Manage client policies, track claims, and improve service with a customizable CRM tailored to your insurance business needs.


Create an insurance CRM that matches your workflow. Add only the features and views you need, and adapt your setup easily as your business grows.
Connect spreadsheets, policy management systems, and other tools with real-time sync—or manage everything in Softr Databases. Create one source of truth for your insurance business.
Empower your insurance team with a secure CRM for managing leads, policies, and clients. Set up logins, user groups, and permissions with ease—no IT support needed.
Assign tailored dashboards and access to sales, claims, or support teams—each sees just what’s relevant.
Assign tailored dashboards and access to sales, claims, or support teams—each sees just what’s relevant.
Connect with your favorite tools to automate policy updates, reminders, and client follow-ups—no manual entry required.
Access and update policies or client info on desktop or mobile. All CRM features are mobile-ready out of the box.
Team members can log in securely with Google, email, or SSO—giving fast, safe access to your CRM.
Protect sensitive client and policy data with SOC2 and GDPR compliance, plus robust access control.
Agents can ask AI about leads, policies, or contacts and get instant answers—right inside your free Softr insurance CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your free insurance CRM in minutes using simple drag-and-drop blocks and templates.
Add policy tracking, lead management, or reports as your insurance workflows change—no rebuilds needed.
Start with your CRM, then add client portals or claims forms—all in one place, no extra tools required.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A free insurance CRM is a secure, online platform where insurance agents and brokers can manage leads, clients, policies, and communications—all in one place. It helps keep track of client details, follow-ups, policy renewals, and important documents, so you don’t have to juggle spreadsheets or manual reminders. This makes it easier to stay organized and deliver a professional experience to your insurance clients.
Softr makes it simple to create a free insurance CRM tailored to the way your agency works. You can connect your existing client and policy data from sources like Airtable, HubSpot, Notion, or SQL, and build a CRM where agents can log in to manage leads, update policy details, schedule follow-ups, and share documents—all from one dashboard.
No coding is necessary. You can start with a template or build from scratch, customize the interface, set up user roles, and brand it for your agency. It’s fast to launch, easy to update, and flexible enough to grow with your book of business.
You can add a variety of features to your free insurance CRM depending on your agency’s workflow. Some popular options include:
\- Agent logins – so each producer can access their own leads and book of business
\- Custom dashboards – to display lead status, policy overviews, or key performance data
\- Forms – for lead intake, policy applications, or customer feedback
\- File sharing – securely exchange policy documents, quotes, or client files
\- Search and filters – to quickly find contacts, policies, or tasks
\- Tables, lists, and detail views – to track renewals, claims, or upcoming appointments
\- Comments or status updates – to keep notes and communication in one place
\- Charts – to visualize sales metrics or policy pipelines
\- Calendar view – for tracking renewal dates, meetings, or follow-ups
\- Permissions and roles – so agents, managers, and admins see only what they need
All these features can be built with Softr’s drag-and-drop tools, so you don’t need to write code. If your agency’s needs change, it’s easy to update your CRM anytime.
No coding is required. You can build your free insurance CRM entirely with Softr’s visual editor. Everything from the layout to roles and permissions can be customized without writing a single line of code.
Yes. You can manage multiple insurance clients or agency teams within a single free insurance crm. Each user will only see the policies, claims, or documents assigned to them, based on their login and role. This is especially helpful for insurance agencies or brokers who work with various clients or manage different sales teams all in one place.
Softr supports a wide range of data sources for your free insurance crm. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in insurance records from other sources using the REST API.
You’re not limited to just one. You can link multiple data sources to your crm and display them together—for example, pulling in client info from Airtable while syncing policy updates from Google Sheets. Most sources support real-time, two-way sync, so your crm stays up to date automatically.
Yes, Softr gives you full control over how users interact with your free insurance crm. You can tailor the layout, navigation, and content to fit your agency’s workflow and branding. Each page or section can be shown or hidden based on the user logged in, so every insurance agent or client only sees what’s relevant to them.
You can also set up different user roles, like agent, admin, or client—and control what each role can view or edit. For example, clients can access just their own policies and claims, while internal staff can manage all client records. You can even create personalized dashboards by filtering data based on the logged-in user.
This customization is especially useful when your agency is managing multiple clients or teams in the same crm, keeping everything organized, secure, and tailored for everyone.
Yes, you can. You don’t need to have existing data elsewhere to start setting up your free insurance crm on Softr. If you’re starting from scratch, Softr Databases are built right into the platform and integrate seamlessly with the crm you build.
If you already have client or policy data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. There’s also a REST API connector to bring in data from other sources. No matter where you start, you have control over how your insurance data is organized and displayed in your crm.
Yes, you can fully white-label your free insurance CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your CRM look and feel like an extension of your agency or brokerage. You can also remove all Softr branding, so your team and policyholders see only your company’s identity throughout the platform.
Absolutely! Softr gives you plenty of control over the design and layout of your free insurance CRM. You can adjust colors, fonts, spacing, and page structure to fit your agency's brand. Decide how each page is laid out, arrange different blocks, and set what different users (like agents or policyholders) see when they log in.
For your insurance data, you can add blocks depending on your needs:
\- Table blocks – for policies, claims, or contact lists
\- List or Card blocks – to feature clients, agents, or policy details
\- Detail View – to show a specific policy or claim in depth
\- Forms – for collecting client information or submitting claims
\- Charts – for tracking sales or claim statistics
\- Calendar blocks – to display policy renewal dates or appointments
If your needs change, it’s easy to update the CRM right in the visual builder.
Softr is designed with security at its core. All data in your free insurance CRM is encrypted in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. You have full control over user permissions—you can set up roles for agents, admins, and policyholders, manage users directly from your data source, define access rules, and apply global restrictions to protect sensitive client and policy data.
If you connect your CRM to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your permissions. You remain in full control over your insurance data, always.
Softr follows industry standards for authentication, access control, and platform monitoring to help keep your information safe and compliant.
You can start building your free insurance CRM at no cost. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and supports all major data sources like Softr Databases, Airtable, and Google Sheets.
If your CRM needs to support more users, advanced features, or additional integrations, you can explore Softr’s paid plans to scale as your insurance agency grows.
Softr is built to make it simple to create fully functional, user-friendly apps—like your free insurance CRM—without coding or hiring developers. What stands out is how quickly you can launch a working platform and how easily it connects with your insurance data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is designed for non-technical teams who want full control over CRM layout, user experience, and permissions. Connect directly to Airtable, Google Sheets, Softr Databases, or SQL to create secure, branded CRMs for your agency team and clients.
You control everything visually—from content to user roles and access. With built-in features like forms, conditional logic, and APIs, there’s no need to piece together multiple tools to create a polished insurance CRM.
Yes! Softr supports a wide range of integrations to connect your free insurance CRM with the rest of your tools. You can automate tasks using Zapier, Make, or N8N; sync with platforms like Stripe for payments, or Intercom for customer support; and use REST APIs and webhooks for advanced workflows.
Whether you want to trigger follow-ups when a claim is submitted, push policy data to another system, or display information from outside apps, you can automate these workflows in your CRM—all without writing code.