Manage clients, track progress, and streamline your coaching business with a customizable CRM tailored to your unique needs.


Set up your coaching CRM with just the views and features you need. Adapt it as your coaching practice grows—no code or extra steps required.
Connect spreadsheets, coaching platforms, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your coaching business.
Build a branded coaching portal with personalized dashboards, secure logins, and permissions for coaches and clients. Manage relationships and data easily.
Your coaching CRM works great on any device. Let users track sessions, progress, or resources from anywhere.
Your coaching CRM works great on any device. Let users track sessions, progress, or resources from anywhere.
Connect with your scheduling and communication tools to automate reminders, updates, and client progress tracking.
Set up coach, client, and admin roles—each with personalized dashboards showing only relevant sessions and information.
Customize who can view session notes, progress, or billing info—down to the user group level.
Protect coaching notes and client information. Softr is fully SOC2 and GDPR compliant for peace of mind.
Coaches can ask AI for client info, session notes, or progress—all answered instantly within your CRM, no extra tools needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your coaching CRM in minutes with drag-and-drop blocks and ready-made templates.
Easily add features like session tracking or client notes as your coaching practice evolves.
Start with your CRM, then add client portals or scheduling—all in one place, no extra tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for coaches is a secure platform where coaches can manage their relationships with clients, track coaching sessions, organize resources, and keep all communication in one place. It helps you streamline your workflow, so you don’t have to juggle spreadsheets, emails, or scattered notes. With everything centralized, you can focus on delivering a better coaching experience for both you and your clients.
Softr makes it easy to build a CRM for coaches that fits the way you run your coaching practice. You can connect your existing data from sources like Airtable, HubSpot, Notion, monday.com, SQL, and more, and set up a portal where you manage clients, schedule sessions, track progress, and share resources—all in one place.
You don’t need any coding skills. You can start with a template or build your CRM from scratch, customize the layout, control what clients and team members see, and brand it to match your coaching business. It’s quick to set up, easy to update as you grow, and flexible to adapt to your evolving coaching needs.
You can include a wide range of features in your CRM for coaches, depending on how you work. Some of the most popular options include:
\- User logins – so each client can access their own dashboard and progress
\- Custom dashboards – to track sessions, goals, and action plans
\- Forms – for onboarding, feedback, or collecting session notes
\- File sharing – for uploading and downloading coaching materials
\- Search and filters – to quickly access client records or resources
\- Tables, lists, and detail views – to organize sessions, payments, or tasks
\- Comments or status updates – to keep communication streamlined
\- Charts – to visualize progress and milestones
\- Calendar view – for tracking upcoming sessions and important dates
\- Permissions and roles – to ensure clients and team members only see what’s relevant to them
Everything can be set up with Softr’s drag-and-drop tools, so you can add or adjust features as your coaching practice evolves.
No coding is required. You can build your CRM for coaches entirely with Softr’s visual editor. Everything from the design to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple coaching clients or even entire coaching teams within a single CRM for coaches. Each client or team member only sees the content and data that’s assigned to them, based on their login and role. This is especially useful for coaches who are working with several individuals or groups and want to keep everything organized in one place.
Softr supports a broad range of data sources for your CRM for coaches. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to a single source—you can integrate multiple data sources into the same CRM and view them side by side. This means your coaching CRM can pull in information from both Airtable and HubSpot at the same time. Many sources support real-time, two-way sync, so changes in your CRM or source data stay in sync automatically.
Yes, Softr allows you to fully customize how coaches and clients experience your CRM for coaches. You can tailor the layout, navigation, and content to fit your coaching brand and workflow. Each page or section can be shown or hidden based on who is logged in, so clients and co-coaches only see what’s relevant to them.
You can also set up different user roles, such as coach, client, or admin, and decide exactly what each role can view or edit. For example, clients will only see their own session notes and resources, while coaches can manage all client records. You can even create personalized dashboards by filtering data for each logged-in user.
This degree of customization is especially helpful when you’re managing multiple coaching clients, teams, or programs in the same CRM. It keeps the interface clean, secure, and tailored to each user’s needs.
Yes, you can. You don’t need to have your coaching data stored elsewhere to get started with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your CRM for coaches.
If you already track your coaching data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. There’s also a REST API connector for bringing in data from other sources. Either way, you have full control over how your coaching data is structured and displayed in your CRM.
Yes, you can fully white-label your CRM for coaches in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your CRM feel like a seamless extension of your coaching practice. You can also remove all Softr branding, ensuring your coachees and team only see your coaching brand throughout their experience.
Absolutely. Softr gives you extensive control over the design and layout of your CRM for coaches. You can tailor colors, fonts, spacing, and the structure of each page to reflect your coaching brand. You decide how modules like client profiles, session tracking, or resource libraries are displayed, and set what different users—like coachees or fellow coaches—see when they log in.
To present your coaching data, you can use different blocks:
\- Table blocks for session schedules, progress logs, or action plans
\- Card or List blocks for showcasing coachee profiles or coaching packages
\- Detail View to show a single coachee’s journey or dashboard
\- Forms for intake, feedback, or goal-setting
\- Charts for tracking coachee progress
\- Calendar blocks to manage session bookings and reminders
If you need to tweak your CRM later, just jump back into the visual builder and update as needed.
Softr is designed with security as a top priority. All data in your CRM for coaches is encrypted both in transit (TLS) and at rest, and apps are hosted on secure, dependable infrastructure. You have complete control over who can access and edit information in your CRM: set up role-based permissions, manage users in your data source, apply visibility rules, and use global restrictions to protect sensitive coachee data across your system.
For CRMs linked to external data sources like Airtable, Notion, or SQL, Softr does not store the data itself—it displays it in real-time based on your access settings. You stay in control of your coaching data and who can view or update it.
Softr also follows industry-standard practices for authentication, access control, and platform security monitoring to keep your CRM information safe.
You can get started for free. Softr’s Free plan lets you publish one CRM app for coaches with up to 10 app users and 2 user groups, and supports standard data sources like Softr Databases, Airtable, and Google Sheets.
If your CRM needs to support more users or access advanced features, you can explore Softr’s paid plans to find what best fits your coaching practice: <https://softr.io/pricing>
Softr is built to help you create fully functional, user-friendly apps—like CRMs for coaches, client portals, or internal tools—without having to code or hire a developer. Its standout features are how quickly you can build your CRM for coaches and how smoothly you can connect it to your existing data.
While other no-code tools may focus on mobile apps or require technical skills, Softr is designed for non-technical users who want full control over design, user experience, and permissions. You can build your CRM for coaches using data from Airtable, Google Sheets, Softr Databases, or SQL, and create a secure, branded platform your coachees and team can log into.
Everything is customizable—from layouts and content to access rules. Since Softr includes user roles, forms, conditional logic, and API support by default, you don’t need extra tools to launch a polished CRM for your coaching practice.
Yes. Softr offers a wide range of integrations, so you can connect your CRM for coaches to the rest of your toolset. Sync with tools like Stripe for coaching session payments, schedule reminders via email, or automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced coaching workflows.
Whether you want to send coachee data to another system, trigger automations based on session bookings, or pull in information from other platforms, you can set it up in your CRM—all without writing code.