Manage leads, track sales, and enhance customer engagement with a customizable CRM tailored to your startup's unique workflow.


Design a CRM that matches your team’s workflow. Add only the views and features you need now, and update them easily as your startup grows.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your startup.
Give your startup team the CRM tools they need. Set up secure logins, user groups, and granular permissions—no IT or developer required.
Give founders, sales reps, and marketing custom dashboards so each team sees just what they need in your CRM.
Give founders, sales reps, and marketing custom dashboards so each team sees just what they need in your CRM.
Connect with tools like Make, Zapier, or N8N to automate lead capture, follow-ups, and other CRM workflows.
Access and update CRM data on the go. Your CRM is mobile-ready for teams working anywhere.
Team can log in with Google, email, or SSO for quick, secure access to your startup’s CRM.
Keep customer and deal data safe with SOC2 and GDPR compliance, plus robust access controls.
Let your team ask AI for deal updates, contact info, or pipeline insights—answers delivered right inside your CRM workspace.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your startup CRM in minutes with drag-and-drop blocks and templates for deal tracking.
Easily add features like team pipelines or email integrations as your startup grows—no rebuild needed.
Start with your CRM, then add investor portals or team dashboards—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for startups is a central platform where your startup team can manage relationships with customers, investors, and partners. It brings together all your contacts, sales leads, communications, and deal progress in one secure place. This helps you organize outreach, track conversations, and keep everyone on the same page as your startup grows.
Softr makes it easy to build a CRM tailored to the needs of your startup. You can connect your existing data sources, like Airtable, HubSpot, Notion, monday.com, SQL, and more, and create a CRM where your team can log in, see their pipeline, add notes, update contact information, and access files—all in one place.
You don’t need to write any code. You can start with a template or build from scratch, customize the layout, set up user permissions, and brand it to match your startup. It's fast to launch, easy to update as your team grows, and flexible enough to adapt to your evolving processes. It just helps keep your startup organized, streamlined, and ready to scale.
You can build a wide range of features into your CRM for startups, depending on your workflow. Some of the most common features include:
\- User logins – so each team member can access their own leads or accounts
\- Custom dashboards – to track sales pipelines, customer interactions, or fundraising status
\- Forms – for adding new leads, logging meeting notes, or collecting feedback
\- File sharing – for uploading and downloading contracts, pitch decks, or onboarding docs
\- Search and filters – to help your team quickly find the right contacts or deals
\- Tables, lists, and detail views – to show contacts, investors, tasks, or deal progress
\- Comments or activity tracking – to keep communication and collaboration in one place
\- Charts – to visualize metrics like deal flow, conversion rates, or revenue projections
\- Calendar view – for scheduling meetings, follow-ups, or demo days
\- Permissions and roles – so different team members see only their relevant data
All of these can be built with Softr’s drag-and-drop blocks, no coding needed. And if your process changes, updating your CRM is quick and straightforward.
No coding is required. You can build your CRM for startups entirely using Softr’s visual editor. Everything from the layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple startups or teams within a single CRM for startups. Each user only sees the information and records assigned to them, based on their login and role. This makes it easy to support incubators, accelerators, or founders managing several projects at once.
Softr supports a wide variety of data sources for your CRM for startups. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also connect other sources using the REST API.
You’re not limited to just one data source. You can bring data from several places into your CRM and display them together—so, for instance, your CRM for startups can show investor pipelines from Airtable and customer feedback from Google Sheets at the same time. Most sources support real-time, two-way syncing, so updates stay in sync.
Yes, Softr gives you full control over how users experience your CRM for startups. You can tailor the layout, navigation, and content to match your team’s branding and processes. Each page or section can be shown or hidden depending on who’s logged in, so every founder, mentor, or team member only sees what’s relevant to them.
You can also define user roles, such as founder, advisor, or admin, and specify exactly what each role can view or change. For example, founders can only access their own startup’s data, while admins can manage records across all startups. You can also create personalized dashboards by filtering data by user or team.
This level of customization is especially helpful when working with multiple startups, cohorts, or teams in the same CRM. It ensures a streamlined, secure, and user-focused experience for everyone involved.
Absolutely. You don’t need to have existing data in another platform to get started with your CRM for startups on Softr. If you’re building from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your CRM workflows.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in data from other sources. Either way, you have full control over how your startup data is structured and displayed in your CRM.
Yes, you can fully white-label your CRM for startups in Softr. You’re able to use your own startup’s logo, brand colors, fonts, and even set up a custom domain, so your CRM feels like a natural extension of your company. All Softr branding can be removed, ensuring that your users and team members only see your startup’s identity throughout the CRM experience.
Absolutely. Softr gives you plenty of flexibility to customize the design and layout of your CRM for startups. You can adjust colors, fonts, spacing, and page structure to match your brand identity. Decide how each page is arranged, select which blocks of information you want where, and control what your team, investors, or partners see when they log in.
To structure your CRM data, you can add blocks based on your needs:
\- Table blocks – for tracking deals, contacts, and tasks
\- List or Card blocks – to showcase leads, pipeline stages, or resources
\- Detail View – to focus on individual deals or contact profiles
\- Forms – for data entry or lead capture
\- Charts – to give insights into deal flow or team activity
\- Calendar blocks – to manage meetings or key dates
If your startup’s CRM needs evolve, you can easily go back and update your design right in the Softr builder.
Softr is designed with security as a priority. All your CRM for startups data is encrypted both in transit (TLS) and at rest, and Softr apps are hosted on secure, reliable infrastructure. You have full control over who can access different parts of your CRM—set up role-based permissions, manage users via your data source, and use visibility rules to protect sensitive information across your CRM.
If your CRM connects to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it live according to your access settings. You always stay in control of your startup’s data and who can view or edit it.
Softr also follows best practices for authentication, access control, and ongoing monitoring to keep your information safe.
You can start building your CRM for startups with Softr for free. The Free plan lets you launch one app with up to 10 users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or advanced features, you can explore Softr’s paid plans: <https://softr.io/pricing>
Softr is built to make it easy for startups to create fully functional, user-facing apps—like CRMs, client portals, or internal tools—without coding or hiring developers. What makes Softr stand out is how quickly you can go from an idea to a working CRM for your startup, and how seamlessly it connects to your existing data.
Unlike some no-code tools focused on mobile (like Glide) or more technical tools (like Retool), Softr is designed for non-technical founders and teams who want total control over layout, user experience, and permissions. You can build on real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs your team or partners can log into.
You can visually customize everything—from fields and workflows to user access. Softr also offers roles, forms, conditional logic, and API support out of the box, so you don’t have to stitch together multiple tools to build something robust.
Yes. Softr offers a wide range of integrations so you can connect your CRM for startups to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and set up automations with Zapier, Make, and N8N. Softr also supports REST API and webhooks for more customized workflow automation.
Whether you need to push deal data to another platform, trigger startup workflows when a lead is added, or display information from other tools, you can build it directly into your CRM, all without writing code.