Track leads, manage project stages, and store contracts in an AI-powered home improvement crm built with AI to fit your contracting workflow.




Customize your home improvement crm setup with the exact steps and views your team needs. Add features as projects evolve—no code or IT needed.





Connect leads, site photos, and contracts with real-time sync—or manage everything directly in Softr Databases. Create one integrated source of truth for your business.
Let contractors, project managers, and clients log in to a fully branded portal. Set up permissions and personalized access in minutes—no code needed.
Automate your contracting operations with Softr Workflows for client notifications, task updates, and status changes that trigger instantly.
Automate your contracting operations with Softr Workflows for client notifications, task updates, and status changes that trigger instantly.
Assign roles for field crews, office managers, or homeowners—each user gets access to only the project details and tasks they need.
Control who can view, edit, or sign home improvement contracts and project summaries—down to the specific field level.
Keep customer addresses and project data safe. Softr is fully compliant with SOC2 and GDPR regulations to protect your business info.
Capture site visit details, job inspections, or client sign-offs using flexible form blocks tailored to each specific home improvement task.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your home improvement crm in minutes with AI—no manual setup or complex configuration needed.

Add features like project stage tracking, site visit schedules, or document storage as your business grows.

Start with a CRM, then add client portals, dashboards, or project trackers—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A home improvement CRM is a secure space where your contracting business can manage leads, project estimates, client communications, and job timelines. It keeps all project documentation in one place, so you don't have to rely on back-and-forth emails or messy paper folders. This makes it easier to stay organized during a remodel and provide a better experience for both your homeowners and site crews.
Softr is the first AI-native platform for building business software. It makes it easy to build a home improvement CRM that fits the specific way your contracting business operates. You can describe your needs to the AI Co-Builder to instantly generate your database, lead tracking pages, and project logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which site managers see which job site details, and brand it to match your construction company. It's quick to get up and running, simple to update, and flexible enough to grow with your renovation volume.
You can include a wide range of features in your home improvement CRM, depending on what your installation or construction workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query project history conversationally, or set up Database AI Agents to generate weekly progress summaries for your clients.
- Vibe Coding Blocks – Build complex, custom UI elements—like an interactive floor plan viewer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email when a site inspection is passed) that trigger notifications or sync data whenever a record is updated or a status button is clicked.
- User Portals & Logins – Securely manage access so subcontractors only see their specific job tasks while homeowners see their own payment schedules.
- Forms & Data Collection – Capture lead information with custom intake forms, photo uploads from the job site, and conditional logic for different project types.
- Dashboards & Charts – Visualize your sales pipeline performance and project margins with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your project data with searchable tables, kanban boards for job stages, and detailed material order views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your business grows, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need to track projects. You can "vibe code" a home improvement CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like contractor authentication, lead database logic, and site security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code for your business. You describe the workflow, Softr builds the CRM, and it’s ready for your field teams or clients instantly.
Yes. You can manage multiple service crews or renovation projects in a single CRM. Each foreman or homeowner only sees the content and project data assigned to them, based on their login and specific permissions. This is useful for construction firms, landscaping companies, or any general contractor working with multiple specialized subcontractors at once.
Yes, you can. You don't need to bring your lead or project data from somewhere else to start building with Softr. If you're starting a new high-end renovation business from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM app you build.
But if you already have existing project data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in estimates from other estimation software. Either way, you have full control over how your home improvement data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for your home improvement CRM. It is built explicitly for business apps, offering the highest performance, instant job status triggers, and a lightning-fast experience because the project data is native to the platform.
If you already have your lead lists elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your portal could pull in material costs from Softr Databases and customer support tickets from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how homeowners and subs experience your home improvement CRM. You can customize the layout, navigation, and site photos to match your brand and job site workflow. Each page or block can be shown or hidden based on who's logged in, so every client sees only their specific remodel progress.
You can also set up different user roles, such as Homeowner, Site Supervisor, or Office Admin—and define exactly what each role can view or edit. For example, clients can see only their invoices, while internal teams can manage all active projects and lead pipelines. You can also create personalized views by filtering data based on the logged-in project manager.
This level of customization is especially useful when you're managing multiple residential projects or specialized trades in the same app. It helps keep the experience clean, secure, and tailored to each stakeholder.
Yes, you can fully white-label your home improvement CRM in Softr. You can use your own logo, company colors, fonts, and custom domain to make the CRM feel like a natural extension of your home improvement business. You can also remove all Softr branding, so your clients only see your contracting company's identity throughout their project journey.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your project management interface. You can adjust colors, fonts, and page structure to match your branding. You can also choose how each job card is laid out, decide which blocks go where, and set what your field techs see when they log in to update a job.
To display your project data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like material lists, cost items, or lead trackers
- List or Card blocks – to highlight project galleries, available services, or crew profiles
- Detail View – to show one job record at a time, like a master project dashboard
- Forms – for site reports and measurements
- Charts – to show project budget versus actual spend
- Calendar blocks – to display project milestones or installation dates
If your service offerings or internal processes change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All project details are encrypted in transit (TLS) and at rest, and your CRMs are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see client contracts and lead contact info. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive financial data across your entire CRM.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your homeowner data—it just displays it in real time based on your access settings. You're always in control of your CRM data and who can view or edit it.
Softr also follows industry best practices for authentication and access control to help keep your project information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain for a growing construction business—Softr builds your home improvement CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like crew authentication, secure hosting, and granular payroll permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your technicians or homeowners to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code for tracking jobs, or traditional no-code CRM builders that require hours of manual configuration, Softr's AI Co-Builder creates your home improvement CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your project database, app interface, and status logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth for crews, roles for subs, and secure hosting) already built-in. It's designed for home improvement teams who want to move from an idea to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your home improvement CRM to the rest of your business stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for project deposits and Intercom for customer questions. Softr also supports REST API and webhooks for more advanced workflows like sending data to home services booking platforms.
Whether you need to send job completion data to accounting, trigger SMS reminders to clients based on work status, or display inventory levels from other tools, you can build it into your CRM without writing code.
Describe what you need. Softr's AI builds your custom construction CRM in minutes. Get started for free.