Monitor performance, track metrics, and streamline operations with a customizable dashboard tailored to your small business needs.


Set up a dashboard with just the views and tools your small business needs. Easily adjust and add features as your workflows change—no coding required.
Connect spreadsheets, sales tools, and project management systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your small business.
Empower your small business with tailored dashboards, role-based access, and secure reporting. Set up permissions, groups, and insights—no IT needed.
Let each team or department access the data that matters most to them, with personalized dashboards.
Let each team or department access the data that matters most to them, with personalized dashboards.
Connect your dashboard with tools like Make, Zapier, or N8N to automate data updates and reporting workflows.
Access your business dashboards and reports from desktop or mobile. All views are mobile-ready by default.
Enable secure access for your team with Google, email, or SSO logins—no IT requests needed.
Protect your business data with SOC2 and GDPR compliance, plus detailed permissions for every report.
Owners can ask AI for financial insights or metrics and get quick answers—right inside your Softr business dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your small business dashboard in minutes with drag-and-drop blocks and ready templates.
Add new reports, data sources, or users as your business changes—no need to start over.
Unify key metrics, forms, and team workflows in one dashboard—no switching between tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A small business dashboard is a secure online space where your team can log in to access important business data, metrics, updates, and resources all in one place. It centralizes key information—like sales reports, project statuses, and financial summaries—so you don’t have to juggle spreadsheets or multiple tools. This helps your team stay organized, make informed decisions, and keep day-to-day operations running smoothly.
Softr makes it easy to build a small business dashboard tailored to your company’s needs. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a dashboard where your team can log in, track progress, view reports, and collaborate, all in one place.
There’s no coding required. You can start with a template or build from scratch, adjust the layout, control who sees what, and add your branding. It’s quick to launch, easy to update, and flexible enough to adapt as your business grows. It just helps your team stay organized and your data look polished.
You can include a wide variety of features in your small business dashboard, depending on your workflow. Some popular options include:
\- User logins – so each team member accesses their own relevant data
\- Custom dashboards – to display sales numbers, project statuses, or financial overviews
\- Forms – for submitting updates, feedback, or requests
\- File sharing – for uploading and downloading important business documents
\- Search and filters – to help users quickly find the information they need
\- Tables, lists, and detail views – to display records like tasks, clients, or transactions
\- Comments or status updates – to keep internal communication clear and centralized
\- Charts – to visualize business performance, metrics, or deadlines
\- Calendar view – for tracking meetings, deadlines, or key business events
\- Permissions and roles – so different team members only see the information relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can create these features without coding. And if your needs change, updating the dashboard is easy.
No coding is required. You can build your small business dashboard entirely using Softr’s visual editor. Everything from layout to access permissions can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams within a single small business dashboard. Each user will only see the sections and data assigned to them, based on their login and user role. This setup is especially helpful if your small business works with different clients, departments, or partners, allowing you to keep everything organized in one place.
Softr supports a variety of data sources for your small business dashboard. You can connect Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. Data from other sources can also be brought in using the REST API.
You’re not restricted to just one data source. Multiple sources can be integrated into a single dashboard and shown together—so your small business dashboard can, for example, pull in data from both Airtable and HubSpot at the same time. Most sources also support real-time, two-way sync, so both your dashboard and your data source stay up to date.
Yes, Softr allows you to fully customize how users interact with your small business dashboard. You can personalize the layout, navigation, and content to fit your company’s brand and workflow. Each page or section can be shown or hidden depending on who is logged in, so each user only sees what’s relevant to them.
You can also define custom user roles, such as admin, team member, or partner, and control exactly what each role can view or edit. For example, employees might have access to all data, while clients can only see information relevant to them. You can also create personalized dashboards by filtering data for logged-in users.
This level of customization is especially valuable when you’re managing multiple users or teams within the same dashboard, keeping the experience secure, organized, and tailored for everyone.
Yes, you can. You don’t need to have your data stored elsewhere to start building your small business dashboard with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with your dashboard.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can even use the REST API connector to bring in data from other sources. This gives you complete flexibility over how your small business data is structured and displayed in your dashboard.
Yes, you can fully white-label your small business dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a natural extension of your company. You can also remove all Softr branding, so your team members and stakeholders only see your business’s identity throughout the entire dashboard experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your small business dashboard. You can adjust colors, fonts, spacing, and page structure to match your company’s style. You can also choose how each dashboard page is organized, decide which blocks go where, and set what different users see when they log in.
To display your business data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like sales figures, project statuses, or inventory lists
\- List or Card blocks – to highlight things like team profiles, key resources, or services
\- Detail View – to show one record at a time, such as a specific project or report
\- Forms – for collecting input from your team
\- Charts – to visualize trends and performance
\- Calendar blocks – to display important events or deadlines
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your dashboard. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect your sensitive business data across the entire dashboard.
For dashboards connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your business information safe.
You can get started for free. Softr’s Free plan lets you publish one dashboard with up to 10 users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your dashboard needs more users or features, you can explore Softr’s paid plans: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing dashboards—like small business dashboards, CRMs, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to a working dashboard, and how well it connects with your existing data sources.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded dashboards that your team or stakeholders can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes features like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to create a polished dashboard.
Yes. Softr supports a wide range of integrations so you can connect your small business dashboard with the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for communication, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflow automation.
Whether you need to send dashboard data to another system, trigger automations based on user actions, or display information from other tools, you can build it into your dashboard—all without writing code.