Manage customer relationships, streamline processes, and grow your business with a customizable CRM tailored for small business needs.


Customize your CRM with just the tools and views your small business needs. Add features as your workflow grows—no code or hassle required.
Connect spreadsheets, email tools, and other systems with real-time sync—or manage everything in Softr Databases. Create a unified source of truth for your business.
Manage your customers, sales, and team access in one place. Set up secure logins, user groups, and permissions—no IT required.
Give sales reps, managers, or support staff tailored dashboards—each role gets just the features and data they need.
Give sales reps, managers, or support staff tailored dashboards—each role gets just the features and data they need.
Connect with tools like Make, Zapier, or N8N to automate follow-ups, reminders, and lead tracking.
Your CRM is mobile-ready out of the box, so your team can manage leads and contacts anywhere.
Allow your team to log in with Google, email, or SSO—giving them fast, secure access to the CRM.
Protect customer data with SOC2 and GDPR compliance—keep your business and client info safe.
Get instant answers on leads, deals, and contacts—AI is built right into your CRM for fast, easy sales support.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your small business CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like contact management or sales tracking as your business grows—no rebuild needed.
Manage your CRM, sales pipeline, and more—all in one place, with no extra tools or subscriptions.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An affordable CRM for small business is a system designed to help you manage your customer relationships, sales pipeline, and communication in one easy-to-use place. It provides a secure space where your team can track interactions, organize contacts, follow up on leads, and keep everything running smoothly—without breaking the bank. This way, small businesses can stay organized, boost productivity, and deliver better service to their customers.
Softr makes it simple to create an affordable CRM tailored to your small business’s needs. You can connect your existing data—like customer lists or sales info stored in Airtable, Notion, or Google Sheets—and bring it into your CRM on Softr. Your team can log in, manage contacts, update deals, and collaborate, all in one place—no more juggling spreadsheets or email threads.
You don’t need to know how to code. Start with a template or build your CRM from scratch, customize layouts, set access for different team members, and brand it for your business. It’s fast to get started, easy to maintain, and flexible enough to grow with your small business.
You can add a range of features to your affordable CRM for small business, depending on how you run your sales and customer management. Common features include:
\- User logins – so each team member can access their own dashboard or assigned leads
\- Custom dashboards – to show sales performance, upcoming tasks, or customer activity
\- Forms – for adding new contacts, logging interactions, or collecting feedback
\- File sharing – to store contracts, proposals, or important documents
\- Search and filters – to quickly find contacts, deals, or notes
\- Tables, lists, and detail views – to organize leads, customers, or communications
\- Comments or status updates – to track progress and keep everyone informed
\- Charts – to visualize sales trends, targets, or performance
\- Calendar view – for tracking follow-ups, meetings, or key deadlines
\- Permissions and roles – so users see only what they need to
All these features can be built using Softr’s drag-and-drop blocks, with no coding required. If your process changes, it’s easy to update your CRM anytime.
No coding is needed. You can build your affordable CRM for small business entirely with Softr’s visual editor. Everything from the layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams within a single affordable CRM for small business. Each user only sees the contacts, deals, or information assigned to them, based on their login and role. This is especially useful for small businesses, agencies, or consultants working with several customers at once.
Softr supports a variety of data sources for your affordable CRM for small business. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also import data from other sources using the REST API.
You’re not just limited to one source. You can combine different data sources in your CRM, so, for example, your contacts and sales pipelines can pull from both Airtable and HubSpot. Most sources support real-time, two-way sync, so updates in your CRM or the data source are always up to date.
Yes, Softr lets you fully customize how users interact with your affordable CRM for small business. You can tailor the layout, navigation, and features to fit your brand and processes. Each page or section can be shown or hidden based on who’s logged in, so every user only sees what’s relevant to them.
You can also create different user roles, like sales rep, manager, or admin, and set exactly what each role can view or modify. For example, sales reps might see only their assigned leads, while managers can access reports and all contact records. You can also filter data based on the logged-in user for personalized dashboards and lists.
This flexibility is especially helpful when your small business has several team members or handles multiple clients. It keeps your CRM organized, secure, and personalized for everyone.
Yes, you can. You don’t need to have your customer data in another system to start building your affordable CRM for small business on Softr. If you’re starting from scratch, you can use Softr Databases, which is built in and integrates seamlessly with your CRM setup.
If you already use tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also bring in data from other sources using the REST API connector. Either way, you have complete control over how your customer information is managed and displayed in your CRM.
Yes, you can fully white-label your affordable CRM for small business in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your company. All Softr branding can be removed, so your team and customers only see your business’s identity throughout the entire CRM experience.
Absolutely. Softr gives you lots of flexibility to control both the design and layout of your affordable CRM for small business. You can adjust colors, fonts, spacing, and the structure of each page to match your brand. You decide how each page is set up, which blocks go where, and what different users see when they log in.
To organize your CRM data, you can add various types of blocks depending on your needs:
\- Table blocks – to manage things like contacts, sales pipelines, or deal tracking
\- List or Card blocks – to showcase company profiles, activities, or opportunities
\- Detail View – to display a single record, like a contact or company dashboard
\- Forms – for collecting data or updating records
\- Charts – to visualize sales stats or performance
\- Calendar blocks – to show meetings, follow-ups, or deadlines
If you need to update your CRM’s content or layout, it’s easy to make changes any time in the visual builder.
Softr is designed with security as a top priority. All your CRM data is encrypted in transit (TLS) and at rest, and everything is hosted on secure, reliable infrastructure. You have complete control over who can access or modify information in your affordable CRM for small business. Set up role-based permissions, manage users within your data source, apply visibility rules, and use global restrictions to keep sensitive information safe.
If your CRM connects to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your permissions. You’re always in control of your data and who can access it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help protect your CRM information.
You can start building your affordable CRM for small business for free. Softr’s Free plan lets you launch one app with up to 10 users and 2 user groups, plus support for standard data sources like Softr Databases, Airtable, and Google Sheets.
If your CRM needs more users or advanced features, you can explore paid plans as your business grows: <https://softr.io/pricing>
Softr is built to help you create fully functional, user-friendly apps—like affordable CRMs for small businesses—without writing code or hiring developers. What makes Softr unique is how quickly you can go from an idea to a working CRM, and how easily it integrates with your existing data.
Unlike some no-code tools focused on mobile apps (such as Glide) or more technical platforms (like Retool), Softr is designed for small business owners and teams who want control over their CRM’s layout, user experience, and permissions. You can build on real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and deliver a secure, branded CRM your team can log into.
Everything is customizable visually, from content and design to user visibility. With features like user roles, forms, conditional logic, and API support included, you don’t have to patch together multiple tools to create a polished CRM.
Yes! Softr supports a wide range of integrations so you can connect your affordable CRM for small business to the rest of your software stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, or N8N. Plus, Softr offers REST API and webhook support for more advanced automation.
Whether you want to send CRM data to another system, trigger automations based on CRM activity, or display information from other services, you can set it up in Softr—no coding required.