Dashboard & Reporting

Build your own sales performance tracker, no code required

Monitor team performance, analyze sales data, and drive growth with a customizable tracker tailored to your business needs.

A user interface dashboard displaying sales performance metrics, including charts, graphs, and key statistics.
sales performance tracker mobile ui
Loved by 800,000+ teams around the globe
Data Management

Unify your sales data in real time

Connect spreadsheets, CRMs, and sales systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales performance.

Explore all data sources
Power

Custom access to sales dashboards. No dev required.

Empower your sales team with tailored dashboards and secure access. Set up user groups, permissions, and real-time reporting in minutes—without IT support.

Advanced permissions

Give sales managers and reps tailored dashboards with the metrics and reports relevant to their role.

User groups

Give sales managers and reps tailored dashboards with the metrics and reports relevant to their role.

Automations

Connect with CRM tools to automatically update performance metrics and trigger alerts for key sales activities.

Works on any device

Access sales performance dashboards from any device. Softr apps are mobile-ready out of the box.

Easy, secure logins

Allow your team fast, secure access to dashboards with Google, email, or SSO—no IT tickets needed.

Security

Keep sales data safe with SOC2 and GDPR compliance, plus detailed access controls for every user.

AI Magic

Give sales teams an AI assistant

Sales teams can ask AI for real-time stats and insights, right in your tracker, with answers pulled from live sales data.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building sales performance tracker

Easy, fast setup

Spin up a sales performance tracker dashboard in minutes with drag-and-drop blocks.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add new charts, KPIs, or data sources as your sales reporting needs change—no rebuild required.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Combine dashboards, reports, and sales activity tracking—all in one place, no extra tools needed.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom sales tracker in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a sales performance tracker?
What are the benefits of building a sales performance tracker with Softr?
What types of features can I build into my sales performance tracker?
Do I need to know how to code to build a sales performance tracker in Softr?
Can I manage multiple teams or sales reps in the same sales performance tracker?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my sales data in another tool?
Can I white-label my sales performance tracker in Softr, including using my own branding?
Can I customize the design and layout of my sales performance tracker?
How secure is my data in Softr apps?
How much does it cost to build a sales performance tracker with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your sales performance tracker today

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