CRM

Build affordable CRM for small business, no code required

Manage customer relationships, streamline processes, and grow your business with a customizable CRM tailored for small business needs.

A computer screen displaying a clean, modern CRM dashboard with charts, contact lists, and task reminders, highlighting features designed for small businesses.
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Loved by 800,000+ teams around the globe
Data Management

Bring all your customer data together now

Connect spreadsheets, email tools, and other systems with real-time sync—or manage everything in Softr Databases. Create a unified source of truth for your business.

Explore all data sources
Power

The affordable CRM for every small business.

Manage your customers, sales, and team access in one place. Set up secure logins, user groups, and permissions—no IT required.

Advanced permissions

Give sales reps, managers, or support staff tailored dashboards—each role gets just the features and data they need.

User groups

Give sales reps, managers, or support staff tailored dashboards—each role gets just the features and data they need.

Automations

Connect with tools like Make, Zapier, or N8N to automate follow-ups, reminders, and lead tracking.

Works on any device

Your CRM is mobile-ready out of the box, so your team can manage leads and contacts anywhere.

Easy, secure logins

Allow your team to log in with Google, email, or SSO—giving them fast, secure access to the CRM.

Security

Protect customer data with SOC2 and GDPR compliance—keep your business and client info safe.

AI Magic

AI Assistant for Small Biz Sales

Get instant answers on leads, deals, and contacts—AI is built right into your CRM for fast, easy sales support.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building affordable crm for small business

Easy, fast setup

Set up your small business CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features like contact management or sales tracking as your business grows—no rebuild needed.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Manage your CRM, sales pipeline, and more—all in one place, with no extra tools or subscriptions.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
Read Case Study
“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM for small business in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is an affordable CRM for small business?
What are the benefits of building an affordable CRM for small business with Softr?
What types of features can I build into my affordable CRM for small business?
Do I need to know how to code to build an affordable CRM for small business in Softr?
Can I manage multiple clients or teams in the same affordable CRM for small business?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my affordable CRM for small business in Softr, including using my own branding?
Can I customize the design and layout of my affordable CRM for small business?
How secure is my data in Softr apps?
How much does it cost to build an affordable CRM for small business with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

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Build your affordable CRM for small business

Set up your first CRM quickly and without coding
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