Manage leads and track sales in an AI-powered free business CRM built with AI you customize to fit your team's specific deal workflow.


Customize your free business CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect spreadsheets, existing CRMs, and contact lists with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right sales tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps or managers tailored access and dashboards, so each role sees just the leads and pipeline data they need.
Give different sales reps or managers tailored access and dashboards, so each role sees just the leads and pipeline data they need.
Streamline your sales processes with Softr Workflows. Trigger native notifications based on deal status changes to keep your sales pipeline moving.
Access and update your free business CRM on the go. All lead management tools and dashboards are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets or manual setup needed.
Keep internal customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your free business CRM in minutes with AI—no dev time or complex configuration needed for your setup.

Add features like lead scoring, automated alerts, or performance dashboards as your sales needs grow.

Start with a CRM, then add client portals, dashboards, or contract storage—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A free business CRM is a secure space where your sales team or colleagues can log in to manage customer relationships, tracking leads, contact details, notes, and deal progress. It keeps all your company's communication and interactions in one place, so you don't have to rely on messy spreadsheets or lost emails. This makes it easier for your team to stay organized and provide a smoother experience for every prospect.
Softr is the first AI-native platform for building business software. It makes it easy to build a free business CRM that fits the way your sales process works. You can describe your sales stages and contact management needs to the AI Co-Builder to instantly generate your database, pipeline pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to scale as your customer list grows.
You can include a wide range of features in your free business CRM, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data conversationally, or set up Database AI Agents to automatically research new prospects or enrich company profiles.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic sales leaderboard—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like automatic lead assignment notifications) that trigger alerts whenever a deal status is updated or a new contact form is submitted.
- User Portals & Logins – Securely manage access so account managers only see their assigned accounts or regional sales views.
- Forms & Data Collection – Capture new leads directly into your database with custom intake forms and lead qualification logic.
- Dashboards & Charts – Visualize your sales performance and monthly revenue targets with real-time charts and pipeline summaries.
- Lists & Advanced Filtering – Display and manage your deals with searchable tables, kanban boards for your pipeline, and detailed contact profiles.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales process changes, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a free business CRM in Softr by simply describing your sales stages, lead fields, and team permissions to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and role-based security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales process, Softr builds it, and it’s ready for your team to start closing deals instantly.
Yes. You can manage multiple sales teams or departments in a single CRM. Each team member only sees the leads and deal data assigned to them or their specific territory, based on their login and role. This is useful for companies with separate inbound and outbound teams, or different product divisions working within the same organization.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build.
But if you already have leads in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in contact data from other sources. Either way, you have full control over how your sales data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a CRM, offering high performance, instant automation triggers, and a fast experience because the lead data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in records from Softr Databases and customer support tickets from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how your team experiences your free business CRM. You can customize the layout, pipeline navigation, and dashboard content to match your sales strategy. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the leads relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, reps can only edit their own deals, while sales managers can view reports across the entire team. You can also create personalized views by filtering the pipeline based on the logged-in user.
This level of customization is especially useful when you're managing multiple sales regions or project tiers in the same app. It helps keep the CRM experience focused, secure, and tailored to each employee's responsibilities.
Yes, you can fully white-label your free business CRM in Softr. You can use your own logo, company colors, fonts, and a custom domain to make the CRM feel like a natural part of your internal business stack. You can also remove all Softr branding, so your employees only see your company's identity throughout their daily sales workflow.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your free business CRM. You can adjust colors, fonts, and page structure to match your brand style. You can also choose how your pipeline is laid out, decide which data blocks go where, and set what managers see versus what reps see.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists or recent interaction logs
- List or Card blocks – to highlight things like target accounts or individual contact profiles
- Detail View – to show one deal at a time, including full activity history
- Forms – for logging calls or new lead intake
- Charts – to show sales activity and revenue forecasts
- Calendar blocks – to display upcoming meetings and follow-up tasks
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what within the pipeline. You can set up role-based permissions, manage sales users directly within your data source, set visibility rules for sensitive prospect info, and apply global restrictions to protect company data across your entire CRM.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your sensitive records—it just displays them in real time based on your access settings. You're always in control of your data and who can view or edit lead information.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your business information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your free business CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like user authentication, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional CRM builders that require manual configuration, Softr's AI Co-Builder creates a CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your contact database, sales app, and pipeline logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for sales and ops teams who want to move from a CRM prototype to a production-ready system on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your free business CRM to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for invoicing and Intercom for customer support. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send lead data to another system, trigger email sequences based on status changes, or display marketing information from other tools, you can build it into your CRM without writing code.
Describe what you need. Softr's AI builds your custom CRM in minutes without code. Get started free.