Manage client relationships, streamline workflows, and enhance collaboration with a customizable CRM tailored to your agency's needs.


Shape a CRM that fits the way your agency works. Add only the features and views you need now, and adjust easily as your client list grows.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. One source of truth for your agency.
Deliver a branded portal where each client or team member can track projects, contacts, and deals. Set permissions and access in minutes.
Your agency CRM works on any device—let teams and clients manage leads or review updates from anywhere.
Your agency CRM works on any device—let teams and clients manage leads or review updates from anywhere.
Integrate with your favorite tools to automate client onboarding, status updates, or follow-up reminders.
Create separate logins for clients, account managers, and sales—each gets personalized dashboards and data.
Set rules for who can view, edit, or manage contacts, deals, or projects—down to the client or record level.
Protect client and agency information. Softr is SOC2 and GDPR compliant for peace of mind.
Let your team ask AI about clients, deals, or tasks—answers surface instantly inside your CRM, no extra tools needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your agency CRM in minutes with drag-and-drop blocks and templates—no coding needed.
Easily add new pipelines, client fields, or automations as your agency scales and changes.
Manage your CRM, client portals, and project workflows—all in one place, with no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for agencies is a centralized platform designed to help agency teams manage client relationships, track projects, organize communications, and store key client data. It brings all your client information, project updates, files, and conversations into one secure space, making it easier for your agency to stay organized and deliver excellent service.
Softr makes it easy to create a CRM tailored to the specific needs of your agency. You can connect your existing data sources, like Airtable, HubSpot, Notion, monday.com, SQL, and more, and set up a workspace where your team can manage client details, track project progress, access files, and handle tasks—all from one place.
There’s no need to code. You can start from a template or build your CRM from scratch, customize layouts, set user permissions, and add your agency branding. It’s fast to launch, simple to update, and flexible enough to adapt as your agency grows or your processes change.
You can include a variety of features in your CRM for agencies, depending on your workflow. Common options include:
\- User logins – so each team member or client contact can access relevant information
\- Custom dashboards – to display project status, client details, or sales pipelines
\- Forms – for onboarding clients, gathering feedback, or submitting requests
\- File sharing – to securely upload and download proposals, assets, or contracts
\- Search and filters – to quickly find client records or project updates
\- Tables, lists, and detail views – to track tasks, campaigns, or communications
\- Comments or status updates – to keep internal discussions organized
\- Charts – to visualize project performance, sales metrics, or timelines
\- Calendar view – for tracking meetings, deadlines, or milestones
\- Permissions and roles – to ensure users see only what’s relevant to them
All these features are created using Softr’s drag-and-drop blocks, so you can easily update or expand your CRM as your agency’s needs evolve.
No coding is necessary. You can build your CRM for agencies entirely using Softr’s visual editor. Everything from the layout to permissions and workflows can be customized without writing any code.
Yes. You can manage multiple clients or teams in a single crm for agencies. Each agency user, client, or partner only sees the information, contacts, and projects assigned to them, based on their login and role. This is especially helpful for agency teams handling several accounts or projects at once.
Softr supports a wide variety of data sources that are ideal for agency workflows. You can connect your CRM to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also fetch data from additional sources using the REST API.
You’re not limited to just one—your agency’s CRM can display data from multiple sources together, so for instance, you can view client info from Airtable alongside project updates from HubSpot. Most integrations support near real-time, two-way sync, so updates stay coordinated between your CRM and data sources.
Yes, Softr lets you fully tailor the user experience and permissions within your agency CRM. You can adjust the layout, navigation, and branding to fit your agency’s workflow and identity. Each page or section can be shown or hidden based on user roles, so clients, team members, or managers see only what’s relevant to them.
You can create different permission levels—like account manager, team member, or client—and assign exactly what each role can access or edit. For example, clients might only see their own account details, while agency staff can oversee all records and pipelines. You can also create personalized dashboards by filtering data for each logged-in user. This flexibility is essential when managing diverse clients and projects within one CRM, keeping the experience organized, secure, and efficient.
Absolutely. You don’t need existing data in another platform to get started with your agency’s CRM in Softr. If you’re building from the ground up, you can use Softr Databases, which are already integrated with the platform and work seamlessly with your CRM setup.
If your agency already tracks data in Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or a SQL database, you can connect those as well. Plus, with the REST API connector, you can bring in data from other sources if needed. You have full control over how agency and client data are organized and presented in your CRM.
Yes, you can fully white-label your CRM for agencies in Softr. You can use your own agency’s logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless extension of your agency. You can also remove all Softr branding, so your team and clients only see your agency’s identity throughout the platform.
Absolutely. Softr gives you a lot of flexibility to customize the design and layout of your CRM for agencies. You can adjust colors, fonts, spacing, and page structure to match your agency’s branding. You can choose how each page is organized, decide which blocks appear where, and set what different user roles—like team members or clients—see when they log in.
To present your data, you can add various block types depending on your needs:
\- Table blocks – to manage client lists, campaigns, invoices, or project tracking
\- List or Card blocks – to showcase team members, contacts, or services
\- Detail View – to display individual client profiles or project details
\- Forms – for capturing new leads or client feedback
\- Charts – to visualize campaign performance or sales metrics
\- Calendar blocks – to track meetings, deadlines, or events
If your needs change, you can easily go back and update your CRM’s design in the visual builder.
Softr takes security seriously. All data in your agency's CRM is encrypted both in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps provide granular control over who can access and modify information. You can set up role-based permissions, manage users within your connected data source, set visibility rules, and enforce global restrictions to protect sensitive client and project data across your CRM.
If you connect to external databases like Airtable, Notion, or SQL, Softr doesn’t store your agency’s data—it simply displays it in real time according to your access settings. You remain in full control of your data and who can view or edit it.
Softr follows industry best practices for authentication, access control, and platform monitoring to ensure your agency's information stays safe.
You can start building your CRM for agencies with Softr for free. The Free plan lets you create one app with up to 10 users and 2 user groups, supporting all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or advanced features, Softr’s paid plans offer additional capabilities. You can review the full breakdown at: <https://softr.io/pricing>
Softr is designed to make creating fully functional, user-facing apps—such as CRMs for agencies, client portals, and internal tools—simple and quick, without any need for coding or developers. Its strength lies in how quickly you can go from concept to a working CRM and how easily it connects to your existing agency data.
While some no-code tools focus on mobile apps (like Glide) or are more technical (like Retool), Softr is built for non-technical teams who want control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your team or clients can access.
Everything is visually customizable—from content and design to user-level permissions. Plus, with user roles, forms, conditional logic, and API support included, you won’t need extra tools to deliver a polished CRM experience.
Yes, Softr supports a wide variety of integrations so you can connect your CRM for agencies with the rest of your workflow. You can integrate with tools like Stripe for billing, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also offers REST API and webhook support for even more advanced automation.
Whether you need to sync client data with another system, trigger automations when a new deal is added, or display information from external tools, you can build these workflows right into your CRM—no coding required.