LeadscrafterB2B Portal

LeadscrafterB2B Portal is a purpose-built, no-code lead intelligence platform I created with Softr to deliver dynamic, high-quality company leads across the DACH (Germany, Austria, Switzerland) region. The portal combines automated web data extraction, subscription billing, and workflow orchestration so businesses can discover, qualify, and purchase targeted B2B leads without manual scraping or painful data wrangling.

Core architecture & integrations

Softr (frontend + access control): The portal’s user interface, membership system, dashboard, search, and filtering are all built in Softr. It provides SaaS-style membership tiers, protected lead pages, downloadable exports, and a polished UX for both buyers and admins.

Apify (data sourcing & scraping): Apify runs scheduled crawlers and scrapers across industry directories, company sites, public registries, and other permitted sources in the DACH market. Scrapers are tuned for German-language pages and region-specific formats to capture accurate company details.

Zapier (workflow automation & orchestration): Zapier connects Apify and Stripe to Softr’s backend. It receives Apify webhooks, normalizes and deduplicates records, maps fields to the portal’s database, triggers enrichment/validation steps, and pushes updates to Softr in near real-time.

Stripe (payments & subscription management): Stripe handles one-time purchases, subscription tiers, metered billing (lead credits), payment retries, and webhooks. Zapier listens to Stripe webhooks to update user entitlements in Softr (e.g., add credits, upgrade access, revoke access on failed payments).

Data flow & automation (how a lead gets from the web into a user’s dashboard)

Source & scrape — Apify runs crawlers on a schedule (daily/weekly/real-time) against pre-approved DACH sources. Scrapers extract structured fields like company name, HQ address, industry, employee band, website, phone, publicly available email patterns, and notes about business activities.

Webhook → Zapier — When Apify completes a job it POSTs results to Zapier. Zapier runs transform steps: field normalization, language-aware parsing (German date/number formats), deduplication checks, and threat/quality filters.

Enrich & validate — Optional validation steps (e.g., website health, email pattern checks) ensure leads are actionable before being saved.

Save to portal — Zapier writes the processed records into the portal’s backend (Softr’s data source or a connected database) and marks each lead with metadata: source, timestamp, freshness, and confidence score.

Delivery & access — Depending on the customer’s subscription (metered credits, tiered access, or pay-per-lead), Zapier or Stripe webhooks grant access so the user can view, download, or claim leads. The portal updates the user’s credits and delivers usage receipts automatically.

Ongoing refreshes — Leads are revalidated on a schedule or on-demand, keeping the dataset fresh and reducing stale contacts.

Features tailored for DACH-focused B2B users

Region-aware scraping: Crawlers are configured to respect German-language patterns, Handelsregister entries, and local directory structures to maximize accuracy in Germany, Austria, and Switzerland.

Advanced filtering & segmentation: Users can filter by industry (NACE/NAICS-like categories), company size, location, revenue band, and custom tags to quickly find target-fit prospects.

Lead scoring & confidence: Each record carries a confidence score and provenance metadata (which source provided it, when it was last checked).

Export & CRM handoff: Download CSV or push leads into CRM tools via Zapier workflows — ready for outreach sequences.

Subscription & credits model: Flexible commercial plans — monthly subscriptions, pay-as-you-go lead credits, or enterprise access — all managed via Stripe and enforced in the portal.

Admin tools: Dashboards for ingestion status, scraper performance, dispute resolution, billing reports, and audit logs to track lead provenance and user activity.

GDPR & compliance-first design: The portal enforces region-appropriate data handling: source logging, opt-out mechanisms, and processes to remove records on legitimate requests. Scrapers intentionally target business-public data and avoid harvesting personal data beyond public business contact points.

Business value & use cases

Fast go-to-market research: Sales and growth teams get instant access to regional prospect lists without hiring data sourcing specialists.

Hyper-targeted outbound: Narrow down prospects by industry, location, and company size so SDRs can personalize outreach and increase conversion rates.

Cost & time savings: Automation replaces manual scraping and list-cleaning workflows, saving teams hours per week and reducing procurement costs for lead lists.

Reliable recurring revenue for you (if you sell the product): Subscription + credit models create predictable income and allow users to scale their access as they grow.

Scale & freshness: Scheduled rechecks and auto-enrichment mean customers receive newer, higher-quality leads than static purchased lists.

Technical & operational considerations

Quality controls: Deduplication rules, source weighting, and confidence thresholds reduce false positives and poor-quality leads.

Rate-limits & politeness: Scrapers are configured to respect robots.txt and rate limits; sourcing focuses on legally available business information.

Localization: UI text and date/number formats are localized when needed for DACH users; search handles German characters and umlauts correctly.

Extensibility: The Zapier layer makes it easy to add more integrations (CRMs, enrichment services, or analytics tools) without reworking the core platform.

Outcome

LeadscrafterB2B Portal turns the tedious parts of lead generation into an automated, reliable system: region-accurate company discovery, quality-first validation, seamless billing, and immediate delivery to users. For businesses selling into the DACH market, it removes manual bottlenecks, improves targeting precision, and speeds up pipeline creation — all delivered via a clean, no-code interface built with Softr.