Organize leads, monitor progress, and enhance sales with a customizable tracking tool tailored to your business workflow and goals.


Tailor your lead tracking system with only the views and workflows your team needs. Adjust and expand your setup easily as your process evolves.
Connect spreadsheets, CRMs, and marketing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.
Empower your sales and marketing teams to track leads securely. Set up custom logins, user groups, and permissions—no IT help required.
Give sales reps, managers, and support teams tailored dashboards, so each role sees only their relevant leads.
Give sales reps, managers, and support teams tailored dashboards, so each role sees only their relevant leads.
Integrate with tools like Make or Zapier to automate lead assignments, status updates, and follow-up reminders.
Access and manage your leads on the go. CRM apps are mobile-ready out of the box.
Enable your team to log in securely with Google, email, or SSO for seamless access—no IT tickets needed.
Protect sensitive lead data with SOC2 and GDPR compliance, plus robust access controls at every level.
Sales reps can ask AI about leads, deals, or follow-ups—instantly answered with live CRM data, right in your system.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Get your lead tracking CRM running in minutes with drag-and-drop blocks and templates.
Add stages, custom fields, or integrations to your lead workflows as your needs change—no rebuilds.
Manage leads, contacts, reports, and forms in one CRM—no extra tools or logins needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A lead tracking system is a secure platform where your team can manage, track, and update the status of potential customers all in one place. It helps you organize leads, monitor their progress through your sales pipeline, and centralize communication—so you no longer need to rely on scattered spreadsheets or endless email chains. This makes it easier to stay on top of follow-ups, assign tasks, and ensure every lead gets the attention they need.
Softr makes it simple to build a lead tracking system tailored to your team’s workflow. You can connect your existing data—like lead information in Airtable, CRM entries from HubSpot, or notes from Notion—to set up a system where team members can log in, update lead statuses, assign tasks, and record interactions, all in one place.
You don’t need to write any code. You can start from a template or build your own solution, customize the layout, set permissions for different team roles, and apply your branding. It’s fast to launch, easy to keep updated, and flexible enough to adapt as your lead management needs evolve.
You can include a variety of features in your lead tracking system, depending on how your sales and follow-up processes work. Common features include:
\- User logins – so each team member can access and update their own leads
\- Custom dashboards – to show lead status, upcoming follow-ups, or conversion metrics
\- Forms – for adding new leads, updating details, or capturing notes
\- File sharing – for uploading contracts, proposals, or supporting documents
\- Search and filters – to quickly find specific leads or segment by status
\- Tables, lists, and detail views – to display your lead pipeline, contacts, or activity history
\- Comments or status updates – to keep communication about leads in one place
\- Charts – to visualize sales performance or conversion rates
\- Calendar view – for tracking follow-up dates, meetings, or deadlines
\- Permissions and roles – so only certain users can view or edit sensitive lead information
All features are built using Softr’s drag-and-drop blocks, with no coding required. And if your lead tracking process changes, it’s easy to update your system as needed.
No coding is necessary. You can build your lead tracking system entirely with Softr’s visual editor. Everything from the design to user permissions can be customized using a simple interface, so you never need to write a line of code.
Yes. You can manage multiple leads and sales teams within the same lead tracking system. Each user only sees the leads and data assigned to them, based on their login and role. This setup is ideal if you’re coordinating several sales representatives or departments and want to keep each team’s leads organized and separate.
Softr supports a wide range of data sources for your lead tracking system. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in lead data from other sources using the REST API.
You’re not limited to just one source. You can integrate multiple data sources into the same app and display them side by side—so, for example, your lead tracking system can pull in data from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your lead tracking system. You can customize the layout, navigation, and content to match your sales process and branding. Each page or block can be shown or hidden based on who’s logged in, so every sales rep or manager only sees what’s relevant to them.
You can also set up different user roles, such as sales rep, admin, or manager—defining exactly what each role can view or edit. For example, sales reps might only see and update their own leads, while managers can oversee all lead records. You can also create personalized views by filtering lead data based on the logged-in user.
This level of customization is especially helpful when you’re managing multiple sales teams or lead sources in one system. It keeps the experience streamlined, secure, and tailored to your team’s needs.
Yes, you can get started even if you don’t already have your lead data elsewhere. Softr lets you build your lead tracking system from scratch using Softr Databases, which are built right into the platform and integrate seamlessly with your application.
If you already track leads in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also pull in lead data from other sources using the REST API connector. Either way, you have full control over how your leads are stored and displayed in your system.
Yes, you can fully white-label your lead tracking system in Softr. You can add your own logo, brand colors, fonts, and custom domain to make the system feel like an integrated part of your company’s workflow. All Softr branding can be removed so your team or users only see your organization’s identity through the whole experience.
Absolutely. Softr gives you a lot of flexibility to control both the design and layout of your lead tracking system. You can adjust colors, fonts, spacing, and the structure of each page to match your team's preferences. You decide how each view is arranged, which blocks are displayed, and what different users see when they log in.
To visualize your lead data, you can use different types of blocks depending on your needs:
\- Table blocks – to track and manage leads in a structured view
\- List or Card blocks – to showcase individual leads or accounts
\- Detail View – to highlight all relevant info about a specific lead
\- Forms – for data entry or capturing new leads
\- Charts – to show conversion rates or deal progress
\- Calendar blocks – to visualize follow-ups, meetings, or deadlines
If you need to make changes to the content or layout later, it’s easy to go back and update everything right in the visual builder.
Softr takes security seriously. All your lead data is encrypted in transit (TLS) and at rest, and your lead tracking system is hosted on secure, reliable infrastructure. You have full control over who can view or update data in your system, with role-based permissions, user management through your data source, and visibility rules to protect sensitive information.
For systems connected to Airtable, Notion, or SQL, Softr doesn’t store your lead data—it displays it in real time based on your access settings. You stay in control of your data and who has access.
Softr also follows best practices for authentication, access control, and continuous monitoring to keep your lead information safe.
You can start building your lead tracking system for free. Softr’s Free plan allows you to publish one app with up to 10 users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, and Google Sheets.
If your lead tracking system needs to support more users or advanced features, there are several paid plans available. You can compare them all here: <http://softr.io/pricing>
Softr is designed to help you quickly create robust, user-facing apps—like lead tracking systems, CRMs, or internal dashboards—without needing to code or hire developers. What makes Softr stand out is how fast you can go from an idea to a live system, and how easily it connects to your existing data sources.
Unlike some no-code platforms focused on mobile (like Glide) or more developer-friendly tools (like Retool), Softr aims to empower non-technical teams with control over the layout, user permissions, and experience. You can build on real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create branded, secure systems that your team can log into.
Everything is customizable, from user roles to content and design. With built-in features like forms, conditional logic, and API support, you don’t need to stitch together separate tools to launch a professional lead tracking solution.
Yes. Softr supports a variety of integrations so you can connect your lead tracking system with the rest of your tool stack. You can automate processes using Zapier, Make, N8N, or connect directly to other tools through APIs and webhooks.
Whether you need to push lead information to another system, trigger automations based on updates, or display data from external tools, you can set it all up without writing code.