Track leads, manage deals, and view sales performance in an AI-powered web based CRM built with AI to fit your team's specific workflow.


Customize your web based CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect spreadsheets, sales tools, and account records with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps and managers tailored access and dashboards, so each role sees just the pipeline and deal data they need.
Give different sales reps and managers tailored access and dashboards, so each role sees just the pipeline and deal data they need.
Streamline your sales processes with Softr Workflows. Trigger native notifications based on lead actions or data changes to keep deals moving.
Access and update your web based CRM on the go. All apps are mobile-ready out of the box for field sales and remote updates.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets needed.
Keep sensitive customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your web based CRM in minutes with AI—no manual setup or complex configuration needed.

Add features like lead scoring, automated notifications, or sales dashboards as your workflows evolve.

Start with a CRM, then add client portals, dashboards, or internal forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A web based CRM is a secure online space where your sales team or relationship managers can log in to access vital information like lead details, customer interaction history, and deal pipelines. It keeps all business development efforts in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets to track sales progress. This makes it easier to stay organized and provide a more personalized experience for your customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a web based CRM that fits the way your business works. You can describe your sales process to the AI Co-Builder to instantly generate your database, pipeline pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales team's needs.
You can include a wide range of features in your web based CRM, depending on what your sales workflow looks like. A great web based CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their deal data conversationally, or set up Database AI Agents to research lead company backgrounds or perform automated lead enrichment.
- Vibe Coding Blocks – Build custom UI elements—like a lead activity timeline or a custom commission calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like automatic lead assignment notifications) that trigger alerts or sync data whenever a deal stage is updated or a new contact is added.
- User Portals & Logins – Securely manage access so each salesperson only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture new prospects with custom lead intake forms, inquiry submissions, and conditional interest logic.
- Dashboards & Charts – Visualize your web based CRM performance and revenue targets with real-time sales velocity charts and quota summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable prospect tables, kanban boards for deal stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a web based CRM in Softr by simply describing your sales requirements—like tracking deal stages or managing accounts—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales process, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or departments in a single web based CRM. Each user only sees the accounts and contact data assigned to them, based on their login and department role. This is useful for organizations with separate SDR, AE, and customer success teams working with different segments of the same stakeholder group.
Yes, you can. You don't need to bring your lead lists from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any web based CRM you build.
But if you already have accounts in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in lead data from other sources. Either way, you have full control over how your customer data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a web based CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the lead and deal data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your web based CRM could pull in marketing records from HubSpot and contract files from Softr Databases at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your web based CRM. You can customize the layout, navigation, and lead views to match your internal sales workflow. Each page or lead card can be shown or hidden based on who's logged in, so every rep sees only the prospects relevant to them.
You can also set up different user roles, such as sales rep, sales manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their own assigned deals, while sales managers can view the entire team's revenue reports. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple sales regions, teams, or territories in the same app. It helps keep the experience clean, secure, and tailored to each sales professional.
Yes, you can fully white-label your web based CRM in Softr. You can use your own logo, company colors, fonts, and a custom domain (like crm.yourcompany.com) to make the tool feel like a professional, proprietary software environment. You can also remove all Softr branding, so your sales team only sees your company's identity throughout their daily workflow.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your web based CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each pipeline stage is laid out, decide which prospect blocks go where, and set what different managers see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, transaction history, or call logs
- List or Card blocks – to highlight things like customer profiles, product interest, or discovery notes
- Detail View – to show one record at a time, like a comprehensive account page
- Forms – for logging new interactions or adding prospects
- Charts – to show revenue insights and sales performance
- Calendar blocks – to display follow-up meetings or demo deadlines
If your sales process changes later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your web based CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and edit customer information. You can set up role-based permissions, manage sales users directly within your data source, set visibility rules for sensitive deal values, and apply global restrictions to protect records across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable or SQL, Softr doesn't store your customer data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code for a contact manager that is hard to maintain—Softr builds your web based CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like login authentication, secure hosting, and granular permissions for deal stages) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use today.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional CRM builders that require hours of manual configuration, Softr's AI Co-Builder creates a web based CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your contact database, interface, and logic in minutes, then use visual controls for precise editing of your pipeline. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and internal hosting) already built-in. It's designed for non-technical sales leaders who want to move from an idea to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your web based CRM to the rest of your tech stack. You can automate tasks like sending follow-up emails using Softr Workflows, or sync with payment tools like Stripe and lead communication tools like Intercom. Softr also supports REST API and webhooks for more advanced sales automation.
Whether you need to send closed-won deal data to another system, trigger Slack alerts based on high-value lead actions, or display marketing engagement from other tools, you can build it into your CRM without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free with no setup time or dev work required.