Manage client relationships, track interactions, and streamline workflows with a no-code CRM tailored for financial advisors.


Create a CRM that matches how you work. Add only the views and features you need, and adjust your setup as your client relationships evolve.
Connect spreadsheets, CRMs, and financial tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your clients and workflows.
Offer financial advisors a personalized CRM portal with secure logins, client-specific dashboards, and robust permissions—set up in minutes.
Your CRM is mobile-ready by default, so advisors can manage client relationships from their office or on the go.
Your CRM is mobile-ready by default, so advisors can manage client relationships from their office or on the go.
Connect with your favorite tools to automate follow-ups, meeting reminders, and client communications.
Allow different advisor teams and support staff tailored dashboards—so each sees only the info relevant to them.
Set specific access for client records, reports, or communications, customized for each advisor or team.
Keep client financial information protected. Softr is SOC2 and GDPR compliant for peace of mind.
Financial advisors can ask AI for client info, insights, or reminders—answers appear instantly inside your CRM where you work.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your CRM for financial advisors in minutes with ready-made templates and drag-and-drop blocks.
Easily add new fields, client segments, or workflows as your advisory business needs change.
Manage your CRM, client portals, and financial dashboards—all in one place, with no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A free CRM for financial advisors is a secure online platform where you can manage your client relationships, keep track of communications, organize important documents, and monitor your workflow. It centralizes all your client data and tasks in one place, so you’re not juggling spreadsheets or endless email threads. This helps you stay organized and deliver a more responsive, personalized experience to your clients.
Softr makes it simple to build a CRM tailored to the way you manage your advisory practice. You can connect your existing data from tools like Airtable, HubSpot, Notion, monday.com, SQL, and more, then set up a CRM where you and your team can track client progress, share documents, log meetings, and manage follow-ups—all in one place.
You don’t need to code anything. You can start with a template or build your CRM from scratch, customize the layout, set visibility rules for different users, and brand it for your advisory firm. It’s quick to launch, easy to update, and flexible enough to grow with your practice. Everything stays organized and looks professional.
You can include a wide range of features in your CRM for financial advisors, based on how you work. Some common ones include:
\- User logins – so each advisor or team member can securely access relevant client records
\- Custom dashboards – to track client portfolios, follow-ups, or pending action items
\- Forms – for onboarding new clients, collecting financial details, or scheduling reviews
\- File sharing – to securely upload and access client documents, agreements, or reports
\- Search and filters – to quickly find clients, notes, or key information
\- Tables, lists, and detail views – to display client lists, meeting notes, or investment summaries
\- Comments or status updates – to keep all communication about a client in one place
\- Charts – for visualizing client progress, account metrics, or pipeline activity
\- Calendar view – for upcoming meetings, review dates, or task deadlines
\- Permissions and roles – so different team members or assistants only see what they need
All of these features can be set up using Softr’s drag-and-drop interface, no coding needed. If your workflow changes, you can easily update the CRM later.
No coding is required. You can build your free CRM for financial advisors entirely with Softr’s visual editor. Everything from the layout to user permissions can be customized without writing any code.
Yes. With the free CRM for financial advisors, you can manage multiple clients and advisory teams within a single platform. Each advisor or client will only see the information and data relevant to them, based on their login and assigned permissions. This is especially helpful for financial advisors who work with numerous clients or collaborate with other advisors in their firm.
Softr supports a broad range of data sources, making it easy to manage your financial advisory client data. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. The REST API option also lets you bring in information from other sources.
You’re not limited to just one source. You can combine multiple data sources in your CRM and view them side by side—so, for example, you could track prospects in Airtable and client notes in Notion. Most sources support real-time, two-way sync, so your data stays current throughout your CRM.
Yes, the free CRM for financial advisors gives you full control over the user experience. You can tailor the layout, navigation, and content to fit your firm’s branding and workflow. Each page or section can be shown or hidden depending on who’s logged in, so each advisor or client sees only what’s appropriate for them.
You can create different user roles—like advisor, client, or admin—and define exactly what each can view or update. For example, clients see only their own financial documents and reports, while advisors can manage all client interactions. You can also create personalized dashboards by filtering data based on the logged-in user.
This customization is especially useful when managing multiple clients and advisory teams in the same CRM, helping keep everything organized, private, and easy to use.
Absolutely. You don’t need existing data from another tool to get started with the free CRM for financial advisors. If you’re setting up your client and prospect data from scratch, you can use Softr Databases, which is integrated right into the platform and works seamlessly with your CRM setup.
If you already track client information in Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector for other data sources. No matter where you start, you have full control over how you organize and display your client data.
Yes, you can fully white-label your free CRM for financial advisors in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your advisory practice. You can also remove all Softr branding, so your clients and team only see your firm’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your free CRM for financial advisors. You can adjust colors, fonts, spacing, and page structure to match your firm’s branding. You can also decide how each page is laid out, choose where different blocks go, and set what various users—like advisors or clients—see when they log in.
To present your data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like client lists, portfolio accounts, or follow-ups
\- List or Card blocks – to highlight things like investor profiles, financial plans, or resources
\- Detail View – to show one record at a time, such as a client dashboard
\- Forms – for gathering client information
\- Charts – to visualize performance or key metrics
\- Calendar blocks – to display upcoming meetings or deadlines
If your content or design requirements change later, it’s easy to go back and make updates directly in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your free CRM for financial advisors is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive client data across your entire app.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your information and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring, helping you keep your clients’ financial information safe.
You can get started for free. Softr’s Free plan lets you publish one CRM app with up to 10 users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or advanced features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like CRMs for financial advisors, client portals, and internal tools—without writing code or relying on developers. What sets it apart is how quickly you can go from idea to a working CRM, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build your CRM on real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps that your team or clients can access.
You can customize everything visually—from content and design to user-specific permissions. And because Softr includes features like user roles, forms, conditional logic, and API support out of the box, you don’t need to piece together multiple tools to launch a professional CRM.
Yes. Softr supports a wide range of integrations so you can connect your CRM for financial advisors to the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send client data to another system, trigger automations based on CRM activity, or display information from other tools, you can build it into your CRM—no coding required.