Track creative leads, manage portfolios, and automate briefings in an AI-powered software built with AI to fit your agency's workflow.




Customize your creative crm with the exact pipeline views and asset folders your team needs. Add new creative steps as your workflows evolve.






Connect lead trackers, client contacts, and asset links with real-time sync—or manage everything in Softr Databases. Create one source of truth for your agency workflows.
Give each creative, PM, and executive the right tools and access. Set up secure logins and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so designers see assets while managers see creative billing and lead pipelines.
Give different team members tailored access and dashboards, so designers see assets while managers see creative billing and lead pipelines.
Streamline your agency processes with Softr Workflows. Trigger native notifications for creative approvals or status changes to keep production moving.
Access and update your creative crm on the go. All apps are mobile-ready out of the box so you can manage portfolios from anywhere.
Use Google, email, or SSO logins to give your creative team fast, secure access to lead data—no IT tickets or complex setup needed.
Keep sensitive client information safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your creative crm.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your creative crm in minutes with AI—no manual configuration or designer setup needed.

Add pipeline views, asset management, or project health dashboards as your agency evolves—no rebuild needed.

Start with a CRM, then add client portals, dashboards, or shared forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A creative CRM is a specialized space for agencies, freelancers, and design teams to manage their unique client relationships and project pipelines. Unlike generic sales tools, it tracks visual assets, production stages, and creative feedback alongside client data. It keeps all project communication and portfolio updates in one place, eliminating the chaos of scattered emails and disjointed file-sharing apps.
Softr is the first AI-native platform for building business software, making it the perfect choice to build a creative CRM that reflects your agency's unique workflow. You can describe your specific process—like managing mood boards, tracking asset approvals, or handling campaign milestones—to the AI Co-Builder to instantly generate your database and professional interface.
You don't need to code to create a high-end experience. You can start with AI, a template, or building from scratch. Everything runs on Softr Databases for a seamless experience, or you can connect external tools like Airtable, Google Sheets, or HubSpot where you might already store talent rosters or lead lists. You have full control to visually style the CRM to match your agency’s aesthetic and set permissions so clients only see the work meant for them.
You can include a wide range of features in your creative CRM to streamline your production cycle. A great creative CRM combines high-impact visual blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Database AI Agents to automatically summarize creative briefs or perform background research on prospective clients.
- Vibe Coding Blocks – Build custom UI elements, such as a proofing gallery or a specialized budget calculator, using the AI Code block to "vibe code" exactly what your team needs.
- Softr Workflows – Set up native automations that trigger a Slack notification or send a thank-you email whenever a client approves a final design deliverable.
- User Portals & Logins – Securely manage access so freelance contractors only see assigned briefs while creative directors maintain a full view of all active campaigns.
- Forms & Data Collection – Capture project requests with custom intake forms, including file uploads for brand assets and mood boards.
- Dashboards & Charts – Visualize team bandwidth, project profitability, and campaign ROI with real-time charts.
- Lists & Advanced Filtering – Manage your creative pipeline with searchable kanban boards, portfolio galleries, and detailed client record views.
Vibe coding is about prioritizing your vision and using AI to build the perfect tool for your agency. You can "vibe code" a creative CRM in Softr by simply telling the AI Co-Builder how you manage your clients, from project intake to final wrap-up. Softr then generates a production-ready CRM on a secure, stable foundation.
While other tools might generate messy, unmanageable code, Softr handles the foundational logic—like secure asset hosting, client authentication, and relational data flows—natively. This allows you to focus on the creative side while Softr handles the technical architecture. You describe the workflow, Softr builds the CRM, and it's ready for your team to start tracking projects instantly.
Yes. You can manage multiple client accounts and internal creative teams within a single CRM. Each stakeholder only sees the briefs, assets, and project timelines assigned to them based on their specific role. This ensures that Client A cannot see the confidential campaign work being done for Client B, providing a professional and secure experience for everyone.
Yes, you can. You don’t need an existing database to start building your creative CRM. If you are starting fresh, you can use Softr Databases, which is built into the platform and optimized for high-performance apps that handle creative records and project data.
However, if you already store your contacts or project history in tools like Airtable, Notion, or HubSpot, you can easily connect those as well. You can even use the REST API to pull in data from other design or task management tools, giving you total flexibility over how your creative business data is organized.
Softr Databases is the recommended native data source for your creative CRM. It is built specifically for business software, providing the speed and automation triggers needed to manage fast-moving creative projects with zero lag.
If your agency uses other tools, Softr connects to over 17 external sources, including Google Sheets, Airtable, SmartSuite, and BigQuery. You can even combine sources—for example, pulling financial project data from HubSpot while keeping your creative task documentation in Softr Databases. Most connections support two-way sync, ensuring your CRM reflects the latest updates across all platforms.
Yes, Softr gives you granular control over the client and team experience. You can tailor the layout to reflect your agency’s creative style, ensuring the CRM feels like an extension of your website. Each portal page or data block can be filtered based on the user's role, so account managers see high-level stats while designers see specific task lists.
You can define roles such as Client, Lead Designer, or External Freelancer. For instance, a client might have 'read-only' access to approve final designs, while an internal admin has full rights to edit project budgets. This level of customization keeps your creative process secure and ensures that everyone stays focused on the tasks most relevant to them.
Absolutely. You can fully white-label your creative CRM to maintain a premium agency feel. Add your own logo, brand color palette, and custom fonts, and host the portal on your own domain (e.g., crm.youragency.com). You can also remove all Softr branding so that your clients and partners experience a cohesive, professional environment that is 100% yours.
Yes, flexibility is key for a creative tool. Softr allows you to adjust colors, spacing, and typography to ensure your CRM reflects your agency's high standards. You can choose from various layout blocks to display your information exactly how you want it:
- Kanban blocks – to manage projects through stages like 'In Progress' or 'Awaiting Feedback'
- Gallery blocks – to highlight portfolio pieces or visual campaign assets
- Detail View – to provide a comprehensive look at a specific client's history and active projects
- Forms – for capturing new project inquiries or creative briefs
- Charts – to track agency revenue and project completion rates
- Calendar blocks – to visualize campaign launch dates and content schedules
If you need to change your design as your agency grows, you can make updates instantly in the visual builder.
Security is a priority for any creative CRM handling confidential client campaigns. All data is encrypted in transit and at rest, and your CRM is hosted on secure infrastructure. Softr provides role-based permissions, allows you to set visibility rules at the block level, and ensures that sensitive creative assets are only accessible to authorized users.
When using Softr Databases, your information is stored in a secure SOC 2 Type II compliant environment in Germany. If you link to external sources like Airtable or SQL, Softr serves as a secure interface that displays data in real-time based on your settings without storing your underlying records. You maintain complete control over who can view, edit, or delete your CRM data.
It is completely production-ready. Unlike other AI tools that produce standalone code snippets that are vulnerable and hard to scale, Softr builds your creative CRM on a robust Enterprise-ready foundation.
We handle the technical heavy lifting—like user authentication, data security, and hosting—natively. This means you avoid the typical 'Day Two' technical debt associated with AI generation. Your CRM is stable, secure, and ready to onboard your entire creative team and client base from the very first day.
Softr is the first AI-native platform specifically optimized for business logic. While 'vibe coding' tools might generate raw code that requires developer maintenance, and traditional no-code tools can be complex and slow to set up, Softr’s AI Co-Builder generates a secure, functioning CRM in minutes.
The hybrid approach is our main differentiator: you get the speed of AI for initial creation and the precision of a visual editor for minor tweaks. It provides the reliability of professional software—including permissions and secure data handling—making it the ideal choice for creative agencies that need a sophisticated tool without the technical overhead.
Yes, you can easily connect your creative CRM to the rest of your creative stack. You can automate repetitive tasks using Softr Workflows, such as moving a project to 'Completed' once a payment is received via the Stripe integration.
Softr also integrates with tools like Intercom for client support, and supports webhooks and REST APIs to connect with design software or project management suites. Whether you need to sync contacts or automate project status updates, you can build these powerful workflows into your CRM without writing a single line of code.
Describe what your agency needs. Softr's AI builds your custom creative crm in minutes.