Mentoring Platform - Used by Australian Olympic Gold Medalists & High Profile Businesswomen

In 2022, Minerva Network set a bold goal: engage 1,000 athletes by 2025. But with limited resources and growing demand, their existing systems couldn’t keep up. Key challenges included:

• Manual processes: Operations ran on Google Sheets, emails, and file reviews, creating major admin overhead.
• Confusing registration flows: Multiple forms led to incomplete or inconsistent data.
• No engagement tracking: The Minerva Network couldn’t reliably measure athlete or mentor participation.
• Resource constraints: A small, rotating team of volunteers, council members, and pro-bono partners struggled to manage the growing load.

Minerva Network needed a digital solution that fit a nonprofit budget, worked for multiple stakeholders (including staff, council, athletes, volunteers, and mentors), and could grow with the team's changing needs.

The Solution

Minerva Network’s fractional COO, Kristy Bayley, partnered with Softr expert Shenal Harakh to design a flexible, scalable digital system built entirely with no-code tools.

They started by centralizing data in Airtable, creating a single CRM for athletes, mentors, and industry partners. With Airtable and Twilio, they automated reminders, follow-ups, and task triggers, freeing up the team’s time and reducing errors.

Shenal then built a custom portal using Softr, giving mentors and athletes a place to manage relationships and access resources.

Key features include:

• Secure sign-on: Built-in authentication protected user data and scaled easily.
• Registration and networking: Users could sign up, update profiles, and connect with others across The Minerva Network.
• Surveys: Early engagement data was collected through built-in Airtable and Softr forms.
• Learning management: Users accessed development tools, goal-setting worksheets, and training modules in one place.
• Monthly reporting: Admins tracked engagement and program status in real time.

To reduce friction, Shenal used automation and validation rules in Airtable to eliminate duplicate data. Feedback loops helped refine the system continuously, and she started by designing for admin use cases before expanding functionality to end users.