CRM

Build your own automobile CRM, no code required

Manage customer relationships, track leads, and enhance sales processes with a customizable CRM tailored for your automobile business.

A user interface dashboard for an automobile CRM displaying customer information, vehicle details, sales statistics, and navigation menus.
automobile crm mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your vehicle data together in real time

Connect spreadsheets, CRMs, and service management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your automotive business.

Explore all data sources
Power

Custom access for every sales team. Built-in security, no dev time.

Empower your automotive sales and service teams with tailored dashboards, secure logins, and permissions—no IT support needed.

Advanced permissions

Give sales reps, managers, and service teams tailored access to customer and vehicle information—so each role sees just what they need.

User groups

Give sales reps, managers, and service teams tailored access to customer and vehicle information—so each role sees just what they need.

Automations

Connect with tools like Make, Zapier, or N8N to automate follow-ups, service reminders, and sales updates—saving valuable time.

Works on any device

Access your CRM on the showroom floor or service bay. All apps are mobile-ready out of the box.

Easy, secure logins

Use Google, email, or SSO logins to give your team quick, secure access—no IT tickets required.

Security

Keep customer and vehicle data safe with SOC2 and GDPR compliance, plus fine-tuned access control for every department.

AI Magic

An AI teammate for auto sales

Let sales teams ask AI for customer info, follow-ups, or inventory updates—all answered instantly within your CRM portal.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building automobile crm

Easy, fast setup

Launch your automobile CRM in minutes with drag-and-drop blocks and prebuilt templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add custom fields, workflows, or integrations as your dealership needs change—no rebuild required.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with a CRM, then add service portals, inventory tools, or forms—all in one platform.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom automobile CRM in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is an automobile CRM?
What are the benefits of building an automobile CRM with Softr?
What types of features can I build into my automobile CRM?
Do I need to know how to code to build an automobile CRM in Softr?
Can I manage multiple dealerships or sales teams in the same automobile CRM?
Which data sources does Softr support for my automobile CRM?
Can I customize the user experience and permissions in my automobile CRM?
Can I use Softr if I don’t already have my dealership data in another tool?
Can I white-label my automobile CRM in Softr, including using my own branding?
Can I customize the design and layout of my automobile CRM?
How secure is my data in Softr apps?
How much does it cost to build an automobile CRM with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your automobile CRM today

Set up your first CRM in minutes without coding
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