Lead Generation Form Template

Capture high-quality leads with an AI-powered multi-step form that automatically enriches company data.

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Overview

This free template helps you build an intelligent lead capture form that does more than just collect information—it automatically enriches company data using AI, saving your team hours of manual research.
It includes a pre-configured database structure with AI enrichment fields, but you can easily customize the form fields, add conditional logic, and connect it to your CRM or other tools through Softr's native integrations.

Why use this lead generation form template

Capture better-qualified leads: Multi-step layout improves completion rates and collects structured data about contact info, company details, and specific needs.
Automate lead research with AI: AI agents automatically enrich submitted leads with industry classification, company descriptions, and business insights based on website URLs.
Launch in minutes, customize as you grow: Start with a ready-made form structure, then easily adjust fields, styling, and integrations to match your lead qualification process.

Template features:

Multi-step form layout
Break the form into digestible stages—contact details, company information, and needs description—to improve completion rates and user experience.
AI-powered company enrichment
Automatically populate industry, company description, and business insights based on the submitted website URL using built-in AI agents.
Customizable form fields
Easily adjust field labels, placeholders, validation rules, and required settings to match your lead qualification criteria.
Email validation
Ensure data quality with built-in email validation that prevents typos and invalid addresses.
Custom thank you page
Create a branded confirmation experience with custom messaging, next steps, or calls-to-action after form submission.
Full branding control
Customize logos, colors, fonts, and layout to match your brand identity and create a professional first impression.
Works on any device
Allow users to submit leads from any device with a fully responsive design that adapts to desktop, tablet, and mobile screens.

Who is this lead generation form template for?

This template is perfect for any business that needs to capture and qualify inbound leads efficiently. It's especially useful for:

B2B SaaS companies: Qualify prospects by automatically enriching their company data before sales follow-up.
Agencies & consultants: Collect project requirements and company context in one smooth intake process.
Service providers: Understand client needs while gathering firmographic data for better proposal targeting.
Marketing teams: Build lead databases with AI-enriched company intelligence without manual research.
Sales development teams: Pre-qualify leads with automatic industry classification and company insights.
Startups: Build a qualified prospect database from day one with minimal manual data entry.

“What we love most about Softr is the instantaneous, customizable power a no-code platform allows.”

David Malbin

Founder, Integral Ed

How to set up your lead generation form template

1
Click Use template: Sign up or log in to your Softr account (it’s free, no credit card required!)
2
Connect and map your data: Connect to any of 14+ data sources (like Airtable, Google Sheets, HubSpot, Notion, and more) in just a few clicks. Map your data to replace mock content in pre-set fields and pages.
3
Customize logic and branding: Adjust layouts with drag-and-drop. Set user groups and permissions to control access, then style everything to match your brand.
4
Go live in minutes: Your lead generation form is ready! Publish and share the URL with your clients to start collaborating.

Frequently asked questions

What is a lead generation form?
A lead generation form is a digital form designed to capture information from potential customers who express interest in your products or services. It typically collects contact details, company information, and specific needs or pain points to help sales teams qualify and follow up with prospects.
How does AI enrichment improve lead forms?
AI enrichment automatically researches and populates additional company data based on basic information like a website URL. This eliminates manual research, ensures data consistency, and gives your sales team immediate context about industry, company size, and business focus—all before the first follow-up call.
Why use a multi-step form instead of a single-page form?
Multi-step forms improve completion rates by breaking long forms into smaller, more manageable sections. They reduce form abandonment, make the experience feel less overwhelming, and allow you to collect more detailed information without intimidating prospects.
Can I customize the form fields and questions?
Yes. You can easily add, remove, or modify form fields to match your specific lead qualification needs. Softr's drag-and-drop builder lets you adjust field types, labels, validation rules, and conditional logic without any coding.
Does this form integrate with CRM systems?
Yes. Softr connects directly to 17+ data sources including HubSpot, Airtable, Google Sheets, and SQL databases. You can also use integrations with Zapier, Make, or webhooks to automatically send form submissions to any CRM or marketing automation platform.
Can I track form performance and conversion rates?
Yes. You can connect analytics tools like Google Analytics or use Softr's built-in analytics to track form views, submissions, completion rates, and drop-off points to continuously optimize your lead capture process.