Manage customer relationships, track sales, and enhance productivity with a customizable CRM tailored to your small business needs.


Choose just the views and features your small business needs. Start simple and update your CRM as your team or workflows grow—no code required.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Centralize your customer and sales data effortlessly.
Empower small business teams with tailored access, branded dashboards, and secure data management. Set up logins and permissions in minutes.
Small business owners and staff can access the CRM on desktop or mobile. Stay connected to customer data wherever you are.
Small business owners and staff can access the CRM on desktop or mobile. Stay connected to customer data wherever you are.
Integrate with tools like Make, Zapier, or N8N to automate follow-ups, task assignments, and customer updates.
Create user groups for sales, support, or management, each with personalized dashboards and access to relevant data.
Set permission rules so each team member sees or edits just what they need—down to the record level.
Protect your client and business data with SOC2 and GDPR compliance. Manage access for peace of mind.
Let your team ask AI about leads, deals, or contacts—answers are instant, right inside your CRM. Save time and close faster.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your small business CRM in minutes with drag-and-drop blocks and ready-made templates.
Easily add pipelines, contacts, or integrations as your customer management needs change.
Start with your CRM, then add portals, forms, or dashboards—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for small business is a centralized platform where you can manage your customer information, track interactions, and organize sales leads—all in one place. It helps you keep all your contacts, deals, and communications organized, so you don’t have to juggle spreadsheets or search through emails. This makes it much easier to stay on top of your relationships and provide great service to your customers.
Softr makes it easy to build a CRM for your small business that matches the way you work. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—so your team can view, update, and manage customer records, sales pipelines, and tasks all in one place.
You don’t need to write any code. Start with a template or build from scratch, customize the layout, set permissions for your team, and add your branding. It’s quick to launch, simple to update, and flexible enough to adapt as your small business grows. It just keeps everything organized and looking professional.
You can include a range of features in your CRM for small business, depending on how your team operates. Common examples include:
\- User logins – so each team member can access their own accounts and leads
\- Custom dashboards – to show sales performance, tasks, or upcoming activities
\- Forms – for adding new contacts, tracking deals, or gathering customer feedback
\- File sharing – to upload and access contracts or important documents
\- Search and filters – to quickly find contacts, deals, or messages
\- Tables, lists, and detail views – for managing pipelines, appointments, or support tickets
\- Comments or status updates – to keep team communication organized
\- Charts – to visualize sales metrics or performance targets
\- Calendar view – for tracking meetings, follow-ups, or deadlines
\- Permissions and roles – so each team member only sees what they need
All of these can be built using Softr’s drag-and-drop interface, so you don’t need to code. If your needs change, you can easily update your CRM anytime.
No coding is required. You can create your CRM for small business entirely using Softr’s visual editor. Everything from designing the layout to setting up permissions can be done without writing a single line of code.
Yes. You can manage multiple clients or teams within a single crm for small business. Each user only sees the contacts, leads, and data assigned to them, based on their login and role. This is especially useful for small businesses or agencies handling several projects or clients at once.
Softr supports a wide range of data sources for your crm for small business. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also link data from other sources using the REST API connector.
You’re not limited to just one source. You can combine multiple data sources in your CRM and display them together—so your crm for small business can pull in data from Airtable, HubSpot, and others at the same time. Most sources support real-time, two-way sync to keep your CRM data up to date.
Yes, Softr lets you fully customize how users interact with your crm for small business. You can adjust the layout, navigation, and content to fit your brand and business processes. Each page or feature can be shown or hidden based on who’s logged in, so every user sees only the CRM information relevant to them.
You can also set up custom user roles, such as admin, sales rep, or manager, and control exactly what each role can view or edit. For example, sales reps can access only their own leads and contacts, while managers can oversee all activity. Personalized data views ensure everyone has access to the right information. This flexibility is great for managing multiple users, departments, or projects within your CRM.
Yes, you can. You don’t need existing data in another tool to get started with your crm for small business in Softr. If you’re starting from scratch, you can use Softr Databases, which are built right into the platform and work seamlessly with your CRM workflows and processes.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in data from other sources. No matter your setup, you have full control over how your CRM data is organized and displayed.
Yes, you can fully white-label your crm for small business in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your CRM look and feel like a seamless part of your company. You can also remove all Softr branding, so your team and users only see your business identity throughout the CRM.
Absolutely. Softr gives you a lot of flexibility to tailor both the design and layout of your crm for small business. You can adjust colors, fonts, spacing, and page structure to match your brand style. You decide how each page is organized, choose which blocks appear where, and control what different users see based on their role.
To present your CRM data, you can add different types of blocks depending on your needs:
\- Table blocks – to display leads, contacts, deals, or sales pipelines
\- List or Card blocks – to showcase customer details, sales opportunities, or team assignments
\- Detail View – to focus on a single record such as a client profile or deal summary
\- Forms – for capturing new leads or updating customer information
\- Charts – to show sales metrics or pipeline insights
\- Calendar blocks – to display follow-up dates, meetings, or tasks
If your needs change later, it’s easy to update your CRM’s content and layout directly in the visual builder.
Softr is built with security in mind. All data in your crm for small business is encrypted in transit (TLS) and at rest, with your apps hosted on secure, reliable infrastructure. Softr gives you full control over who can access and modify information in your CRM. You can set up role-based permissions, manage users via your connected data source, set visibility rules, and apply global restrictions to safeguard your CRM data.
If your CRM is powered by external data sources like Airtable, Notion, or SQL, Softr does not store your data—it simply displays it in real time according to your permissions. You remain in complete control over your data and who can see or edit it.
Softr also follows best practices for authentication, access management, and platform monitoring to keep your CRM information secure.
You can get started for free. Softr’s Free plan lets you create and publish one crm for small business app with up to 10 users and 2 user groups, supporting standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or extra features, there are paid plans available. You can compare all the options on Softr’s pricing page: <http://softr.io/pricing>
Softr is designed to make it simple to build user-friendly business tools—like a crm for small business—without coding or developer support. What stands out most is how quickly you can go from idea to a fully functional CRM, and how easily you can connect your app to your existing business data.
Unlike other no-code platforms that focus on mobile apps (like Glide) or are more technical (like Retool), Softr is tailored for non-technical users who want full control over layout, user experience, and security. You can build your CRM on real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded tools for your team or clients.
You have full visual control over content, design, and permissions. With built-in roles, forms, conditional logic, and API support, you don’t need to rely on multiple tools to build a polished CRM.
Yes, you can. Softr allows you to connect your crm for small business to a wide range of other tools and automate many processes. Integrate with services like Stripe for billing, Intercom for customer support, or use Zapier, Make, and N8N to automate tasks without writing any code. Softr also supports REST APIs and webhooks for advanced integrations.
Whether you want to sync data, trigger automations based on CRM activity, or display information from other platforms, you can build these workflows directly into your CRM.