Manage client relationships, streamline processes, and enhance productivity with a custom CRM tailored to your financial services team.


Set up a financial CRM with only the workflows and features your team relies on. Make changes anytime as your business needs evolve—no code needed.
Connect spreadsheets, accounting software, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your finances.
Deliver a branded client CRM portal for tracking finances, deals, and interactions. Set up secure logins, dashboards, and permissions tailored to each client.
Give clients and advisors full CRM access on desktop or mobile. Review pipelines or update client info on the go.
Give clients and advisors full CRM access on desktop or mobile. Review pipelines or update client info on the go.
Connect with your finance tools to automate pipeline updates, reminders, or meeting notes with no extra data entry.
Create tailored dashboards for clients, advisors, and managers—each sees only the CRM data relevant to them.
Set detailed controls on who can access, edit, or share financial and CRM records for each group.
Protect sensitive financial and CRM data. Softr is fully SOC2 and GDPR compliant for robust security.
Finance teams can ask AI about clients, transactions, or reports and get instant answers—right inside your CRM software.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your financial CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like transaction tracking or reporting as your finance workflows evolve—no rebuild needed.
Start with your CRM, then add client portals, dashboards, or forms—all in one secure platform.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A financial CRM software is a secure platform where financial advisors and teams can manage client relationships, track communications, organize client data, and access important documents—all in one place. It centralizes your workflow, so you don’t have to juggle multiple tools or search through emails and spreadsheets. This helps you stay organized, improve client service, and streamline your daily operations.
Softr makes it easy to build a financial CRM that’s tailored to your firm’s unique processes. You can integrate your current data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and create a CRM where your team can log in, manage client accounts, update records, and store financial documents in a single, secure portal.
You won’t need to write any code. You can start with a ready-made template or build from scratch, customize the layout, manage user permissions, and brand the CRM to match your firm’s identity. It’s fast to set up, easy to maintain, and flexible enough to evolve with your growing needs. Everything stays organized and professional.
You can add a wide range of features to your financial CRM, depending on how your firm operates. Some common examples are:
\- User logins – so each advisor or team member can securely access their accounts
\- Custom dashboards – to display client portfolios, upcoming appointments, or KPIs
\- Forms – for onboarding new clients, collecting financial data, or gathering feedback
\- Document management – securely upload, share, and store contracts, statements, and reports
\- Search and filters – to quickly find client records, transactions, or notes
\- Tables, lists, and detail views – to organize client pipelines, meeting notes, or tasks
\- Communication logs – to keep all client interactions documented and accessible
\- Charts – to visualize financial performance, pipeline metrics, or revenue
\- Calendar view – for scheduling meetings, reviews, or key deadlines
\- Roles and permissions – ensuring each team member accesses only the information they need
Everything is built with Softr’s drag-and-drop blocks, so you can add these features without any coding. If your workflow changes, you can easily update your CRM at any time.
No coding is necessary. You can build your financial CRM software entirely using Softr’s visual editor. Every aspect—from layout to user permissions—can be customized without any programming experience.
Yes. You can manage multiple clients, accounts, or advisory teams within the same financial CRM software. Each user will only see the financial data and documents assigned to them, based on their login and role. This feature is especially useful for financial advisors, wealth managers, or firms handling several client portfolios at once.
Softr supports a wide range of data sources for your financial CRM software. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and others. You can also integrate data from additional sources using the REST API.
You’re not limited to a single source. You can combine multiple data sources in your CRM and display them together—so your financial CRM software can pull in both client data and financial account information at once. Many sources support real-time, two-way sync, ensuring your CRM and data sources stay updated automatically.
Yes, Softr gives you full control over how users interact with your financial CRM software. You can tailor the layout, navigation, and dashboard views to fit your firm’s branding and workflow. Each section or feature can be shown or hidden based on the user’s login, so every client or advisor only sees what’s relevant to them.
You can also set up different user roles—such as client, advisor, admin, or support staff—and define exactly what each role can view or edit. For example, clients can access only their own financial records, while advisors can manage their assigned client portfolios. You can also create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially valuable when you’re managing multiple client relationships or teams in the same platform. It keeps the experience secure, clean, and personalized for every user.
Yes, you can. You don’t need to have your client or financial data stored elsewhere to start using the financial CRM software built with Softr. If you’re starting fresh, you can use Softr Databases, which are integrated right into the platform and work seamlessly for organizing contacts, accounts, and financial interactions.
But if your data is already in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can easily connect those too. The REST API connector also lets you bring in data from other sources. Either way, you have full control over how your client and financial records are organized and displayed in your CRM.
Yes, you can fully white-label your financial CRM software in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your CRM feel like a natural extension of your financial services firm. You can also remove all Softr branding, so your team and clients only see your company’s identity throughout the experience.
Absolutely. Softr gives you complete flexibility to control the design and layout of your financial CRM software. You can adjust colors, fonts, spacing, and page structure to match your firm’s branding. You also have control over how each page is organized, which blocks go where, and what different users see when they log in.
To present your data, you can add various types of blocks depending on your needs:
\- Table blocks – to show structured data like client lists, transaction histories, or deal pipelines
\- List or Card blocks – to highlight things like client profiles, service offerings, or resource libraries
\- Detail View – to display a single record at a time, such as a client dashboard or account summary
\- Forms – for collecting client information or financial data
\- Charts – to visualize financial insights or KPIs
\- Calendar blocks – to display meetings, deadlines, or follow-ups
If your requirements change, it’s easy to update the design or content right in the visual builder.
Softr is built with security as a top priority. All data is encrypted in transit (TLS) and at rest, and your financial CRM software is hosted on secure, reliable infrastructure. You have full control over access within your CRM—set up role-based permissions, manage users directly from your data source, define visibility rules, and apply global restrictions to safeguard sensitive financial and client data throughout your CRM.
When using external data sources like Airtable, Notion, or SQL, Softr does not store your data—it simply displays it in real time according to your access settings. You always control your data and who can view or update it.
Softr follows industry best practices for authentication, access control, and platform monitoring to keep your information secure.
You can get started for free. Softr’s Free plan lets you publish one app—like your financial CRM software—with up to 10 app users and 2 user groups, and supports all standard data sources such as Softr Databases, Airtable, Google Sheets, and more.
If you need more users or advanced features for your CRM, you can explore the paid plans to find the right fit for your team: <http://softr.io/pricing>
Softr is designed to make it easy for you to build fully functional, user-facing apps like financial CRM software without writing any code or needing developer support. What really sets Softr apart is how quickly you can turn your CRM idea into a working solution, and how seamlessly it connects to your existing data sources.
Unlike other no-code tools that focus on mobile apps or require more technical expertise, Softr is built for non-technical teams who want full control over their app’s layout, user experience, and permissions. You can pull in real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs for your team or clients to use.
Everything is visually customizable—from content and design to permissions and user roles. Because Softr offers user management, forms, conditional logic, and API support out of the box, you don’t need to cobble together multiple tools to launch a polished CRM.
Yes, Softr makes it easy to automate workflows and connect your financial CRM software to the rest of your tech stack. You can integrate with tools like Stripe for payments, Intercom for client communication, and automate processes using Zapier, Make, or N8N. Softr also supports REST API and webhooks, enabling more advanced automations.
Whether you want to sync data with another system, trigger automated actions based on CRM updates, or display real-time information from other tools, you can build it all into your financial CRM—no coding needed.