Track leads, manage policies, and process claims in an AI-powered insurance CRM software built with AI to fit your agency's workflow.




Customize your insurance CRM software with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect lead spreadsheets, policy databases, and claims trackers with real-time sync—or manage everything in Softr Databases. One source of truth for your agency.
Give each agent the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different insurance agents tailored access and dashboards, so they only see the leads and policies assigned to them.
Give different insurance agents tailored access and dashboards, so they only see the leads and policies assigned to them.
Streamline your agency with Softr Workflows. Trigger native automations for renewal reminders or claim status updates based on data changes.
Access client files and update policy status on the go. This insurance CRM software is mobile-ready out of the box for field agents.
Use Google, email, or SSO logins to give your team fast, secure access to insurance records—no IT tickets needed.
Keep sensitive insurance data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your insurance CRM software in minutes with AI—no manual setup or complex configuration needed.

Add features like policy renewals, claims tracking, or automated reports as your agency grows—no rebuild needed.

Start with a CRM, then add client portals, document dashboards, or quote forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An insurance CRM software is a secure space where your agents or team members can log in to access information, like policy updates, claim files, lead forms, and renewal timelines. It keeps all policyholder communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your policyholders.
Softr is the first AI-native platform for building business software. It makes it easy to build an insurance CRM software that fits the way your agency works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your agency. It's quick to get up and running, simple to update, and flexible enough to grow with your insurance portfolio.
You can include a wide range of features in your insurance CRM software, depending on what your agent workflow looks like. A great insurance CRM software app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their policy data conversationally, or set up Database AI Agents to automatically summarize complex policy documents or perform background research on new leads.
- Vibe Coding Blocks – Build complex, custom UI elements—like a claims tracking timeline—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like automatic renewal reminders) that trigger notifications or sync data whenever a policy record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each agent only sees their own assigned leads or specific client views.
- Forms & Data Collection – Capture risk assessment information with custom forms, file uploads for IDs, and conditional logic.
- Dashboards & Charts – Visualize your sales performance and premium metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your data with searchable tables of policyholders, kanban boards for sales pipelines, and detailed record views for claims.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Use the Vibe Coding block to generate a tailored component with AI if you need something specific. And if your compliance needs change, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need for your agency. You can "vibe code" an insurance CRM software in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like policyholder authentication, database logic, and data security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your pipeline, Softr builds it, and it’s ready for your agents instantly.
Yes. You can manage multiple teams or departments in a single insurance CRM software. Each user only sees the content and lead data assigned to them, based on their login and role. This is useful for agencies with separate departments for life, health, and property insurance, or larger brokerages working with multiple regional teams.
Yes, you can. You don't need to bring your policyholder data from somewhere else to start building with Softr. If you're starting a new agency from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any insurance CRM software you build.
But if you already have policy data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from third-party actuarial or quote sources. Either way, you have full control over how your data is structured and displayed in your system.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers for policy updates, and a lightning-fast experience because the data is native to the platform.
If you already have your lead data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your insurance CRM software could pull in client records from Softr Databases and marketing leads from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how agents experience your insurance CRM software. You can customize the layout, navigation, and content to match your brand and underwriting workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the clients relevant to them.
You can also set up different user roles, such as agent, manager, or admin—and define exactly what each role can view or edit. For example, junior agents can see only their own leads, while managers can manage all agency records. You can also create personalized views by filtering policy data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, offices, or complex claims in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your insurance CRM software in Softr. You can use your agency's logo, brand colors, fonts, and a custom domain to make the software feel like a natural extension of your brand. You can also remove all Softr branding, so your agents and partners only see your company's identity throughout the policy management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your insurance CRM software. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different agents see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, upcoming renewals, or monthly premiums
- List or Card blocks – to highlight things like agent profiles, policy types, or helpful resources
- Detail View – to show one record at a time, like a policyholder's full history dashboard
- Forms – for claims submission and lead collection
- Charts – to show agent performance or sales target insights
- Calendar blocks – to display renewal deadlines or follow-up appointments
If your agency processes or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All policy data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your insurance CRM software. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive policyholder PII across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your insurance CRM software on top of a stable, business-grade foundation.
We handle the "boring 80%" (like agent authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your agency team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration for every field, Softr's AI Co-Builder creates an insurance CRM software on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your policy database, app, and logic in minutes, then use visual controls for precise editing of your sales funnel. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for agents and managers who want to move from a lead spreadsheet to a full production CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your insurance CRM software to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for premium payments and Intercom for client support. Softr also supports REST API and webhooks for more advanced insurance workflows.
Whether you need to send policy data to another system, trigger automated emails based on lead status changes, or display information from other quoting tools, you can build it into your insurance CRM software, without writing code.
Describe what you need. Softr's AI builds your insurance CRM software in minutes. Start for free.