recommended native data source for your creative project management tool. It provides the highest performance and instant triggers for automations, ensuring your creative team experiences a lightning-fast UI when uploading high-res files or updating task statuses.
If you have existing data, Softr connects to over 17 external sources including Airtable, Google Sheets, HubSpot, and BigQuery. You can even combine sources—for example, pulling billable hours from Softr Databases and client contact info from HubSpot into one unified view. Most sources support real-time sync, so your project timelines always stay up to date.
Yes, Softr gives you granular control over the user experience of your creative project management tool. You can tailor the layout and navigation to match your internal design standards. Each block or page can be conditionally displayed, meaning a designer might see a task board while a client only sees a final approval gallery.
You can define specific roles—such as Art Director, Graphic Designer, or External Stakeholder—and set permissions for who can edit briefs vs. who can only leave comments. You can also create personalized dashboards that filter projects specifically for the logged-in user, keeping the workspace clutter-free and professional.
This customization ensures sensitive brand assets and budget data stay secure while providing each team member with the exact tools they need for their specific role.
Yes, you can fully white-label your creative project management tool in Softr. Use your agency’s logo, brand colors, custom typography, and a custom domain to ensure the tool feels like a bespoke product you've built for your clients. You can remove all Softr branding to maintain a premium, professional presence throughout the creative collaboration process.
Yes, you can. Softr provides immense flexibility to design a creative project management tool that looks as good as the work your team produces. You can adjust spacing, fonts, and page architecture to align with your aesthetic. You choose the block layout for each stage of production and decide exactly what users see when they sign in.
To showcase your work and manage tasks, you can utilize various blocks:
- Table blocks – to track project milestones and budget breakdowns.
- List or Card blocks – to display visual mood boards and creative asset galleries.
- Detail View – to provide a focused environment for reviewing single creative briefs.
- Forms – for intake of new creative requests and feedback.
- Charts – to report on team resource allocation and billable percentages.
- Calendar blocks – to track campaign launch dates and content schedules.
If your agency shifts focus or expands, updating the layout in the visual editor is instantaneous.
Security is central to Softr. All creative assets and project data are encrypted in transit (TLS) and at rest, and apps are hosted on world-class secure infrastructure. You retain full control over asset visibility; you can set role-based permissions so only authorized users can download high-resolution files or view sensitive campaign strategies.
For apps using Softr Databases, your data is stored in a secure SOC 2 Type II compliant environment in Germany. For those using external sources like Airtable, Softr acts as a secure presentation layer and does not store your files on its own servers. Softr adheres to industry best practices for platform monitoring and access control to keep your agency's intellectual property protected.
It is fully production-ready. While some AI tools produce experimental or buggy code, Softr builds your creative project management tool on a reliable, enterprise-grade foundation.
We provide the essential infrastructure natively—including secure file handling, user authentication, and granular permissions—so you don't have to build them from scratch. This eliminates 'Day Two' maintenance worries; you get a tool that is scalable, secure, and ready for your team to start managing real client projects immediately.
Softr is the first AI-native platform specifically designed for business software. Unlike 'vibe coding' tools that generate unmanageable blocks of code or traditional no-code platforms that can be overly complex to set up, Softr uses an AI Co-Builder to generate functional apps on top of a secure, production-ready foundation.
It offers a unique hybrid advantage: start with AI for the heavy lifting of database structure and logic, then use intuitive visual tools for pixel-perfect design. It includes built-in business essentials like roles and permissions that other tools require you to build manually. It's the ideal solution for creative directors who want to move from an idea to a live management tool in one day.
Yes. Softr supports powerful native workflows and a wide array of integrations to connect your creative project management tool to your entire tech stack. You can automate repetitive tasks like changing project statuses, or integrate with tools like Stripe for client invoicing and Intercom for support. Softr also supports webhooks and a REST API for advanced creative workflows.
Whether you need to trigger an email when a design is approved or sync data with your social media scheduling software, you can build these automations directly into your tool without writing any code.
Launch faster with a tool built for your agency’s creative workflow. Get started free—no dev needed.